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Mattel Play! Town

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  • Mattel Play! Town admission ticket

Step into the Mattel Play! Town, the immersive theme park aimed at building creativity and imaginative play. Let your children have a fun, adventurous day as they learn important life skills.

mattel play! dubai highlights

  • Explore the five different themed zones and engage in a world of immersive fun.
  • Have fun while you learn more at the dedicated educative spaces aimed at developing social skills.
  • Inspire your children’s creativity and imagination at Mattel Play! Town with immersive activities.
  • Meet Barney the Dinosaur, Bob the Builder, Angelina Ballerina and many more cartoon characters.
  • Dine at one of the cafes, all of who provide delicious healthy food.

why visit mattel play! town

Based on the concepts of eduplay, a playing-based education theory, Mattel Play! Town actualizes the development of children’s imagination and creativity and helps the young ones develop essential social skills. At Mattel Play! Town your kids can engage in a safe play space aimed exclusively for kids from 2-10 years of age.

Mattel merges the best of the cartoon world and the actual world. Kids can meet their favorite cartoon characters such as Bob the Builder, Barney the purple dinosaur, Thomas the tank engine and others. WIth immersive activities and experiences spread across 5 different themed zones, your children will learn valuable life skills such as teamwork, discipline and much more!

Mattel Play! Town offers a wide variety of healthy food options inside aimed at promoting good eating. The menu is full of home-cooked favorites, bursting with vegetables and healthy, energy rich ingredients. From delicious meatballs to freshly prepared fish, soups and salads, parents and children can re-energise at the Mattel Play! Town Café before continuing on their adventure.

your mattel play! town experience

Inside Mattel Play! Town children will learn while having fun in the different fully themed zones. Each play space is dedicated to education and the development of social skills. Mattel Play! Town is sure to excite and inspire children's imaginations and creativity with a lots fun activities designed exclusively for the young ones.


Theme Zones at Mattel Play! Town


  • Bob The Builder: Step in and meet the gang before joining in on their latest project. Join in on the building process and engage in a sing-along with Bob and his friends.

  • Show Timings: Saturday - Thursday at 10:30 am and 3:00 pm, Friday -3:00 pm

  • Angelina Ballerina: Dress-up and put on your dancing shoes as you get on the dancefloor with Angelina. Enter the interactive studio and let your children engage in energetic and adorable dance moves.

  • Thomas and Friends: Gear up for an adventure with Thomas the tank engine and hop-on board the 4D cinematic experience. There are twists and turns, jumps and bangs, bubbles and splashes for those who dare.

  • Barney: Enter the lair of the 200-million-year-old lovable T-Rex and engage in dancing, learning, and essential social skills. Here children will learn all about interacting and the values and manners appreciated and essential for society.


  • Show Timings: Saturday - Wednesday at 12:00 pm and 4:30 pm, Thursday, and Friday at 12:00 pm, 4:30 pm and 7:30 pm

  • Fireman Sam: Get dressed for action and navigate through an adventure maze in this informative lesson regarding fire health and safety as you join Fireman Sam in saving the day.


  • Show Timings: Saturday - Wednesday at 1:30 pm and 5:30 pm, Thursday, and Friday at 1:30 pm and 6:00 pm.

how to get there

Mattel Play! Town Dubai is located at City Walk Dubai. The City Walk is a very popular landmark and can be accessed with ease.


From Abu Dhabi via Sheikh Zayed Road

  • Follow Sheikh Zayed Rd/E11 to Al Safa St/D71.
  • Take the exit toward Burj Khalifa from Sheikh Zayed Rd/E11

From Dubai International Airport:

  • Get on E11 from Airport Rd/D89 and D70
  • Head northeast Follow E11 to Al Safa St/D71 in Dubai. Take exit 51A from E11
  • Take exit toward Jumeirah
  • Keep left and merge onto Al Safa St/D71
  • Go left at second traffic signal, take the first right, U-turn then first right into the parking

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