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#2 out of 57 in Amsterdam

Amsterdam Heineken Experience Tickets

Discover Heineken's world at its original brewery in Amsterdam. Save time with skip-the-line exhibits and engage with interactive exhibits.

4.6/5

42.4K+ travellers love this

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Must-see highlights & key info

Amsterdam Heineken Experience Tickets
Heineken Experience interior with vintage brewing equipment and informational displays in Amsterdam.
Heineken Experience entrance in Amsterdam with visitors exploring the brewery.
Heineken Experience brewery interior with copper brewing tanks, Amsterdam.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Guests exploring interactive exhibits at the Heineken Experience in Amsterdam brewery.
Guests at Heineken Experience Amsterdam exploring interactive exhibits and tasting area.
Heineken Experience Amsterdam tour with drinks and 24hr hop-on hop-off boat.
Flexible duration
Mobile ticket
Audio guide
  • Get the full Heineken story with a live English presentation, a multilingual audio guide, and a walkthrough of the original brewery.

  • Tour Heineken’s historic brewery, admire giant copper tanks, test your pouring skills, and even see the nitty-gritty of the brewing process.

  • Upgrade with fast-track Heineken entry, brewery rooftop access and a 75-minute Amsterdam canal cruise featuring scenic views and audio in 19 languages.

More details

  • Get the full Heineken story with a live English presentation, a multilingual audio guide, and a walkthrough of the original brewery.

  • Tour Heineken’s historic brewery, admire giant copper tanks, test your pouring skills, and even see the nitty-gritty of the brewing process.

  • Upgrade with fast-track Heineken entry, brewery rooftop access and a 75-minute Amsterdam canal cruise featuring scenic views and audio in 19 languages.

from
€24.95
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
Heineken Experience rooftop view in Amsterdam with city skyline.
Guests exploring interactive exhibits at the Heineken Experience in Amsterdam.
Guests with guide at Heineken Experience, Amsterdam, exploring brewery exhibits.
Heineken Experience interior with copper brewing tanks in Amsterdam.
Tourists exploring interactive exhibits at Heineken Experience, Amsterdam.
Heineken Experience tour entrance in Amsterdam with visitors exploring.
Heineken Experience building illuminated at night, Amsterdam.
Extended validity
Flexible duration
Mobile ticket
1 more
  • See how brewing began at Heineken’s original site, step inside the silo elevator & visit the Moutzolder room once used for ingredient deliveries.
  • After exploring Heineken’s history, chill at the Best ‘Dam Bar, where music, lights, and digital displays give you a taste of Amsterdam’s nightlife.
  • End your experience at the rooftop terrace, where open-air views of Amsterdam’s skyline give you the perfect photo finish to your visit.

More details

  • See how brewing began at Heineken’s original site, step inside the silo elevator & visit the Moutzolder room once used for ingredient deliveries.
  • After exploring Heineken’s history, chill at the Best ‘Dam Bar, where music, lights, and digital displays give you a taste of Amsterdam’s nightlife.
  • End your experience at the rooftop terrace, where open-air views of Amsterdam’s skyline give you the perfect photo finish to your visit.
from
€29.95
Rijksmuseum exterior with visitors, Amsterdam, part of Skip The Line Combo City Canal Cruise tour.
Guided tour of the exhibits at Rijksmuseum
Visitors engaging with art exhibits at Rijksmuseum, Amsterdam.
'The Milkmaid' Painting by Johannes Vermeer at Rijksmuseum, Amsterdam
Visitors exploring 17th century galleries at Rijksmuseum, Amsterdam, viewing Dutch Golden Age paintings.
Rembrandt's "Self-portrait as the Apostle Paul," 1661, depicting the artist in contemplative pose.
Interior of the Rijksmuseum Museum
Rijksmuseum facade with visitors in Amsterdam, highlighting Dutch art and history.
Inside the Rijksmuseum Museum
Visitors admiring masterpieces in the Gallery of Honor at Rijksmuseum, Amsterdam.
Rembrandt's "The Jewish Bride" painting, Isaac and Rebecca, Amsterdam's Rijksmuseum.
Visitors exploring The Great Hall at Rijksmuseum, Amsterdam, admiring historic paintings and ornate architecture.
4.7(7,669)
Tickets
Instant confirmation
Flexible duration
Mobile ticket
  • Discover the artistic and cultural history of the Netherlands through over 8,000 objects on display, spanning from the Middle Ages to the 20th century.

