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Heineken Experience Tickets

Go behind the scenes of the world’s most famous brewery with a live English presentation and an interactive, multilingual journey. Beyond the tasting, explore historic brewing halls and 4D exhibits, or upgrade for panoramic city views from the exclusive rooftop or seamless combo tours.
4.6/5
33,875 travellers from around the world love this
Heineken Experience Tickets
Heineken Experience Tickets
Copper brewing kettles inside the Heineken Experience in Amsterdam.
Heineken Brewery building in Amsterdam with signage and clock.
Heineken Experience bar with foam infusions display in Amsterdam.
Visitors enjoying a tour inside the Heineken brewery, Amsterdam.
Guests enjoying the Heineken Experience in Amsterdam with a vintage sign.
Guests at Heineken Experience in Amsterdam enjoying interactive exhibits and tasting area.
Guide welcoming visitors at Heineken Experience in Amsterdam.
Flexible duration
Audio guide
  • Dive into the high-energy story of Heineken with a live presentation and a multisensory walkthrough of the legendary 1867 original brewery.

  • Explore the interactive world of Heineken through a live English presentation, a 4D ride, and a self-guided tour with commentary in six different languages.

  • Discover the evolution of a global icon as you wander past historic brewing equipment, vintage advertisements, and the brewery’s original stables.

  • Conclude your brewery circuit in the social hub of the original building with two complimentary Heinekens or soft drinks included with your ticket.

  • Secure the ultimate Amsterdam day by upgrading to a 60-minute canal cruise or selecting rooftop access for 360-degree views of the city skyline with an extra Heineken.

More details

  • Dive into the high-energy story of Heineken with a live presentation and a multisensory walkthrough of the legendary 1867 original brewery.

  • Explore the interactive world of Heineken through a live English presentation, a 4D ride, and a self-guided tour with commentary in six different languages.

  • Discover the evolution of a global icon as you wander past historic brewing equipment, vintage advertisements, and the brewery’s original stables.

  • Conclude your brewery circuit in the social hub of the original building with two complimentary Heinekens or soft drinks included with your ticket.

  • Secure the ultimate Amsterdam day by upgrading to a 60-minute canal cruise or selecting rooftop access for 360-degree views of the city skyline with an extra Heineken.

from
€24.95
Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
Rooftop view from Heineken Experience in Amsterdam with cityscape and canal.
Guests interacting with a guide at the Heineken Experience in Amsterdam.
Tourists exploring interactive exhibits at Heineken Experience, Amsterdam.
Heineken Experience interior with Foam Infusions bar and green bottle display.
Guests with guide at brewing vat in Heineken Experience, Amsterdam.
Tourists smiling and pointing at Heineken Experience in Amsterdam.
Heineken Experience bar area with green lighting and "Cheers" sign in Amsterdam.
Heineken Experience building illuminated at night in Amsterdam.
Heineken Brewery building in Amsterdam with signage and clock.
Extended validity
Flexible duration
Audio guide
  • Discover Heineken’s early brewing, ride the silo elevator, and peek into the Moutzolder room where ingredients were carefully stored.

  • Enjoy three included Heinekens while wandering the brewery and rooftop, letting the crisp drinks make your visit feel relaxed, fun, and memorable.

  • Here you also get an English-led presentation that walks you through the story, paired with an audio guide in six major European languages for clarity.

  • Finish on the rooftop terrace, where open-air views of Amsterdam’s canals, rooftops, and skyline make the perfect photo backdrop.

More details

  • Discover Heineken’s early brewing, ride the silo elevator, and peek into the Moutzolder room where ingredients were carefully stored.

  • Enjoy three included Heinekens while wandering the brewery and rooftop, letting the crisp drinks make your visit feel relaxed, fun, and memorable.

  • Here you also get an English-led presentation that walks you through the story, paired with an audio guide in six major European languages for clarity.

