Amsterdam Heineken Experience Tickets
Discover Heineken's world at its original brewery in Amsterdam. Save time with skip-the-line exhibits and engage with interactive exhibits.
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Must-see highlights & key info
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Get the full Heineken story with a live English presentation, a multilingual audio guide, and a walkthrough of the original brewery.
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Tour Heineken’s historic brewery, admire giant copper tanks, test your pouring skills, and even see the nitty-gritty of the brewing process.
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Upgrade with fast-track Heineken entry, brewery rooftop access and a 75-minute Amsterdam canal cruise featuring scenic views and audio in 19 languages.
More details
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Get the full Heineken story with a live English presentation, a multilingual audio guide, and a walkthrough of the original brewery.
-
Tour Heineken’s historic brewery, admire giant copper tanks, test your pouring skills, and even see the nitty-gritty of the brewing process.
-
Upgrade with fast-track Heineken entry, brewery rooftop access and a 75-minute Amsterdam canal cruise featuring scenic views and audio in 19 languages.
- See how brewing began at Heineken’s original site, step inside the silo elevator & visit the Moutzolder room once used for ingredient deliveries.
- After exploring Heineken’s history, chill at the Best ‘Dam Bar, where music, lights, and digital displays give you a taste of Amsterdam’s nightlife.
- End your experience at the rooftop terrace, where open-air views of Amsterdam’s skyline give you the perfect photo finish to your visit.
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- See how brewing began at Heineken’s original site, step inside the silo elevator & visit the Moutzolder room once used for ingredient deliveries.
- After exploring Heineken’s history, chill at the Best ‘Dam Bar, where music, lights, and digital displays give you a taste of Amsterdam’s nightlife.
- End your experience at the rooftop terrace, where open-air views of Amsterdam’s skyline give you the perfect photo finish to your visit.
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Discover the artistic and cultural history of the Netherlands through over 8,000 objects on display, spanning from the Middle Ages to the 20th century.
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Admire world-renowned masterpieces including Rembrandt’s The Night Watch, Vermeer’s The Milkmaid, and Van Gogh’s self-portrait.
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Explore themed galleries showcasing Dutch Golden Age painting, decorative arts, sculpture, and historical artifacts like Delftware and ship models.
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Listen to your multimedia guide commentary, available in 10+ languages and gain valuable insights about the history and stories behind the artwork you see.
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Choose to upgrade your experience with a 75-min Amsterdam canal cruise or a small-group guided tour in English for added cultural context.
More details
-
Discover the artistic and cultural history of the Netherlands through over 8,000 objects on display, spanning from the Middle Ages to the 20th century.
-
Admire world-renowned masterpieces including Rembrandt’s The Night Watch, Vermeer’s The Milkmaid, and Van Gogh’s self-portrait.
-
Explore themed galleries showcasing Dutch Golden Age painting, decorative arts, sculpture, and historical artifacts like Delftware and ship models.
-
Listen to your multimedia guide commentary, available in 10+ languages and gain valuable insights about the history and stories behind the artwork you see.
-
Choose to upgrade your experience with a 75-min Amsterdam canal cruise or a small-group guided tour in English for added cultural context.
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Two must-do Amsterdam experiences, one great deal! Skip the Icebar line for subzero fun, then explore Heineken’s brewing legacy with tastings—at 12% off!
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Heineken brewed here from 1867 to 1988 and now it’s a brewing haven! Catch a live presentation, explore with an audio guide, and enjoy two refreshing Heinekens.
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Xtracold Icebar is a deep freeze in the best way—35 tons of ice, three yum beverages, and thermal gear to keep you warm.
More details
-
Two must-do Amsterdam experiences, one great deal! Skip the Icebar line for subzero fun, then explore Heineken’s brewing legacy with tastings—at 12% off!
-
Heineken brewed here from 1867 to 1988 and now it’s a brewing haven! Catch a live presentation, explore with an audio guide, and enjoy two refreshing Heinekens.
-
Xtracold Icebar is a deep freeze in the best way—35 tons of ice, three yum beverages, and thermal gear to keep you warm.