  • Admire world-renowned masterpieces including Rembrandt’s The Night Watch, Vermeer’s The Milkmaid, and Van Gogh’s self-portrait.

  • Explore themed galleries showcasing Dutch Golden Age painting, decorative arts, sculpture, and historical artifacts like Delftware and ship models.

  • Listen to your multimedia guide commentary, available in 10+ languages and gain valuable insights about the history and stories behind the artwork you see.

  • Choose to upgrade your experience with a 75-min Amsterdam canal cruise or a small-group guided tour in English for added cultural context.

More details

  • Discover the artistic and cultural history of the Netherlands through over 8,000 objects on display, spanning from the Middle Ages to the 20th century.

  • Admire world-renowned masterpieces including Rembrandt’s The Night Watch, Vermeer’s The Milkmaid, and Van Gogh’s self-portrait.

  • Explore themed galleries showcasing Dutch Golden Age painting, decorative arts, sculpture, and historical artifacts like Delftware and ship models.

  • Listen to your multimedia guide commentary, available in 10+ languages and gain valuable insights about the history and stories behind the artwork you see.

  • Choose to upgrade your experience with a 75-min Amsterdam canal cruise or a small-group guided tour in English for added cultural context.

from
€25
Patrons enjoying drinks in the frosty interior of Icebar Amsterdam.
Heineken Experience brewery tanks and Icebar Amsterdam ice sculptures.
Tourists with guide at Heineken Experience, Amsterdam brewery tour.
Heineken Experience interior with copper brewing tanks in Amsterdam.
Patrons enjoying drinks in the frosty interior of Icebar Amsterdam.
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
Guests exploring interactive exhibits at the Heineken Experience in Amsterdam.
Visitors exploring interactive exhibits at the Heineken Experience in Amsterdam.
Patrons enjoying drinks in the frosty interior of Icebar Amsterdam.
Patrons enjoying drinks in the frosty interior of Icebar Amsterdam.
Instant confirmation
Flexible duration
Audio guide
  • Two must-do Amsterdam experiences, one great deal! Skip the Icebar line for subzero fun, then explore Heineken’s brewing legacy with tastings—at 12% off!

  • Heineken brewed here from 1867 to 1988 and now it’s a brewing haven! Catch a live presentation, explore with an audio guide, and enjoy two refreshing Heinekens.

  • Xtracold Icebar is a deep freeze in the best way—35 tons of ice, three yum beverages, and thermal gear to keep you warm.

More details

  • Two must-do Amsterdam experiences, one great deal! Skip the Icebar line for subzero fun, then explore Heineken’s brewing legacy with tastings—at 12% off!

  • Heineken brewed here from 1867 to 1988 and now it’s a brewing haven! Catch a live presentation, explore with an audio guide, and enjoy two refreshing Heinekens.

  • Xtracold Icebar is a deep freeze in the best way—35 tons of ice, three yum beverages, and thermal gear to keep you warm.

from €49.45
€46.98

5% off

Heineken Experience brewery tanks and Moco Museum modern art exhibit in Amsterdam.
Tourists with guide at Heineken Experience, Amsterdam brewery tour.
Heineken Experience tour visitors exploring interactive brewery exhibits in Amsterdam.
Visitors viewing Banksy artworks at Moco Museum with Moco Museum Tickets.
Tourists viewing Banksy artworks at Moco Museum, Amsterdam, with Moco Museum Tickets.
Heineken Experience interior with copper brewing tanks in Amsterdam.
Guests at Heineken Experience Amsterdam exploring interactive exhibits and tasting area.
Heineken Store interior with branded merchandise and display shelves in Amsterdam.
Frankey's Planet Positive Disruption sculpture at Moco Museum, Amsterdam.
Visitors viewing Banksy artwork in Moco Museum, Amsterdam gallery.
Tourists viewing Banksy artwork at Moco Museum, Amsterdam.
Instant confirmation
Flexible duration
Mobile ticket
1 more
  • Combine Moco’s bold art and Heineken’s historic brewery in one day with 10% savings and only 10 mins of walking between them

  • Walk straight past the entry line and spend that extra half hour inside Moco’s exhibitions, with a helpful seven-language audio tour on your phone.