  • Finish on the rooftop terrace, where open-air views of Amsterdam’s canals, rooftops, and skyline make the perfect photo backdrop.

from
€29.95
Heineken Experience building and Moco Museum artwork in Amsterdam.
Tourists with guide at Heineken Experience entrance in Amsterdam.
Copper brewing kettles inside the Heineken Experience in Amsterdam.
Moco Museum exterior in Amsterdam, showcasing Banksy and Dalí exhibits.
Tourists viewing colorful light installation at Moco Museum, Amsterdam, with Banksy artworks.
Heineken Experience interior with Foam Infusions bar and green bottle display.
Guests at Heineken Experience in Amsterdam enjoying interactive exhibits and tasting area.
Heineken Store interior with merchandise display and branded items.
Hand holding a small sculpture by Frankey at Moco Amsterdam's Planet Positive Disruption exhibit.
Colorful light installation with reflections at Moco Amsterdam.
Tourists taking a selfie at Moco Museum in Amsterdam, with a "Person of the Year" mirror exhibit.
1 hr
Audio guide
  • Save 23% on Amsterdam’s premier modern culture pairing by combining the city’s original historic brewery with its most popular boutique art museum.

  • Access the full collection of modern and contemporary art at Moco Museum Amsterdam, including digital immersive rooms and the outdoor sculpture garden.

  • Explore the 1867 brewery at the Heineken Experience via an interactive tour featuring a live English presentation, 4D exhibits, and two included Heinekens.

  • Pair these landmarks located just a 10-minute walk apart in the Museum District, making it easy to visit both in a single morning or afternoon.

  • Use your single digital booking to visit both sites on the same day or spread the experiences across separate dates to suit your pace.

More details

  • Save 23% on Amsterdam’s premier modern culture pairing by combining the city’s original historic brewery with its most popular boutique art museum.

  • Access the full collection of modern and contemporary art at Moco Museum Amsterdam, including digital immersive rooms and the outdoor sculpture garden.

  • Explore the 1867 brewery at the Heineken Experience via an interactive tour featuring a live English presentation, 4D exhibits, and two included Heinekens.

  • Pair these landmarks located just a 10-minute walk apart in the Museum District, making it easy to visit both in a single morning or afternoon.

  • Use your single digital booking to visit both sites on the same day or spread the experiences across separate dates to suit your pace.

from €48.90
€38.22

22% off

Heineken logo on rooftop with ivy-covered wall, Amsterdam experience.
Heineken rooftop with glass structure and seating area at sunset.
Heineken rooftop bar with green neon lights and bottle display in Amsterdam.
Heineken bar with green bottles and taps at rooftop experience in Amsterdam.
Heineken Rooftop Experience seating area with green benches and red tables.
Heineken rooftop bar with beer taps and green bottle decor.
Cheers with Heineken beers on a rooftop with city view.
Amsterdam cityscape view from Heineken rooftop experience.
Group toasting with beer glasses under a blue sky at Heineken rooftop experience.
Flexible duration
  • Secure exclusive Heineken Rooftop access with this ticket. Skip the full tour and head straight to Amsterdam's most iconic sky-high terrace.

  • Perfect for those short on time or seeking the city’s best vibe. This rare rooftop-only pass includes two perfectly chilled Heinekens to enjoy on high.

  • Beat the crowds with direct elevator access to the top. This is the only way to experience Amsterdam's premier rooftop bar without the full museum tour.

  • Expect a high-energy atmosphere with great music and premium service. Your ticket includes two drinks, letting you toast to the skyline views in style.

  • Take in 360-degree views of Amsterdam’s historic canals and skyline. It is the ultimate vantage point for photos and city gazing.

More details

  • Secure exclusive Heineken Rooftop access with this ticket. Skip the full tour and head straight to Amsterdam's most iconic sky-high terrace.

  • Perfect for those short on time or seeking the city’s best vibe. This rare rooftop-only pass includes two perfectly chilled Heinekens to enjoy on high.

  • Beat the crowds with direct elevator access to the top. This is the only way to experience Amsterdam's premier rooftop bar without the full museum tour.

  • Expect a high-energy atmosphere with great music and premium service. Your ticket includes two drinks, letting you toast to the skyline views in style.

