Explore at your pace
Audio guide
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Save 10% and bypass the city's longest bar queues by pairing Amsterdam’s historic original brewery with its famous sub-zero ice lounge.
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Access the 1867 brewery at the Heineken Experience for a self-guided circuit featuring a live English presentation, interactive 4D exhibits, and two included Heinekens.
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Enjoy skip-the-line entry to the -10°C ice lounge at Xtracold Icebar Amsterdam, including thermal clothing and three drinks served in glasses made entirely of ice.
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Coordinate your social schedule with one mobile-ready ticket that manages brewery access and priority entry to the frozen art lounge.
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Use your single digital booking to visit both attractions on the same day or spread the experiences across separate dates to suit your own pace.
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Heineken Experience
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Entry to Heineken Experience
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Live presentation in English
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Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
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2 complimentary Heinekens
Xtracold Icebar Amsterdam
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Skip-the-line entry to Xtracold Icebar Amsterdam
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3 free beverages (alcoholic or non-alcoholic)
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Thermal coat and gloves
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Heineken Experience & Xtracold Icebar Amsterdam
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Food and additional drinks
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Transport between venues
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Personal expenses
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Gratuities
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These tickets can't be cancelled or rescheduled.
- 17,019 reviews
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Pair a high-energy journey through the heritage of a global brewing icon with priority access to a sub-zero lounge carved entirely from ice.
Getting started
Begin your experience at either venue by presenting your digital ticket for validation. At Xtracold Icebar, check-in includes a brief orientation and the collection of your thermal gear, while the Heineken Experience requires you to join your scheduled time slot for the guided introduction. Many travellers choose to visit these on separate days to fully enjoy the social atmosphere and included drinks at each location.
What to expect
Heineken Experience
Step into the original 1867 brewery for a guided introduction that transitions into a self-paced interactive circuit through the historic industrial brewhouse and modern tasting bars.
Features:
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Industrial brewhouse: Walk through the preserved brewing halls to see the massive copper tanks and original equipment used in the 19th century.
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Live English presentation: Listen to a brand ambassador share the narrative behind the Heineken family’s global expansion.
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Interactive 4D exhibits: Experience the brewing and bottling process firsthand through multimedia displays and motion-based sensory simulations.
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The Best 'Dam Bar: Conclude your circuit in the brewery’s social hub with two perfectly chilled Heinekens included with your entry.
Xtracold Icebar Amsterdam
Bypass the standard entry queue for priority access to a -10°C environment where the walls, furniture, and art are composed of 35 tons of hand-carved ice.
Features:
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Skip-the-line entry: Save up to 45 minutes by using priority access to bypass the general admission lines at the entrance.
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Ice-glass tasting: Enjoy three included drinks served in custom glasses made entirely of ice for a unique tactile experience.
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Thermal outfitting: Receive a heavy-duty thermal coat and gloves upon entry to remain comfortable in the sub-zero temperatures.
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Arctic exploration theme: Relax in a themed lounge inspired by the polar expeditions of Dutch explorer Willem Barentsz.
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What to bring
Heineken Experience + Xtracold Icebar Amsterdam
- Have your entry tickets and ID ready for a seamless experience.
What’s not allowed
Heineken Experience + Xtracold Icebar Amsterdam
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Safety is a priority, so this experience is restricted to guests under the age of 18 years.
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Due to venue restrictions, pets cannot tag along for this experience.
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Smoking is now allowed in this experience.
Heineken Experience
- Outside food & beverages are not allowed in this experience.
Xtracold Icebar Amsterdam
- Large bags and luggage are not allowed in this experience.
Accessibility
Heineken Experience + Xtracold Icebar Amsterdam
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This experience is wheelchair accessible.
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Your guide dogs are welcome at the venue.
Heineken Experience
- Visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Additional information
Heineken Experience
- Facilities: lockers, a cloakroom, and a restroom.
Xtracold Icebar Amsterdam
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Management may refuse entry if guests are intoxicated, underage, or unable to verify their age.
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Maximum stay inside the Icebar is 20 minutes.
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Last admission is 45 minutes before closing.
- Your voucher will be emailed to you shortly.
- Display the voucher on your mobile phone with a valid photo ID at the starting point.
- Please check your final voucher for the starting point details & specific instructions.
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