  • Discover the Heineken Experience with guided stories in six languages, a live demo in English, and two Heinekens included as part of your visit.

More details

  • Combine Moco’s bold art and Heineken’s historic brewery in one day with 10% savings and only 10 mins of walking between them

  • Walk straight past the entry line and spend that extra half hour inside Moco’s exhibitions, with a helpful seven-language audio tour on your phone.

  • Discover the Heineken Experience with guided stories in six languages, a live demo in English, and two Heinekens included as part of your visit.

from €44.90
€40.42

10% off

Heineken Experience building with canal cruise boat in Amsterdam.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
Amsterdam canal cruise boat passing historic buildings, part of Rembrandt House Museum and canal cruise combo.
Anne Frank House exterior with canal view in Amsterdam.
Tourists with guide at Heineken Experience, Amsterdam brewery tour.
Tourists crafting beer at Heineken Experience in Amsterdam brewery.
Tourists exploring interactive exhibits at Heineken Experience, Amsterdam.
Amsterdam canal cruise boat near historic buildings, part of Rembrandt House Museum and canal tour combo.
Kid playing inside Blue Boat Canal Cruise Amsterdam
Couple enjoying Amsterdam canal views on Happy Valentine Evening Cruise.
Instant confirmation
2 hr 15 min
Mobile ticket
1 more
  • Get the best of Amsterdam with a Heineken brewery tour and 75-minute canal cruise, all while saving 22% on this exciting combo experience!

  • With fast-track entry, save 30 mins & jump straight into Heineken’s live English demo, then explore the brewing halls with a multilingual audio guide.

  • Glide in a glass-roof boat, past the Museum Quarter and NEMO, and along the Amstel on a scenic 75-min cruise with an audio guide.

  • Upgrade to add a snack box to your cruise and munch on sweet and savory goodies while drifting past Amsterdam’s best sights.

More details

  • Get the best of Amsterdam with a Heineken brewery tour and 75-minute canal cruise, all while saving 22% on this exciting combo experience!

  • With fast-track entry, save 30 mins & jump straight into Heineken’s live English demo, then explore the brewing halls with a multilingual audio guide.

  • Glide in a glass-roof boat, past the Museum Quarter and NEMO, and along the Amstel on a scenic 75-min cruise with an audio guide.

  • Upgrade to add a snack box to your cruise and munch on sweet and savory goodies while drifting past Amsterdam’s best sights.

from €50
€39

22% off

Heineken Experience brewery interior with copper brewing tanks, Amsterdam.
Tourists crafting beer at Heineken Experience in Amsterdam brewery.
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
Visitors on a tour of the Johan Cruijff ArenA
Visitors exploring the iconic Johan Cruijff ArenA during the Classic Tour in Amsterdam
Heineken Experience Amsterdam tour with drinks and 24hr hop-on hop-off boat.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Guests exploring interactive exhibits at the Heineken Experience in Amsterdam brewery.
A visitor seeing the trophies on display at the Johan Cruijff ArenA
Visitors seeing the photographs on display at the Johan Cruijff ArenA
Visitors exploring the iconic Johan Cruijff ArenA during the Classic Tour in Amsterdam
Instant confirmation
Flexible duration
Mobile ticket
1 more
  • Why book twice? Save 5% and enjoy easy access to Heineken Experience and Johan Cruijff ArenA—Amsterdam’s ultimate duo.

  • Get to know Heineken’s legacy through copper brewing tanks, a multilingual audio guide, a live English presentation, and a final moment at the Best ‘Dam Bar.

