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Amsterdam Heineken Experience Tickets

Discover Heineken's world at its original brewery in Amsterdam. Engage with exhibits and savor drinks with our skip-the-line tickets.

Open today

10:30 AM - 7:30 PM

Amsterdam Heineken Experience Tickets

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Heineken Experience Tickets

4.0
(4K)
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Mobile ticket
1 hr 30 mins
Audio guide
from
€23

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About Heineken Experience

Uncover Heineken's rich brewing legacy at the Amsterdam Heineken Experience. Dive into the brand's 19th-century origins with an immersive tour of historic brewing rooms as you engage in hands-on brewing experiences, including virtual simulations. Explore modern facilities with a behind-the-scenes tour, showcasing cutting-edge technology with dynamic multimedia exhibits that bring Heineken's captivating story to life. Secure your tickets now for an informative and enjoyable visit!

Why visit Heineken Experience?

Did you know?
  • The original brewing facility, which houses the Heineken Experience, is a historic landmark and serves as an Anchor Point on the European Route of Industrial Heritage.
  • Heineken's story began in 1864, not 1984, when Gerard Adriaan Heineken purchased the small brewery 'De Hooiberg' in Amsterdam.
  • More than 150 years after its founding, Heineken remains a significant part of Dutch culture, with the lager being a preferred drink for many people in the Netherlands.
  • Heineken, as a company, owns more than 170 beer brands worldwide, showcasing its influence in the global beer market.
  • The Heineken Experience is part of the European Route of Industrial Heritage, which presents 845 sites in 29 European countries.

Millions love heading out with us

John W Waters
US

John

5/5
United States
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Our flight was delayed from Texas and we missed our time. The employees let us in and were very courteous. The tour was fantastic, one of the best brewery tours that I've been on. Thanks so much.
Heineken Experience with Drinks + 24hr Hop On Hop Off Boat
Valerie Sterling

Valerie

5/5
Awesome experience , I thought I didn't need a guide for Eiffel Tower. It was the best experience. I bilked 9:30 am we were lined up waiting to go in. The history and information I wouldn't of had the appreciation I did . Thank you so much my guide was the best her personality , energy she loved her job ! Thank you for making our trip memorable
Saver Combo: Canal Cruise + Heineken Experience Direct Entry
Bonita Gibson
GB

Bonita

4/5
United Kingdom
The canal cruise was a lovely way to explore and see the city. The audio came on when needed but was not a constant. Refreshments not for sale on board so take your own on this one. The Heineken brewery was okay, trying to create an experience of being brewed and bottled yourself was a bit weird but having a free drink in a bar at the end made up for it! The photo and video are emailed to you free which was good.
Saver Combo: Canal Cruise + Heineken Experience Direct Entry
Karen  Belton
CA

Karen

5/5
Canada
Great tour. The tour guides where excellent, and the tour was very informative, and fun. Head out was an easy system to book a tour , the description of the tour was well detailed.
Skip-The-Line Tickets to Heineken® Experience with Free Drinks + Optional Cruise
Kaira Gowers

Kaira

5/5
People there were lovely ! Such an amazing experience to do! If your in Amsterdam I highly recommend the Heineken experience
Skip-The-Line Tickets to Heineken® Experience with Free Drinks + Optional Cruise
Donatella Nardini

Donatella

4/5
ottima organizzazione, indicazioni puntuali e precise. Per la crociera, anche se in inverno avrei preferito che la barca fosse stata scoperta per dar modo ai partecipanti di vedere meglio la città
Skip-The-Line Tickets to Heineken® Experience with Free Drinks + 1-Hour Cruise
Lavern Bassett

Lavern

5/5
The entire experience was awesome. However, we did not do the boat cruise because when we enter the address in google maps it said the location was permanently close
Skip-The-Line Tickets to Heineken® Experience with Free Drinks + 1-Hour Cruise

Amsterdam Heineken Experience Tickets Guide

One of the most popular and widely consumed pilsners in the world is the Dutch's prized Heineken. The Heineken Experience is a historical tour of Amsterdam’s iconic brewery and industrial facility. On a tour, learn about Heineken’s heritage, the interesting story behind their beer, and production methods, and sample some delicious pilsners. Read on to plan your visit with Heineken Experience tickets, timings, location, what to see, and more.
There are several ways to make the most of your Heineken Experience. If you want to avoid waiting in long queues, it's best to opt for skip-the-line Heineken Experience tickets. You can also save time and money by booking one of our many combo tickets to enjoy a visit to more than one attraction for a lower price. Alternatively, you can also go for a City Card, which not only offers free entry to various attractions in the city, but also includes unlimited access to public transport, free canal cruises and more. Read on to find the best fit for you.
Skip-the-line tickets are ideal for those looking to bypass the queues and save time. Enjoy direct entry with these tickets, explore the brewery at your own pace, get an exclusive behind-the-scenes tour of the label’s old brewery-turned museum, and end your tour with delicious chilled beer samples.