  • Take in 360-degree views of Amsterdam’s historic canals and skyline. It is the ultimate vantage point for photos and city gazing.

from
€15
Madame Tussauds Amsterdam wax figure and Heineken Experience brewing demonstration.
Wax figure of Jennifer Aniston at Madame Tussauds Amsterdam with visitors at a bar.
Wax figure at Madame Tussauds Amsterdam with visitors posing.
Visitors enjoying a tour inside the Heineken brewery, Amsterdam.
Amsterdam canal cruise boat passing historic buildings near Rembrandt House Museum.
Visitors posing with wax figures at Madame Tussauds Amsterdam.
Visitors interacting with Davina Michelle wax figure at Madame Tussauds Amsterdam.
Makeup artist applying blush to wax figure at Madame Tussauds Amsterdam.
Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
Tourists with guide at Heineken Experience entrance in Amsterdam.
Tourists smiling and pointing at Heineken Experience in Amsterdam.
Anne Frank House exterior along Amsterdam canal with visitors and bicycles.
Amsterdam canal cruise boat passing historic buildings near Rembrandt House Museum.
Child looking through binoculars on Amsterdam canal cruise.
Flexible duration
Audio guide
  • Save 9% by pairing Amsterdam’s most famous wax museum with the city’s original historic brewery tour, located within a 20-minute walk of each other.

  • Enjoy reserved entry to the full Madame Tussauds Amsterdam; explore themed zones across music, film, and history at your own pace.

  • Access the 1867 brewery at the Heineken Experience, featuring a live English presentation, interactive industrial exhibits, and two included Heinekens.

  • Use your single digital booking to coordinate your visit times for the same day or spread the experiences across separate dates.

  • Enhance your trip by adding a 1-hour canal cruise with an additional included Heineken or soft drink to enjoy after your brewery visit.

More details

  • Save 9% by pairing Amsterdam’s most famous wax museum with the city’s original historic brewery tour, located within a 20-minute walk of each other.

  • Enjoy reserved entry to the full Madame Tussauds Amsterdam; explore themed zones across music, film, and history at your own pace.

  • Access the 1867 brewery at the Heineken Experience, featuring a live English presentation, interactive industrial exhibits, and two included Heinekens.

  • Use your single digital booking to coordinate your visit times for the same day or spread the experiences across separate dates.

  • Enhance your trip by adding a 1-hour canal cruise with an additional included Heineken or soft drink to enjoy after your brewery visit.

from €46.95
€42.72

9% off

Heineken brewery tour and Johan Cruijff ArenA field view in Amsterdam.
Tourists brewing beer at Heineken Experience in Amsterdam brewery.
Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
Visitors on Johan Cruijff ArenA Classic Tour wearing lanyards, near stadium seating.
Press room at Johan Cruijff ArenA with Ajax branding, part of the Classic Tour experience.
Guide welcoming visitors at Heineken Experience in Amsterdam.
Visitors enjoying a tour inside the Heineken brewery, Amsterdam.
Guests enjoying the Heineken Experience in Amsterdam with a vintage sign.
Visitor examining trophies at Johan Cruijff ArenA Classic Tour exhibit.
Visitors observing football player photos at Johan Cruijff ArenA tour.
Johan Cruijff ArenA interior with empty red seats and field, Amsterdam.
Flexible duration
Audio guide
  • Save 17% and experience Amsterdam’s modern icons by pairing the home of Ajax football with a self-paced journey through the city’s historic original brewery.

  • At the Johan Cruijff ArenA, explore the dressing rooms, player tunnel, and pitch-side dugouts on a self-guided stadium tour, including access to the Ajax Gallery of Fame.

  • Access the 1867 brewery at the Heineken Experience for an interactive circuit featuring a live English presentation, 4D exhibits, and two included Heinekens at the bar.

  • Use your single digital booking to visit both sites on the same day or spread the experiences across separate dates to suit your own pace.

More details

  • Save 17% and experience Amsterdam’s modern icons by pairing the home of Ajax football with a self-paced journey through the city’s historic original brewery.

  • At the Johan Cruijff ArenA, explore the dressing rooms, player tunnel, and pitch-side dugouts on a self-guided stadium tour, including access to the Ajax Gallery of Fame.

  • Access the 1867 brewery at the Heineken Experience for an interactive circuit featuring a live English presentation, 4D exhibits, and two included Heinekens at the bar.

