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#2 out of 56 in Amsterdam

Amsterdam Heineken Experience Tickets

Discover Heineken's world at its original brewery in Amsterdam. Save time with skip-the-line exhibits and engage with interactive exhibits.

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Must-see highlights & key info

Amsterdam Heineken Experience Tickets
Heineken Experience interior with vintage brewing equipment and informational displays in Amsterdam.
Heineken Experience entrance in Amsterdam with visitors exploring the brewery.
Heineken Experience brewery interior with copper brewing tanks, Amsterdam.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Guests exploring interactive exhibits at the Heineken Experience in Amsterdam brewery.
Guests at Heineken Experience Amsterdam exploring interactive exhibits and tasting area.
Heineken Experience Amsterdam tour with drinks and 24hr hop-on hop-off boat.
Instant confirmation
Flexible duration
Mobile ticket
1 more
  • Get the full Heineken story with a live English presentation, a multilingual audio guide, and a walkthrough of the original brewery.

  • Tour Heineken’s historic brewery, admire giant copper tanks, test your pouring skills, and even see the nitty-gritty of the brewing process.

  • Upgrade with fast-track Heineken entry, brewery rooftop access and a 75-minute Amsterdam canal cruise featuring scenic views and audio in 19 languages.

More details

  • Get the full Heineken story with a live English presentation, a multilingual audio guide, and a walkthrough of the original brewery.

  • Tour Heineken’s historic brewery, admire giant copper tanks, test your pouring skills, and even see the nitty-gritty of the brewing process.

  • Upgrade with fast-track Heineken entry, brewery rooftop access and a 75-minute Amsterdam canal cruise featuring scenic views and audio in 19 languages.

from
€24.95
Heineken Experience building and LOVERS Canal Cruise boat in Amsterdam.
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
Tourists sampling beer at Heineken Experience in Amsterdam brewery.
Amsterdam canal cruise boat passing historic buildings with Rijksmuseum entry.
Amsterdam canal cruise boat with view of historic buildings, part of Saver Combo tour including Rijksmuseum entry.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Heineken Experience Rooftop
Guests at Heineken Experience Amsterdam exploring interactive exhibits and tasting area.
Lovers: 1 Hour Amsterdam Canal Cruise with Audio Guide-9
3342 - Amsterdam - Saver Combo - Canal Cruise & Rijksmuseum Direct Entry - 13
Tourists enjoying the Combo (Save 10%): Tickets to AMAZE Amsterdam and 1 Hour Canal Cruise, showcasing Amsterdam's beautiful cityscape from the water
Instant confirmation
Flexible duration
Mobile ticket
1 more
  • If you’re all about great brews, scenic canals, and a solid deal, this one’s for you—brewery fun and boat views with a sweet 14% off!
  • Fast-track your way into the original brewery, hear behind-the-scenes stories with an audio guide in 6 languages, and enjoy three perfectly poured Heinekens.
  • Glide past Amsterdam’s iconic canal-side gems on a glass-top boat. Enjoy a smooth 60-min ride with an audio guide covering 21 languages.

More details

  • If you’re all about great brews, scenic canals, and a solid deal, this one’s for you—brewery fun and boat views with a sweet 14% off!
  • Fast-track your way into the original brewery, hear behind-the-scenes stories with an audio guide in 6 languages, and enjoy three perfectly poured Heinekens.
  • Glide past Amsterdam’s iconic canal-side gems on a glass-top boat. Enjoy a smooth 60-min ride with an audio guide covering 21 languages.
from
€37.45
Heineken Experience brewery interior with copper brewing tanks, Amsterdam.
Tourists crafting beer at Heineken Experience in Amsterdam brewery.
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
Visitors on a tour of the Johan Cruijff ArenA
Visitors exploring the iconic Johan Cruijff ArenA during the Classic Tour in Amsterdam
Heineken Experience Amsterdam tour with drinks and 24hr hop-on hop-off boat.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Guests exploring interactive exhibits at the Heineken Experience in Amsterdam brewery.
A visitor seeing the trophies on display at the Johan Cruijff ArenA
Visitors seeing the photographs on display at the Johan Cruijff ArenA
Visitors exploring the iconic Johan Cruijff ArenA during the Classic Tour in Amsterdam
Instant confirmation
Flexible duration
Mobile ticket
1 more
  • Why book twice? Save 5% and enjoy easy access to Heineken Experience and Johan Cruijff ArenA—Amsterdam’s ultimate duo.