  • Walk where football legends have! Explore Johan Cruijff ArenA at your pace, visit the dugout and pitch, and jump into Ajax history at the Gallery of Fame.

More details

  • Why book twice? Save 5% and enjoy easy access to Heineken Experience and Johan Cruijff ArenA—Amsterdam’s ultimate duo.

  • Get to know Heineken’s legacy through copper brewing tanks, a multilingual audio guide, a live English presentation, and a final moment at the Best ‘Dam Bar.

  • Walk where football legends have! Explore Johan Cruijff ArenA at your pace, visit the dugout and pitch, and jump into Ajax history at the Gallery of Fame.

from €52.45
€49.82

5% off

Go City Amsterdam All-Inclusive Pass
Amsterdam canal cruise boat with tourists, part of Go City Amsterdam All Inclusive Pass inclusions.
Keukenhof gardens tulips with Go City Amsterdam All Inclusive Pass.
Amsterdam canal cruise with Go City All Inclusive Pass, showcasing historic buildings and scenic waterways.
Heineken Experience entrance in Amsterdam with Go City All Inclusive Pass.
Zaanse Schans windmills and traditional Dutch houses on Go City Amsterdam All Inclusive Pass bus tour.
Rijksmuseum exterior with Go City Amsterdam All Inclusive Pass visitors exploring the entrance.
Aerial view of Amsterdam with canals and historic buildings, included in Go City Amsterdam All Inclusive Pass.
ADAM Lookout observation deck with panoramic views of Amsterdam skyline, included in Go City Amsterdam All Inclusive Pass.
Cyclists exploring Amsterdam's canals and historic architecture with Go City Amsterdam Explorer Pass.
Free cancellation
Extended validity
Instant confirmation
2 more
  • Your Amsterdam adventure awaits! Get this All-Inclusive city card and enjoy discounted and smooth entry to 45+ attractions & activities in the city.

  • Save big – up to 65% and discover top attractions like Keukenhof, Madame Tussauds, Moco Museum, the Heineken Experience & more.

  • Set off on a day trip to a local cheese market, solve a mystery at The Murder by Dam Square, ride cruises & more with your city card.

  • No more juggling multiple attraction tickets or waiting in long queues – this one digital pass gives you hassle-free entry to the sights on your list.

  • Choose between 1/2/3/5 consecutive calendar days to visit as many attractions as you can fit within your budget and schedule.

More details

  • Your Amsterdam adventure awaits! Get this All-Inclusive city card and enjoy discounted and smooth entry to 45+ attractions & activities in the city.

  • Save big – up to 65% and discover top attractions like Keukenhof, Madame Tussauds, Moco Museum, the Heineken Experience & more.

  • Set off on a day trip to a local cheese market, solve a mystery at The Murder by Dam Square, ride cruises & more with your city card.

  • No more juggling multiple attraction tickets or waiting in long queues – this one digital pass gives you hassle-free entry to the sights on your list.

  • Choose between 1/2/3/5 consecutive calendar days to visit as many attractions as you can fit within your budget and schedule.

from
€74
Amsterdam canal view with bicycles, showcasing I Amsterdam City Card benefits, including unlimited public transport and access to 70 attractions.
I Amsterdam City Card inclusions list
Amsterdam canal view with bicycles, showcasing I Amsterdam City Card benefits including public transportation access.
Rijksmuseum entrance with I Amsterdam City Card sign in Amsterdam.
Amsterdam canal cruise with I Amsterdam City Card, showcasing historic architecture and vibrant city life.
Girl with balloon by Banksy, MOCO Museum
ADAM Lookout observation deck view with I Amsterdam City Card in Amsterdam.
Hermitage Museum entrance with I Amsterdam City Card sign in Amsterdam.
Zaanse Schans windmills with I Amsterdam City Card access to museums.
Stedelijk Museum with I Amsterdam City Card sign in Amsterdam.
Instant confirmation
Flexible duration
Mobile ticket
1 more
  • Visit 70+ attractions, enjoy free canal cruises and discounted entry, plus unlimited public transport with the I Amsterdam City Card.

