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Amsterdam Heineken Experience tickets

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Amsterdam Heineken Experience tickets Guide

One of the most popular and widely consumed pilsners in the world is the Dutch's prized Heineken. The Heineken Experience is a historical tour of Amsterdam’s iconic brewery and industrial facility. On a tour, learn about Heineken’s heritage, the interesting story behind their beer, and production methods, and sample some delicious pilsners. Read on to plan your visit with Heineken Experience tickets, timings, location, what to see, and more.

Post-COVID-19 Safety Measures at Amsterdam's Heineken Experience

  • Heineken Experience tours can now be booked online. Guests are advised to prebook their tour online due to the facility offering limited visitor capacity.
  • Entry to the Heineken Experience is contingent upon the provision of a COVID-19 Certificate: consisting of a negative test result (taken less than 24 hours prior) or a proof of vaccination or proof of recovery.
  • Hand sanitizers are made available across the premises.
  • Wearing a face mask is mandated at all times unless consuming F&B.
  • All payments are to be made by card instead of cash.

All Your Amsterdam Heineken Experience Tickets & Tour Options

There are several ways to make the most of your Heineken Experience. If you want to avoid waiting in long queues, it's best to opt for skip-the-line Heineken Experience tickets. You can also save time and money by booking one of our many combo tickets to enjoy a visit to more than one attraction for a lower price. Alternatively, you can also go for a City Card, which not only offers free entry to various attractions in the city, but also includes unlimited access to public transport, free canal cruises and more. Read on to find the best fit for you.

Skip-the-Line Tickets

Combo Tickets

City Card

Skip-the-line tickets are ideal for those looking to bypass the queues and save time. Enjoy direct entry with these tickets, explore the brewery at your own pace, get an exclusive behind-the-scenes tour of the label’s old brewery-turned museum, and end your tour with delicious chilled beer samples.

Recommended experiences

Zoom past the crowds queueing at the front and enter the world of Heineken’s best-kept secrets. Enjoy learning about the brewing process of this famous label and end your visit with 2 perfectly-chilled beer samples.
Combo tickets are the best way to add some flair to your regular Amsterdam itinerary by clubbing your visit to this iconic brewery-turned-museum with a host of other activities and visits on offer. Depending on the ticket you opt for, you can enjoy a hop-on hop-off tour, a canal cruise, and more, along with an in-depth Heineken Experience tour.

Recommended experiences

This special combo clubs together the experience of Amsterdam’s quaint canals on a winding cruise, and gives your direct entry to the immersive brewery-turned-museum of the Heineken Experience.
If you’re looking for a budget-friendly way to see more of Amsterdam with just one ticket, look no further. The City Card offers free, one-time entry to any 3 experiences from a list of over 60 attractions, helping you save up to 40%. This is truly a pocket-friendly alternative to quench your wanderlust while seeing more of the Dutch capital.

Recommended experiences

I amsterdam City Card
The I amsterdam City Card consists of two benefits that will allow you to explore the length and breadth of the city with maximum ease. One benefit grants you not only the entry to Heineken Experience but also the museums, attractions, and a canal cruise, while the second boon is free and unlimited access to Amsterdam’s public transport.

Plan Your Visit to Heineken Experience Amsterdam

Opening Hours

Getting There

Guidelines/Facilities

What are the Heineken Experience’s timings?
The regular operating hours of the Heineken Experience are as follows:
  • Sunday to Thursday- 10:30 AM to 7:30 PM
    (last admission at 5:15 PM)
  • Friday to Saturday- 10:30 AM to 9:00 PM
    (last admission at 6:45 PM)
What is the best time to visit the Heineken Experience?
Since weekends are the busiest days at the Heineken Experience, we recommend scheduling your visit on weekdays to avoid the rush. You don't have to worry about weather conditions in the city since most of the tour is mostly conducted indoors.
How long is a Heineken Experience tour?
A self-guided Heineken Experience tour takes, on average, about 2 hours. There is no fixed duration for a visit. Since only your starting time (booked time slot) is fixed, you can take as long as you like to complete your tour.
Where is the Heineken Experience located?
The brewery-turned museum where the Heineken Experience takes place is located at Stadhouderskade 78, 1072AE, Amsterdam.
Can I take the metro/train to the Heineken Experience?
Yes. You can reach the venue by taking trams 1, 7, 19, or 24, and metro 52. Alight at Marie Heinekenplein stop, which is a 1-minute walk from the brewery, or at Vijzelgracht stop, which is a 3-minute walk away.
Can I take the bus to the Heineken Experience?
The bus lines that pass near the Heineken Experience are 305, 347, 397, 41, and 65.
Is parking available at the Heineken Experience?
Parking facilities aren’t available at the Heineken Experience but the nearest car park is located 200 meters away at APCOA Parking Heinekenplein.
Is Heineken Experience wheelchair accessible?
The building is a historic structure currently undergoing renovation, which is intended to improve the safety and accessibility of guests. Owing to this fact, the venue won’t be wheelchair accessible for visitors in the period between 10 January 2022 and 31 January 2022. Post this period, all differently-abled visitors are welcome.
Is a storage facility available at Heineken Experience?
The venue offers a cloakroom service where guests can leave their possessions such as coats, bags, backpacks, suitcases, umbrellas, or prams, free of charge.
Are any dining options available at Heineken Experience?
Although the venue itself doesn’t boast of a restaurant, the neighborhood called De Pijp is filled with plenty of dining options.
Is photography permitted at Heineken Experience?
Photography is permitted if it is used for private, non-commercial purposes. In fact, the venue encourages the use of the hashtag #heinekenexperience for all such media. But in case you would like to film your experience or take pictures for professional and commercial purposes, the Heineken Experience requires you to contact service.experience@heineken.com before doing so.
What is the minimum age requirement for a Heineken Experience tour?
All guests must be 18 or over to enter and experience the Heineken Experience tour.