  • Get to know Heineken’s legacy through copper brewing tanks, a multilingual audio guide, a live English presentation, and a final moment at the Best ‘Dam Bar.

  • Walk where football legends have! Explore Johan Cruijff ArenA at your pace, visit the dugout and pitch, and jump into Ajax history at the Gallery of Fame.

More details

  • Why book twice? Save 5% and enjoy easy access to Heineken Experience and Johan Cruijff ArenA—Amsterdam’s ultimate duo.

  • Get to know Heineken’s legacy through copper brewing tanks, a multilingual audio guide, a live English presentation, and a final moment at the Best ‘Dam Bar.

  • Walk where football legends have! Explore Johan Cruijff ArenA at your pace, visit the dugout and pitch, and jump into Ajax history at the Gallery of Fame.

from €44.95
€42.70

5% off

Patrons enjoying drinks in the frosty interior of Icebar Amsterdam.
Heineken Experience brewery tanks and Icebar Amsterdam ice sculptures.
Tourists with guide at Heineken Experience, Amsterdam brewery tour.
Heineken Experience interior with copper brewing tanks in Amsterdam.
Patrons enjoying drinks in the frosty interior of Icebar Amsterdam.
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
Guests exploring interactive exhibits at the Heineken Experience in Amsterdam.
Visitors exploring interactive exhibits at the Heineken Experience in Amsterdam.
Patrons enjoying drinks in the frosty interior of Icebar Amsterdam.
Patrons enjoying drinks in the frosty interior of Icebar Amsterdam.
Instant confirmation
Flexible duration
Audio guide
  • Two must-do Amsterdam experiences, one great deal! Skip the Icebar line for subzero fun, then explore Heineken’s brewing legacy with tastings—at 12% off!

  • Heineken brewed here from 1867 to 1988 and now it’s a brewing haven! Catch a live presentation, explore with an audio guide, and enjoy two refreshing Heinekens.

  • Xtracold Icebar is a deep freeze in the best way—35 tons of ice, three yum beverages, and thermal gear to keep you warm.

More details

  • Two must-do Amsterdam experiences, one great deal! Skip the Icebar line for subzero fun, then explore Heineken’s brewing legacy with tastings—at 12% off!

  • Heineken brewed here from 1867 to 1988 and now it’s a brewing haven! Catch a live presentation, explore with an audio guide, and enjoy two refreshing Heinekens.

  • Xtracold Icebar is a deep freeze in the best way—35 tons of ice, three yum beverages, and thermal gear to keep you warm.

from €49.45
€46.98

5% off

Go City Amsterdam All-Inclusive Pass
Amsterdam canal cruise boat with tourists, part of Go City Amsterdam All Inclusive Pass inclusions.
Keukenhof gardens tulips with Go City Amsterdam All Inclusive Pass.
Amsterdam canal cruise with Go City All Inclusive Pass, showcasing historic buildings and scenic waterways.
Heineken Experience entrance in Amsterdam with Go City All Inclusive Pass.
Zaanse Schans windmills and traditional Dutch houses on Go City Amsterdam All Inclusive Pass bus tour.
Rijksmuseum exterior with Go City Amsterdam All Inclusive Pass visitors exploring the entrance.
Aerial view of Amsterdam with canals and historic buildings, included in Go City Amsterdam All Inclusive Pass.
ADAM Lookout observation deck with panoramic views of Amsterdam skyline, included in Go City Amsterdam All Inclusive Pass.
Cyclists exploring Amsterdam's canals and historic architecture with Go City Amsterdam Explorer Pass.
Free cancellation
Extended validity
Instant confirmation
3 more
  • Your Amsterdam adventure awaits! Get this All-Inclusive city card and enjoy discounted and smooth entry to 45+ attractions & activities in the city.

