Heineken® Guided Tour

Step inside Heineken®’s former brewery in the centre of Amsterdam for an exclusive, expert-led journey into the craft of beer-making. The Heineken® guided tour offers an intimate look at the heritage, ingredients, and brewing secrets behind one of the world's most recognised brands.

Getting started

Meet your dedicated guide at the historic brewery on Friday or Saturday. Capped at just 15 guests per session, your tour kicks off with a personal introduction before taking you deep into the heart of the brewing operations.

What to expect

Heineken® Experience

Over 1.5 hours, you will explore iconic historic spaces while discovering the key ingredients and meticulous processes that define Heineken®. Along the way, you’ll get hands-on experience pouring your own draft, top off your journey with sweeping city views, and enjoy a curated tasting on the rooftop.

Features:

• Small-group intimacy: Limited to a maximum of 15 participants to ensure an interactive, personalised setting with plenty of opportunities to ask questions.

• Expert personal guide: Led by a knowledgeable guide who shares in-depth stories on the history, traditions, and brewing craftsmanship behind the brand.

• Hands-on Draft Instruction: Step behind the tap in the Best ‘dam Bar to learn the exact technique for drafting your own perfect pint of Heineken®.

• Rooftop & innovation tasting: Access the Heineken® Rooftop and Heineken Studio to take in panoramic views of Amsterdam while savouring a tasting paddle featuring 3 innovations.