What to Expect on a Heineken Experience Tour?

Visit Heineken’s oldest brewery situated in the heart of Amsterdam, for a historic glimpse into the legendary beer brand’s journey to becoming Amsterdam’s most beloved label. After the booming business outgrew its infrastructure, the former brewery closed In 1988 and has since been repurposed as a site of the brand’s history. This symbolic place is famous for its representation of Heineken heritage, where guests can come to learn about the brewing process and the story behind the beer.
On your Heineken Experience in Amsterdam, you will be amazed by the behind-the-scenes tour of the old brewery. Heineken Ambassadors will walk you through the process of preparing the iconic chilled one-of-a-kind Heineken beer, from hop to froth. Prepare for a host of interesting facts about Heineken’s journey and allow the beer experts to bestow you with their wisdom. You can add value to your visit by using the Heineken Experience App for an audio-guided tour in any of 19 available languages.
At the end of your tour, treat yourself to the complimentary freshly-brewed beers.

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Heineken Experience Tickets FAQs

Are Heineken Experience Tickets available online now?

Due to the current global situation in light of the COVID-19 pandemic, ticket sales for 2022 visits have not started yet.

What are the different types of Heineken Experience Tickets?

There are three types of ticket options available: save time by booking skip-the-line tickets, visit more attractions for a low price with combo tickets, and customize your itinerary and receive a host of benefits such as free public transport with the Amsterdam City Card.

Are discounts available on Heineken Experience tickets?

There are several ways to save money on your visit to the Heineken Experience. The City Card or any of the available Combo Tickets are tried and tested options to get more value for money with just 1 ticket.

Are audio guides available with Heineken Experience tickets?

The Heineken Experience app  allows you to get the best out of your tour and experience it in a different language of your choosing. The options include English, Dutch, German, French, Italian, Spanish, Portuguese, Chinese, and Russian. Remember to check the mentioned languages on the crew’s badges during your tour to get some in-person guidance in the language you speak.

What are Heineken Experience’s timings?

The regular operating hours of the Heineken Experience are as follows:
  • Sunday to Thursday- 10:30 AM to 7:30 PM
    (last admission at 5:15 PM)
  • Friday to Saturday- 10:30 AM to 9:00 PM
    (last admission at 6:45 PM)

How do I get to the Heineken Experience in Amsterdam?

You can reach the venue by taking trams 1, 7, 19, or 24, and metro 52 to stops such as Marie Heinekenplein stop, which is a 1-minute walk from the brewery or Vijzelgracht, which is a 3-minute walk away. Alternatively, you can also take the bus lines 305, 347, 397, 41, and 65 to reach the location.

What is the best time to go on a Heineken Experience tour?

Since weekends are the busiest days at the Heineken Experience, we recommend scheduling your visit on weekdays to avoid the rush. You don't have to worry about weather conditions in the city since most of the tour is mostly conducted indoors.

Is the Heineken Experience tour wheelchair accessible?

The building is a historic structure currently undergoing renovation, which is intended to improve the safety and accessibility of guests. Owing to this fact, the venue won’t be wheelchair accessible for visitors in the period between 10th January 2022 and 31st January 2022. Post this, all differently-abled visitors are welcome.

Is photography allowed at the Heineken Experience?

Photography is permitted if it is used for private, non-commercial purposes. In fact, the venue encourages the use of the hashtag #heinekenexperience for all such media. But in case you would like to film your experience or take pictures for professional and commercial purposes, the Heineken Experience requires you to contact service.experience@heineken.com before doing so.

How old do you have to be to take up the Heineken Experience tour?

All guests must be 18 or over to enter and experience the Heineken Experience tour.
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