  • Use your single digital booking to visit both sites on the same day or spread the experiences across separate dates to suit your own pace.

from €52.45
€43.53

17% off

Amsterdam tram on city street and people enjoying Heineken Experience beer pouring activity.
Amsterdam city buses at a stop, showcasing GVB public transport options.
Man using GVB multi-day ticket on Amsterdam tram.
Heineken Brewery building in Amsterdam with signage and clock.
Copper brewing kettles inside the Heineken Experience in Amsterdam.
Tram at Amsterdam Centraal Station platform with passengers boarding.
GVB ferry on Amsterdam canal near modern building.
Tram in Amsterdam near Royal Palace on Dam Square, part of GVB Public Transport Pass.
Guests with guide at brewing vat in Heineken Experience, Amsterdam.
Visitors enjoying a tour inside the Heineken brewery, Amsterdam.
Guests interacting with a guide at the Heineken Experience in Amsterdam.
Flexible duration
Audio guide
  • Save 10% and solve your city logistics by pairing unlimited GVB public transport with a self-paced journey through the original Heineken brewery.

  • With the Amsterdam GVB Pass, get unlimited travel on all city trams, buses, metros, and ferries; valid across the entire GVB network from the moment of first activation.

  • Access the 1867 brewery at the Heineken Experience for an interactive circuit featuring a live English presentation, multilingual audio guides, brewing heritage displays, and two included Heinekens.

  • Use your single digital booking to activate your transport pass at any time, while your brewery entry remains fixed to your selected date.

  • Choose a transport validity period ranging from 24 to 168 hours to match the exact length of your Amsterdam sightseeing itinerary.

More details

  • Save 10% and solve your city logistics by pairing unlimited GVB public transport with a self-paced journey through the original Heineken brewery.

  • With the Amsterdam GVB Pass, get unlimited travel on all city trams, buses, metros, and ferries; valid across the entire GVB network from the moment of first activation.

  • Access the 1867 brewery at the Heineken Experience for an interactive circuit featuring a live English presentation, multilingual audio guides, brewing heritage displays, and two included Heinekens.

  • Use your single digital booking to activate your transport pass at any time, while your brewery entry remains fixed to your selected date.

  • Choose a transport validity period ranging from 24 to 168 hours to match the exact length of your Amsterdam sightseeing itinerary.

from €34.95
€31.46

10% off

Heineken Experience tour guide pouring beer, Heineken brewery and canal cruise in Amsterdam.
Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
People pouring beer at Heineken brewery in Amsterdam.
Luxury open boat with drinks cruising Amsterdam canals near historic ship and museum.
Guests toasting with beer on the Heineken Flagship Canal Cruise in Amsterdam.
Guide welcoming visitors at Heineken Experience in Amsterdam.
Visitors enjoying a tour inside the Heineken brewery, Amsterdam.
Heineken Experience guest holding a beer glass in Amsterdam.
Guests enjoying drinks on the Heineken Flagship Canal Cruise in Amsterdam.
Guests toasting with Heineken bottles on Amsterdam canal cruise.
Guests toasting with beer on the Heineken Flagship Canal Cruise in Amsterdam.
1 hr
Audio guide
  • Pair Amsterdam’s original brewing heritage with a social circuit on the city’s only official Heineken-branded canal cruise.

  • Explore the 1867 brewery at the Heineken Experience via an interactive circuit featuring a live English presentation, audio guides, 4D exhibits, and two included Heinekens.

  • With the Heineken Flagship cruise, enjoy a 1-hour premium canal tour featuring live commentary from a local skipper and an additional chilled Heineken or soft drink served on board.

  • Use your single digital booking to coordinate your brewery visit and boat departure on the same day or spread them across your trip.

More details

  • Pair Amsterdam’s original brewing heritage with a social circuit on the city’s only official Heineken-branded canal cruise.

  • Explore the 1867 brewery at the Heineken Experience via an interactive circuit featuring a live English presentation, audio guides, 4D exhibits, and two included Heinekens.