Recommended experiences

Zoom past the crowds queueing at the front and enter the world of Heineken’s best-kept secrets. Enjoy learning about the brewing process of this famous label and end your visit with 2 perfectly-chilled beer samples.
Combo tickets are the best way to add some flair to your regular Amsterdam itinerary by clubbing your visit to this iconic brewery-turned-museum with a host of other activities and visits on offer. Depending on the ticket you opt for, you can enjoy a hop-on hop-off tour, a canal cruise, and more, along with an in-depth Heineken Experience tour.

Recommended experiences

This special combo clubs together the experience of Amsterdam’s quaint canals on a winding cruise, and gives your direct entry to the immersive brewery-turned-museum of the Heineken Experience.
If you’re looking for a budget-friendly way to see more of Amsterdam with just one ticket, look no further. The City Card offers free, one-time entry to any 3 experiences from a list of over 60 attractions, helping you save up to 40%. This is truly a pocket-friendly alternative to quench your wanderlust while seeing more of the Dutch capital.

Recommended experiences

I amsterdam City Card
The I amsterdam City Card consists of two benefits that will allow you to explore the length and breadth of the city with maximum ease. One benefit grants you not only the entry to Heineken Experience but also the museums, attractions, and a canal cruise, while the second boon is free and unlimited access to Amsterdam’s public transport.
What are the Heineken Experience’s timings?
The regular operating hours of the Heineken Experience are as follows:
  • Sunday to Thursday- 10:30 AM to 7:30 PM
    (last admission at 5:15 PM)
  • Friday to Saturday- 10:30 AM to 9:00 PM
    (last admission at 6:45 PM)
What is the best time to visit the Heineken Experience?
Since weekends are the busiest days at the Heineken Experience, we recommend scheduling your visit on weekdays to avoid the rush. You don't have to worry about weather conditions in the city since most of the tour is mostly conducted indoors.
How long is a Heineken Experience tour?
A self-guided Heineken Experience tour takes, on average, about 2 hours. There is no fixed duration for a visit. Since only your starting time (booked time slot) is fixed, you can take as long as you like to complete your tour.
Where is the Heineken Experience located?
The brewery-turned museum where the Heineken Experience takes place is located at Stadhouderskade 78, 1072AE, Amsterdam.
Can I take the metro/train to the Heineken Experience?
Yes. You can reach the venue by taking trams 1, 7, 19, or 24, and metro 52. Alight at Marie Heinekenplein stop, which is a 1-minute walk from the brewery, or at Vijzelgracht stop, which is a 3-minute walk away.
Can I take the bus to the Heineken Experience?
The bus lines that pass near the Heineken Experience are 305, 347, 397, 41, and 65.
Is parking available at the Heineken Experience?
Parking facilities aren’t available at the Heineken Experience but the nearest car park is located 200 meters away at APCOA Parking Heinekenplein.
Is Heineken Experience wheelchair accessible?
The building is a historic structure currently undergoing renovation, which is intended to improve the safety and accessibility of guests. Owing to this fact, the venue won’t be wheelchair accessible for visitors in the period between 10 January 2022 and 31 January 2022. Post this period, all differently-abled visitors are welcome.
Is a storage facility available at Heineken Experience?
The venue offers a cloakroom service where guests can leave their possessions such as coats, bags, backpacks, suitcases, umbrellas, or prams, free of charge.
Are any dining options available at Heineken Experience?
Although the venue itself doesn’t boast of a restaurant, the neighborhood called De Pijp is filled with plenty of dining options.
Is photography permitted at Heineken Experience?
Photography is permitted if it is used for private, non-commercial purposes. In fact, the venue encourages the use of the hashtag #heinekenexperience for all such media. But in case you would like to film your experience or take pictures for professional and commercial purposes, the Heineken Experience requires you to contact service.experience@heineken.com before doing so.
What is the minimum age requirement for a Heineken Experience tour?
All guests must be 18 or over to enter and experience the Heineken Experience tour.
Visit Heineken’s oldest brewery situated in the heart of Amsterdam, for a historic glimpse into the legendary beer brand’s journey to becoming Amsterdam’s most beloved label. After the booming business outgrew its infrastructure, the former brewery closed In 1988 and has since been repurposed as a site of the brand’s history. This symbolic place is famous for its representation of Heineken heritage, where guests can come to learn about the brewing process and the story behind the beer.
On your Heineken Experience in Amsterdam, you will be amazed by the behind-the-scenes tour of the old brewery. Heineken Ambassadors will walk you through the process of preparing the iconic chilled one-of-a-kind Heineken beer, from hop to froth. Prepare for a host of interesting facts about Heineken’s journey and allow the beer experts to bestow you with their wisdom. You can add value to your visit by using the Heineken Experience App for an audio-guided tour in any of 19 available languages.
At the end of your tour, treat yourself to the complimentary freshly-brewed beers.

Van Gogh Museum

This museum houses the largest collection of Van Gogh’s artworks, including internationally prized paintings such as Sunflowers, The Bedroom, and his Self Portrait - among others. We’re certain you’ll cherish this chance to step inside the Dutch artist’s prolific mind through his paintings, drawings, and letters. Also, check out the works of Van Gogh’s contemporaries including Paul Gauguin and Henri de Toulouse-Lautrec. Book your Van Gogh Museum tickets.