  • Save big – up to 65% and discover top attractions like Keukenhof, Madame Tussauds, Moco Museum, the Heineken Experience & more.

  • Set off on a day trip to a local cheese market, solve a mystery at The Murder by Dam Square, ride cruises & more with your city card.

  • No more juggling multiple attraction tickets or waiting in long queues – this one digital pass gives you hassle-free entry to the sights on your list.

  • Choose between 1/2/3/5 consecutive calendar days to visit as many attractions as you can fit within your budget and schedule.

More details

  • Your Amsterdam adventure awaits! Get this All-Inclusive city card and enjoy discounted and smooth entry to 45+ attractions & activities in the city.

  • Save big – up to 65% and discover top attractions like Keukenhof, Madame Tussauds, Moco Museum, the Heineken Experience & more.

  • Set off on a day trip to a local cheese market, solve a mystery at The Murder by Dam Square, ride cruises & more with your city card.

  • No more juggling multiple attraction tickets or waiting in long queues – this one digital pass gives you hassle-free entry to the sights on your list.

  • Choose between 1/2/3/5 consecutive calendar days to visit as many attractions as you can fit within your budget and schedule.

from
€74
Heineken Experience building with canal cruise boat in Amsterdam.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
Amsterdam canal cruise boat passing historic buildings, part of Rembrandt House Museum and canal cruise combo.
Anne Frank House exterior with canal view in Amsterdam.
Tourists with guide at Heineken Experience, Amsterdam brewery tour.
Tourists crafting beer at Heineken Experience in Amsterdam brewery.
Tourists exploring interactive exhibits at Heineken Experience, Amsterdam.
Amsterdam canal cruise boat near historic buildings, part of Rembrandt House Museum and canal tour combo.
Kid playing inside Blue Boat Canal Cruise Amsterdam
Couple enjoying Amsterdam canal views on Happy Valentine Evening Cruise.
Instant confirmation
2 hr 15 min
Mobile ticket
1 more
  • Get the best of Amsterdam with a Heineken brewery tour and 75-minute canal cruise, all while saving 22% on this exciting combo experience!

  • With fast-track entry, save 30 mins & jump straight into Heineken’s live English demo, then explore the brewing halls with a multilingual audio guide.

  • Glide in a glass-roof boat, past the Museum Quarter and NEMO, and along the Amstel on a scenic 75-min cruise with an audio guide.

  • Upgrade to add a snack box to your cruise and munch on sweet and savory goodies while drifting past Amsterdam’s best sights.

More details

  • Get the best of Amsterdam with a Heineken brewery tour and 75-minute canal cruise, all while saving 22% on this exciting combo experience!

  • With fast-track entry, save 30 mins & jump straight into Heineken’s live English demo, then explore the brewing halls with a multilingual audio guide.

  • Glide in a glass-roof boat, past the Museum Quarter and NEMO, and along the Amstel on a scenic 75-min cruise with an audio guide.

  • Upgrade to add a snack box to your cruise and munch on sweet and savory goodies while drifting past Amsterdam’s best sights.

from €50
€39

22% off

Heineken Experience brewery tanks and Moco Museum modern art exhibit in Amsterdam.
Tourists with guide at Heineken Experience, Amsterdam brewery tour.
Heineken Experience tour visitors exploring interactive brewery exhibits in Amsterdam.
Visitors viewing Banksy artworks at Moco Museum with Moco Museum Tickets.
Tourists viewing Banksy artworks at Moco Museum, Amsterdam, with Moco Museum Tickets.
Heineken Experience interior with copper brewing tanks in Amsterdam.
Guests at Heineken Experience Amsterdam exploring interactive exhibits and tasting area.
Heineken Store interior with branded merchandise and display shelves in Amsterdam.
Frankey's Planet Positive Disruption sculpture at Moco Museum, Amsterdam.
Visitors viewing Banksy artwork in Moco Museum, Amsterdam gallery.
Tourists viewing Banksy artwork at Moco Museum, Amsterdam.
Instant confirmation
Flexible duration
Mobile ticket
1 more
  • Combine Moco’s bold art and Heineken’s historic brewery in one day with 10% savings and only 10 mins of walking between them

  • Walk straight past the entry line and spend that extra half hour inside Moco’s exhibitions, with a helpful seven-language audio tour on your phone.