5% off
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Combine Moco’s bold art and Heineken’s historic brewery in one day with 10% savings and only 10 mins of walking between them
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Walk straight past the entry line and spend that extra half hour inside Moco’s exhibitions, with a helpful seven-language audio tour on your phone.
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Discover the Heineken Experience with guided stories in six languages, a live demo in English, and two Heinekens included as part of your visit.
More details
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Combine Moco’s bold art and Heineken’s historic brewery in one day with 10% savings and only 10 mins of walking between them
-
Walk straight past the entry line and spend that extra half hour inside Moco’s exhibitions, with a helpful seven-language audio tour on your phone.
-
Discover the Heineken Experience with guided stories in six languages, a live demo in English, and two Heinekens included as part of your visit.
10% off
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Get the best of Amsterdam with a Heineken brewery tour and 75-minute canal cruise, all while saving 22% on this exciting combo experience!
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With fast-track entry, save 30 mins & jump straight into Heineken’s live English demo, then explore the brewing halls with a multilingual audio guide.
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Glide in a glass-roof boat, past the Museum Quarter and NEMO, and along the Amstel on a scenic 75-min cruise with an audio guide.
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Upgrade to add a snack box to your cruise and munch on sweet and savory goodies while drifting past Amsterdam’s best sights.
More details
-
Get the best of Amsterdam with a Heineken brewery tour and 75-minute canal cruise, all while saving 22% on this exciting combo experience!
-
With fast-track entry, save 30 mins & jump straight into Heineken’s live English demo, then explore the brewing halls with a multilingual audio guide.
-
Glide in a glass-roof boat, past the Museum Quarter and NEMO, and along the Amstel on a scenic 75-min cruise with an audio guide.
-
Upgrade to add a snack box to your cruise and munch on sweet and savory goodies while drifting past Amsterdam’s best sights.
22% off
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Why book twice? Save 5% and enjoy easy access to Heineken Experience and Johan Cruijff ArenA—Amsterdam’s ultimate duo.
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Get to know Heineken’s legacy through copper brewing tanks, a multilingual audio guide, a live English presentation, and a final moment at the Best ‘Dam Bar.
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Walk where football legends have! Explore Johan Cruijff ArenA at your pace, visit the dugout and pitch, and jump into Ajax history at the Gallery of Fame.
More details
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Why book twice? Save 5% and enjoy easy access to Heineken Experience and Johan Cruijff ArenA—Amsterdam’s ultimate duo.
-
Get to know Heineken’s legacy through copper brewing tanks, a multilingual audio guide, a live English presentation, and a final moment at the Best ‘Dam Bar.
-
Walk where football legends have! Explore Johan Cruijff ArenA at your pace, visit the dugout and pitch, and jump into Ajax history at the Gallery of Fame.
5% off
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Your Amsterdam adventure awaits! Get this All-Inclusive city card and enjoy discounted and smooth entry to 45+ attractions & activities in the city.
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Save big – up to 65% and discover top attractions like Keukenhof, Madame Tussauds, Moco Museum, the Heineken Experience & more.
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Set off on a day trip to a local cheese market, solve a mystery at The Murder by Dam Square, ride cruises & more with your city card.
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No more juggling multiple attraction tickets or waiting in long queues – this one digital pass gives you hassle-free entry to the sights on your list.
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Choose between 1/2/3/5 consecutive calendar days to visit as many attractions as you can fit within your budget and schedule.
More details
-
Your Amsterdam adventure awaits! Get this All-Inclusive city card and enjoy discounted and smooth entry to 45+ attractions & activities in the city.
-
Save big – up to 65% and discover top attractions like Keukenhof, Madame Tussauds, Moco Museum, the Heineken Experience & more.
-
Set off on a day trip to a local cheese market, solve a mystery at The Murder by Dam Square, ride cruises & more with your city card.
-
No more juggling multiple attraction tickets or waiting in long queues – this one digital pass gives you hassle-free entry to the sights on your list.