Rijksmuseum

Housing one of the largest collections of profound art from all across the world, this museum is at the heart of Amsterdam’s Museumplein. With over 8,000 masterpieces on exhibit, the Rijksmuseum certainly highlights the glory of the Dutch Golden Age. Among its displays are some of the world’s most famous artworks like Rembrandt's “Night Watch” and Vermeer’s “The Milkmaid”. Book your Rijksmuseum tickets.

NEMO Science Museum

Full of exciting displays that challenge your senses and surprising experiments to widen the horizons of your understanding, this is a must-visit for all science lovers. Certainly, a great place to visit with children, each section of the museum is abundant with opportunities for hands-on learning. Discover how scientific practice has evolved across history, and uncover the intricacies behind natural phenomena. Book Nemo Science Museum tickets.

Anne Frank House

This historic site presents a sobering perspective of World War II through the writings of Anne Frank - a young girl who recorded her experience of the Holocaust through her diary while in hiding. Her words offer an intimate glance into the lives of those persecuted by the Nazis. Discover how Otto Frank published his daughter’s diary and absorb the historical significance of their safe house. Book your Anne Frank Tours.

National Maritime Museum

Learn how Amsterdam’s famous canal network was designed and how this city grew to dominate the worldwide seascape as one of Europe’s greatest harbors. This museum chronicles how Amsterdam came to rule the seas. All aboard to experience the live exhibits and enchanting replicas of maritime artifacts, as well as the large collection of historical maps and atlases housed by the museum. Book National Maritime Museum tickets

Body Worlds Amsterdam

'Body Worlds: The Happiness Project' is a display of the many facets of our bodies and an exploration into the human mind. Discover the impact of emotions on our physical well-being while viewing over 200 real specimens of the human body. If biology intrigues you, this site is a must-visit for its depiction of the facets of physical composition, including resilience, vulnerability, and our complex bodies. Book your tickets to Body Worlds.

Madame Tussauds Amsterdam

Get a chance to photograph yourself with lifelike replicas of some of your favorite celebrities at Madame Tussauds and lose yourself amongst myriads of statues based on adored personalities from around the world. Mingle with the stars as you step into the waxen world of the famous Madame Tussauds. Book your Madame Tussauds Amsterdam Museum Tickets

Are Heineken Experience Tickets available online now?

Due to the current global situation in light of the COVID-19 pandemic, ticket sales for 2022 visits have not started yet.

What are the different types of Heineken Experience Tickets?

There are three types of ticket options available: save time by booking skip-the-line tickets, visit more attractions for a low price with combo tickets, and customize your itinerary and receive a host of benefits such as free public transport with the Amsterdam City Card.

Are discounts available on Heineken Experience tickets?

There are several ways to save money on your visit to the Heineken Experience. The City Card or any of the available Combo Tickets are tried and tested options to get more value for money with just 1 ticket.

Are audio guides available with Heineken Experience tickets?

The Heineken Experience app  allows you to get the best out of your tour and experience it in a different language of your choosing. The options include English, Dutch, German, French, Italian, Spanish, Portuguese, Chinese, and Russian. Remember to check the mentioned languages on the crew’s badges during your tour to get some in-person guidance in the language you speak.

What are Heineken Experience’s timings?

The regular operating hours of the Heineken Experience are as follows:
  • Sunday to Thursday- 10:30 AM to 7:30 PM
    (last admission at 5:15 PM)
  • Friday to Saturday- 10:30 AM to 9:00 PM
    (last admission at 6:45 PM)

How do I get to the Heineken Experience in Amsterdam?

You can reach the venue by taking trams 1, 7, 19, or 24, and metro 52 to stops such as Marie Heinekenplein stop, which is a 1-minute walk from the brewery or Vijzelgracht, which is a 3-minute walk away. Alternatively, you can also take the bus lines 305, 347, 397, 41, and 65 to reach the location.

What is the best time to go on a Heineken Experience tour?

Since weekends are the busiest days at the Heineken Experience, we recommend scheduling your visit on weekdays to avoid the rush. You don't have to worry about weather conditions in the city since most of the tour is mostly conducted indoors.

Is the Heineken Experience tour wheelchair accessible?

The building is a historic structure currently undergoing renovation, which is intended to improve the safety and accessibility of guests. Owing to this fact, the venue won’t be wheelchair accessible for visitors in the period between 10th January 2022 and 31st January 2022. Post this, all differently-abled visitors are welcome.

Is photography allowed at the Heineken Experience?

Photography is permitted if it is used for private, non-commercial purposes. In fact, the venue encourages the use of the hashtag #heinekenexperience for all such media. But in case you would like to film your experience or take pictures for professional and commercial purposes, the Heineken Experience requires you to contact service.experience@heineken.com before doing so.

How old do you have to be to take up the Heineken Experience tour?

All guests must be 18 or over to enter and experience the Heineken Experience tour.

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