  • Ride unlimited GVB buses, trams, metros, and ferries to easily reach attractions across Amsterdam with your city card.

  • Includes a free canal cruise from multiple departure points or a 24-hour bike rental to explore Amsterdam your way.

  • Choose a 24 to 120-hour pass and add audio guides for deeper insights at top Amsterdam attractions.

More details

  • Visit 70+ attractions, enjoy free canal cruises and discounted entry, plus unlimited public transport with the I Amsterdam City Card.

  • Ride unlimited GVB buses, trams, metros, and ferries to easily reach attractions across Amsterdam with your city card.

  • Includes a free canal cruise from multiple departure points or a 24-hour bike rental to explore Amsterdam your way.

  • Choose a 24 to 120-hour pass and add audio guides for deeper insights at top Amsterdam attractions.

from
€65

Pro tips to help you make a pick

About Heineken Experience

Uncover Heineken's rich brewing legacy at the Amsterdam Heineken Experience. Dive into the brand's 19th-century origins with an immersive tour of historic brewing rooms as you engage in hands-on brewing experiences, including virtual simulations. Explore modern facilities with a behind-the-scenes tour, showcasing cutting-edge technology with dynamic multimedia exhibits that bring Heineken's captivating story to life. Secure your tickets now for an informative and enjoyable visit!


Address
Stadhouderskade 78, 1072 AE Amsterdam, Netherlands
Year opened
1867
Founded by
Gerard Adriaan Heineken
Visitors per year
1200000
Expected wait time - Standard
0-30 mins (Peak), 0-30 mins (Off Peak)
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Why visit Heineken Experience?

Highlights

Plan your visit

Millions love heading out with us

Lisa Bomble
SE

Lisa

5/5
Sweden
Although Project Night Watch kept me from the painting I really came to see, I had a wonderful afternoon revisiting and learning from some of the masters. I wasn't really prepared for how struck I was by Whistler's arrangement in grey and yellow. Nor did I expect such a rush of joy as I got in front of Vermeers and Rembrandts. The acoustics in the central halls and stairways is atrociously horrible, but once I had a quiet moment in the magical library I was over it.
Noha Eid
US

Noha

5/5
United States
This tour was so fun and a MUST to do in Amsterdam. The staff all had great vibes and made sure to make it an exciting time for everyone. It's great to do with family or friends and it was such an engaging experience.
NADIA ZOE COMBA
AR

Nadia

5/5
Argentina
The Heineken experience, not to be missed. Excellent plan to do with friends! The canal tour is a must see in Amsterdam!
Bonita Gibson
GB

Bonita

4/5
United Kingdom
The canal cruise was a lovely way to explore and see the city. The audio came on when needed but was not a constant. Refreshments not for sale on board so take your own on this one. The Heineken brewery was okay, trying to create an experience of being brewed and bottled yourself was a bit weird but having a free drink in a bar at the end made up for it! The photo and video are emailed to you free which was good.
Craig Browning

Craig

5/5
We had a fantastic experience, and your staff are so friendly, especially the young man with the train track tattoo collecting glasses on Sunday 15th, he explained the reasoning behind the tattoo and told us a bit more about his experience as an Heineken employee which he thoroughly enjoys and is an asset to the company.
Fionn Mac Donnacha

Fionn

5/5
Girl giving the tour was great craic. Answered all our questions while having a laugh. Offered everyone drinks and checked to see regularly did we want anything. Went back for a group that were at the wrong location. Let girls go for a bathroom stop and never seemed annoyed or bothered. All the facts she had were really interesting as well. Best tour I've been on. Captain was sound as well
Margaret Hazlett
US

Margaret

5/5
United States
The card covered a variety of activites plus public transportation. We tried museums that we might now have otherwised checked out due to the card.
Choo Bee Lay Cynthia
SG

Choo

5/5
Singapore
Easier access to the museums and attractions I went. But would be good if the catalogue can be sorted in the operation hours of the attractions, so that it will be easier for planning.
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