-
Choose between 1/2/3/5 consecutive calendar days to visit as many attractions as you can fit within your budget and schedule.
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Visit 70+ attractions, enjoy free canal cruises and discounted entry, plus unlimited public transport with the I Amsterdam City Card.
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Ride unlimited GVB buses, trams, metros, and ferries to easily reach attractions across Amsterdam with your city card.
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Includes a free canal cruise from multiple departure points or a 24-hour bike rental to explore Amsterdam your way.
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Choose a 24 to 120-hour pass and add audio guides for deeper insights at top Amsterdam attractions.
More details
-
Visit 70+ attractions, enjoy free canal cruises and discounted entry, plus unlimited public transport with the I Amsterdam City Card.
-
Ride unlimited GVB buses, trams, metros, and ferries to easily reach attractions across Amsterdam with your city card.
-
Includes a free canal cruise from multiple departure points or a 24-hour bike rental to explore Amsterdam your way.
-
Choose a 24 to 120-hour pass and add audio guides for deeper insights at top Amsterdam attractions.
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About Heineken Experience
Uncover Heineken's rich brewing legacy at the Amsterdam Heineken Experience. Dive into the brand's 19th-century origins with an immersive tour of historic brewing rooms as you engage in hands-on brewing experiences, including virtual simulations. Explore modern facilities with a behind-the-scenes tour, showcasing cutting-edge technology with dynamic multimedia exhibits that bring Heineken's captivating story to life. Secure your tickets now for an informative and enjoyable visit!
The original brewing facility, which houses the Heineken Experience, is a historic landmark and serves as an Anchor Point on the European Route of Industrial Heritage.
Heineken's story began in 1864, not 1984, when Gerard Adriaan Heineken purchased the small brewery 'De Hooiberg' in Amsterdam.
More than 150 years after its founding, Heineken remains a significant part of Dutch culture, with the lager being a preferred drink for many people in the Netherlands.
Heineken, as a company, owns more than 170 beer brands worldwide, showcasing its influence in the global beer market.
The Heineken Experience is part of the European Route of Industrial Heritage, which presents 845 sites in 29 European countries.
Why visit Heineken Experience?
Highlights
Interactive exhibits
Immerse yourself in the rich history of Heineken through engaging interactive exhibits, unraveling the brand's evolution and the intricate process of brewing its iconic beer.
Brewing rooms
Step into the original brewing room adorned with colossal vintage copper vats, offering a firsthand look at the historic brewing process that shaped Heineken. Marvel at the legacy of craftsmanship.
Craft your own Heineken
Channel your inner brewmaster at the "Brew Your Own" section, where creativity flows. Experiment with diverse ingredients, concoct your personalized Heineken beer and depart with a one-of-a-kind brew as a cherished memento.
Personalized bottle
Elevate your Heineken Experience by acquiring a personalized bottle. See your name on the label, transforming a simple visit into a lasting memory with a uniquely tailored touch.
Sample brews from around the world
Expand your palate beyond the iconic green bottle. Embark on a global beer journey as you sample diverse brews from Heineken's international portfolio, savoring the flavors of Africa, Asia, the Americas, and beyond.
Plan your visit
- Last entry: 6:45pm
- December 24, December 25, and December 31: 10:30am to 4pm (last entry at 2pm)
- Rooftop Bar: 10:30am to 7pm (Sunday to Thursday) and 10:30am to 8:30pm (Friday and Saturday). The last entry is at 4:30pm.
A free cloakroom is available to store your large bags and luggage.
A souvenir shop is available that sells Heineken-themed memorabilia like clothing, accessories, glassware, brewing equipment replicas, and much more.
Conveniently located washrooms are available throughout the Experience for your comfort and hygiene.
Free wifi is available at the Heineken Experience.
Dedicated baby changing rooms with the necessary amenities are available at the attraction.
An information desk is present at the experience to help you with anything.
If you misplace any belongings during your visit, the Lost and Found department is present to help the visitors.
Service animals are allowed in the building.
The Heineken Experience is wheelchair accessible.
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