  • With the Heineken Flagship cruise, enjoy a 1-hour premium canal tour featuring live commentary from a local skipper and an additional chilled Heineken or soft drink served on board.

  • Use your single digital booking to coordinate your brewery visit and boat departure on the same day or spread them across your trip.

from €50.90
€48.35

5% off

Heineken Brewery and Xtracold Icebar entrances in Amsterdam.
Tourists with guide at Heineken Experience entrance in Amsterdam.
Heineken Experience interior with Foam Infusions bar and green bottle display.
Group enjoying drinks at Icebar Amsterdam, wearing jackets and gloves, with ice wall backdrop.
Bar scene at Icebar Amsterdam with patrons enjoying drinks.
Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
Guests interacting with a guide at the Heineken Experience in Amsterdam.
Guests exploring brewing equipment at the Heineken Experience.
Patrons enjoying drinks at Icebar Amsterdam with vibrant lighting and nautical decor.
Ice sculptures of a pirate and polar bear at Xtracold Icebar experience.
Amsterdam Icebar sign in icy surroundings.
Flexible duration
Audio guide
  • Save 10% and bypass the city's longest bar queues by pairing Amsterdam’s historic original brewery with its famous sub-zero ice lounge.

  • Access the 1867 brewery at the Heineken Experience for a self-guided circuit featuring a live English presentation, interactive 4D exhibits, and two included Heinekens.

  • Enjoy skip-the-line entry to the -10°C ice lounge at Xtracold Icebar Amsterdam, including thermal clothing and three drinks served in glasses made entirely of ice.

  • Coordinate your social schedule with one mobile-ready ticket that manages brewery access and priority entry to the frozen art lounge.

  • Use your single digital booking to visit both attractions on the same day or spread the experiences across separate dates to suit your own pace.

More details

  • Save 10% and bypass the city's longest bar queues by pairing Amsterdam’s historic original brewery with its famous sub-zero ice lounge.

  • Access the 1867 brewery at the Heineken Experience for a self-guided circuit featuring a live English presentation, interactive 4D exhibits, and two included Heinekens.

  • Enjoy skip-the-line entry to the -10°C ice lounge at Xtracold Icebar Amsterdam, including thermal clothing and three drinks served in glasses made entirely of ice.

  • Coordinate your social schedule with one mobile-ready ticket that manages brewery access and priority entry to the frozen art lounge.

  • Use your single digital booking to visit both attractions on the same day or spread the experiences across separate dates to suit your own pace.

from €47.45
€42.94

10% off

Pro tips to help you make a pick

At the tasting session, adults receive two full glasses of Heineken lager. Take your time to enjoy the iconic beer and savor the experience.

Don't miss the chance to get a personalized bottle of Heineken. It's a unique and memorable keepsake from your visit.

The Heineken Experience is close to the Rijksmuseum and Van Gogh Museum. Plan your day to explore these attractions conveniently while in Amsterdam.

Before your visit, download the Heineken Experience app. It provides additional information and fun facts about the brewery in your preferred language, enhancing your experience.

Avoid the crowds by visiting early in the morning or on weekdays. The experience tends to get busy, especially in the afternoons and on weekends. Optimal timing ensures a more enjoyable visit.

About Heineken Experience

Uncover Heineken's rich brewing legacy at the Amsterdam Heineken Experience. Dive into the brand's 19th-century origins with an immersive tour of historic brewing rooms as you engage in hands-on brewing experiences, including virtual simulations. Explore modern facilities with a behind-the-scenes tour, showcasing cutting-edge technology with dynamic multimedia exhibits that bring Heineken's captivating story to life. Secure your tickets now for an informative and enjoyable visit!


AddressStadhouderskade 78, 1072 AE Amsterdam, Netherlands
Year opened1867
Founded byGerard Adriaan Heineken
Visitors per year1200000
Expected wait time - Standard0-30 mins (Peak), 0-30 mins (Off Peak)

Did you know?

The original brewing room still contains the massive copper boilers used in the 19th century, preserved perfectly to showcase the historical scale of production.

The Heineken "Star" on the bottle represents the four natural ingredients—water, malted barley, hops, and yeast—plus a fifth point representing the "unknown magic" of brewing.