  • Discover the Heineken Experience with guided stories in six languages, a live demo in English, and two Heinekens included as part of your visit.

More details

  • Combine Moco’s bold art and Heineken’s historic brewery in one day with 10% savings and only 10 mins of walking between them

  • Walk straight past the entry line and spend that extra half hour inside Moco’s exhibitions, with a helpful seven-language audio tour on your phone.

  • Discover the Heineken Experience with guided stories in six languages, a live demo in English, and two Heinekens included as part of your visit.

from €47.90
€43.31

10% off

Amsterdam canal view with bicycles, showcasing I Amsterdam City Card benefits, including unlimited public transport and access to 70 attractions.
I Amsterdam City Card inclusions list
Amsterdam canal view with bicycles, showcasing I Amsterdam City Card benefits including public transportation access.
Rijksmuseum entrance with I Amsterdam City Card sign in Amsterdam.
Amsterdam canal cruise with I Amsterdam City Card, showcasing historic architecture and vibrant city life.
Girl with balloon by Banksy, MOCO Museum
ADAM Lookout observation deck view with I Amsterdam City Card in Amsterdam.
Hermitage Museum entrance with I Amsterdam City Card sign in Amsterdam.
Zaanse Schans windmills with I Amsterdam City Card access to museums.
Stedelijk Museum with I Amsterdam City Card sign in Amsterdam.
Free cancellation
Instant confirmation
Flexible duration
4 more
  • Explore Amsterdam’s museums, landmarks & cruises at free or discounted rates and access unlimited public transport with the I Amsterdam city card.

  • Save big at 70+ attractions, including popular sights like Rijksmuseum, the Heineken Experience, Madame Tussauds & more.

  • Hit all the spots on your bucket list by riding seamlessly on the GVB public transport, including buses, trams, metros, and ferries.

  • Enjoy a free canal cruise from numerous spots across the city or rent a bike for free and discover Amsterdam at your own pace.

  • Choose between 24/48/72/96/120-hour passes, skip long ticketing queues with just one digital pass & upgrade to include audio guides.

More details

  • Explore Amsterdam’s museums, landmarks & cruises at free or discounted rates and access unlimited public transport with the I Amsterdam city card.

  • Save big at 70+ attractions, including popular sights like Rijksmuseum, the Heineken Experience, Madame Tussauds & more.

  • Hit all the spots on your bucket list by riding seamlessly on the GVB public transport, including buses, trams, metros, and ferries.

  • Enjoy a free canal cruise from numerous spots across the city or rent a bike for free and discover Amsterdam at your own pace.

  • Choose between 24/48/72/96/120-hour passes, skip long ticketing queues with just one digital pass & upgrade to include audio guides.

from
€65
Heineken Experience building in Amsterdam with GVB public transport pass signage.
Buses in Amsterdam
A tourist using public transport in Amsterdam
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Guests at Heineken Experience Amsterdam exploring interactive exhibits and tasting area.
Metro in Amsterdam
Ferries in Amsterdam
Heineken Experience tour showcasing beer tasting in Amsterdam brewery.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Instant confirmation
Flexible duration
Mobile ticket
1 more
  • Got an Amsterdam adventure on the horizon? Snag this budget-friendly combo that grants you access to public transport and a Heineken® escapade. 

  • Wave goodbye to transport troubles with the GVB Pass, giving you unlimited rides on trams, buses, ferries, and metros. Talk about a ticket to travel freedom.

  • It’s as simple as tap-and-go! With the pass in hand, glide effortlessly on your favorite transport without waiting in those long ticket lines.