The brewery functioned as the main production site for Heineken until 1988, when the company moved operations to a larger facility in Zoeterwoude to meet global demand.

Heineken, as a company, owns more than 170 beer brands worldwide, showcasing its influence in the global beer market.

The Heineken Experience is part of the European Route of Industrial Heritage, which presents 845 sites in 29 European countries.

Why visit Heineken Experience?

Rich brewing heritage

Discover Heineken's 19th-century origins, tracing the unique and captivating journey of one of the world's most renowned breweries.

Hands-On Brewing

Immerse yourself in the beer-making process, from traditional methods to virtual simulations, gaining a firsthand understanding of Heineken's craftsmanship.

Exclusive facility tour

Peek behind the scenes into Heineken's modern brewing facilities, exploring cutting-edge technology and innovation that shapes its production today.

Multimedia exploration

Engage with state-of-the-art displays, combining multimedia, sensory elements, and compelling storytelling for a dynamic and informative journey through Heineken's legacy.

Live tastings and activities

Enjoy a vibrant tasting session with freshly brewed Heineken beers, complemented by interactive activities that promise enjoyable memories, making your visit truly unforgettable.

Highlights

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What our guests say

Alperen D

Turkey
Solo
Last week
The entrance was very helpful, and I really enjoyed touring the museum. The paintings in the museum were truly impressive.

Combo: Rijksmuseum & Heineken Experience Tickets

Jeremy S

United Kingdom
Couple
Last week
We booked an early entry, so no queue and so we were able to move around to see what we wanted too before it go too busy. By 11.30 we headed to the cafe for coffee and applecake and by luck were allocated one of the best seats for two. Refreshed we sought out out a few more art gems from the 17th century Dutch painters. A totally uplifting experience.

Combo: Rijksmuseum & Heineken Experience Tickets

Mahyar T

Germany
Family
Last week
The visit to Madame Tussauds Amsterdam was truly a wonderful experience. Admission was straightforward and well-organized. The wax figures are very lifelike and intricately detailed. The interactive areas where you could take photos were particularly impressive. All in all, it was an unforgettable experience that I would highly recommend to anyone visiting Amsterdam.

Combo: Madame Tussauds Amsterdam + Heineken Experience Tickets

Thaís R

United States
Group
2 weeks ago

+6 more

If you're short on time but really want to visit both attractions, it's totally worth it! I loved it—the Heineken tour is wonderful, and you definitely get to drink; they give you a token at the start of the tour. And the boat tour—need I say more? It's an absolute must-see!

Combo: Madame Tussauds Amsterdam + Heineken Experience Tickets

Malfoy A

France
Couple
Last week
The reservation process was smooth, but the most important thing is that we want to give a big shout-out to the staff. A visit can sometimes feel long, but with them (and with someone who doesn't drink alcohol), we had a wonderful time! 10/10

Heineken Experience Tickets with 2 Drinks

Christiane G

France
Couple
Last week
A very interesting experience. The guide was friendly, but unfortunately not all of his explanations were translated into French. We didn't understand a thing.

Heineken Experience Tickets with 2 Drinks

Sophie T

Italy
Group
Last week
This is an experience you absolutely must try if you’re in Amsterdam during the blooming season. We started at This is Holland: it’s easy to find and very well organized. The staff at the desk also speak Italian, so all you have to do is show up with your voucher and you’ll receive your official ticket without any trouble. The buses run very frequently, one after another, making the whole process very smooth. The park is very large: I recommend starting the tour from the outer loop and then moving into the central paths to get the most out of your visit. As for the cruise, I suggest evaluating it on the spot to see if it’s really worth it. The tour takes you to see the blooming fields, but it’s essential to catch the right time of year. This year, due to the heat, the fields outside the park had already faded, so it wouldn’t have been worth doing.

Combo: Keukenhof + Heineken Experience Tickets with 2 Drinks

Igors C

Germany
Couple
2 weeks ago
Sehr gut!!! The number of tulip varieties is astounding; it's truly a kingdom of flowers! It's amazing how plants can create such pure and vibrant colors!

Combo: Keukenhof + Heineken Experience Tickets with 2 Drinks

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