  • Swing by the city’s oldest brewery, Heineken®, and treat yourself to two expertly crafted beers while soaking in the fascinating tales from their audio guide.

  • Enjoy ultimate flexibility – choose from a 1, 2, 3, 4, 5, 6, or 7-day GVB pass, and don’t forget, your Heineken® ticket is valid only on the selected date.

More details

  • Got an Amsterdam adventure on the horizon? Snag this budget-friendly combo that grants you access to public transport and a Heineken® escapade. 

  • Wave goodbye to transport troubles with the GVB Pass, giving you unlimited rides on trams, buses, ferries, and metros. Talk about a ticket to travel freedom.

  • It’s as simple as tap-and-go! With the pass in hand, glide effortlessly on your favorite transport without waiting in those long ticket lines.

  • Swing by the city’s oldest brewery, Heineken®, and treat yourself to two expertly crafted beers while soaking in the fascinating tales from their audio guide.

  • Enjoy ultimate flexibility – choose from a 1, 2, 3, 4, 5, 6, or 7-day GVB pass, and don’t forget, your Heineken® ticket is valid only on the selected date.

from €34.45
€31.01

10% off

Pro tips to help you make a pick

About Heineken Experience

Uncover Heineken's rich brewing legacy at the Amsterdam Heineken Experience. Dive into the brand's 19th-century origins with an immersive tour of historic brewing rooms as you engage in hands-on brewing experiences, including virtual simulations. Explore modern facilities with a behind-the-scenes tour, showcasing cutting-edge technology with dynamic multimedia exhibits that bring Heineken's captivating story to life. Secure your tickets now for an informative and enjoyable visit!


Address
Stadhouderskade 78, 1072 AE Amsterdam, Netherlands
Year opened
1867
Founded by
Gerard Adriaan Heineken
Visitors per year
1200000
Expected wait time - Standard
0-30 mins (Peak), 0-30 mins (Off Peak)
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Why visit Heineken Experience?

Highlights

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Millions love heading out with us

Noha Eid
US

Noha

5/5
United States
This tour was so fun and a MUST to do in Amsterdam. The staff all had great vibes and made sure to make it an exciting time for everyone. It's great to do with family or friends and it was such an engaging experience.
NADIA ZOE COMBA
AR

Nadia

5/5
Argentina
The Heineken experience, not to be missed. Excellent plan to do with friends! The canal tour is a must see in Amsterdam!
Bonita Gibson
GB

Bonita

4/5
United Kingdom
The canal cruise was a lovely way to explore and see the city. The audio came on when needed but was not a constant. Refreshments not for sale on board so take your own on this one. The Heineken brewery was okay, trying to create an experience of being brewed and bottled yourself was a bit weird but having a free drink in a bar at the end made up for it! The photo and video are emailed to you free which was good.
Craig Browning

Craig

5/5
We had a fantastic experience, and your staff are so friendly, especially the young man with the train track tattoo collecting glasses on Sunday 15th, he explained the reasoning behind the tattoo and told us a bit more about his experience as an Heineken employee which he thoroughly enjoys and is an asset to the company.
Fionn Mac Donnacha

Fionn

5/5
Girl giving the tour was great craic. Answered all our questions while having a laugh. Offered everyone drinks and checked to see regularly did we want anything. Went back for a group that were at the wrong location. Let girls go for a bathroom stop and never seemed annoyed or bothered. All the facts she had were really interesting as well. Best tour I've been on. Captain was sound as well
Margaret Hazlett
US

Margaret

5/5
United States
The card covered a variety of activites plus public transportation. We tried museums that we might now have otherwised checked out due to the card.
Choo Bee Lay Cynthia
SG

Choo

5/5
Singapore
Easier access to the museums and attractions I went. But would be good if the catalogue can be sorted in the operation hours of the attractions, so that it will be easier for planning.
Camila Mailen Espiñeira
AR

Camila

5/5
Argentina
The experience was incredible, I was expecting more of a museum and it was 100% visual and sensory, very well organized and ended at the bar.
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