Explore at your pace
Audio guide
Select your option
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Save 10% and solve your city logistics by pairing unlimited GVB public transport with a self-paced journey through the original Heineken brewery.
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With the Amsterdam GVB Pass, get unlimited travel on all city trams, buses, metros, and ferries; valid across the entire GVB network from the moment of first activation.
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Access the 1867 brewery at the Heineken Experience for an interactive circuit featuring a live English presentation, multilingual audio guides, brewing heritage displays, and two included Heinekens.
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Use your single digital booking to activate your transport pass at any time, while your brewery entry remains fixed to your selected date.
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Choose a transport validity period ranging from 24 to 168 hours to match the exact length of your Amsterdam sightseeing itinerary.
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Amsterdam GVB Pass
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Validity: Pass valid for 24/48/72/96/120/144/168 hours (as per option selected)
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Access to:
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Unlimited travel on all GVB trams, GVB (night) buses, GVB metros, and GVB ferries
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Bus 369 from Sloterdijk to Schiphol Airport (every 15 mins)
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Heineken® Experience
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Entry to Heineken® Experience
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Live presentation in English
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Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
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2 complimentary Heinekens® or soft drinks
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Amsterdam GVB Pass
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Access to regional buses (Connexxion, EBS, and Syntus) or the train (NS/Dutch railway)
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Round-trip transfers from Amsterdam Schiphol Airport on the regional train (NS/Dutch railway)
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These tickets can't be cancelled or rescheduled.
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Solve your city logistics and experience Amsterdam’s brewing heritage with a single booking that pairs unlimited transport with the city’s original brewery tour.
Getting started
Upon arrival at the Heineken Experience, present your digital ticket for validation at your selected timeslot. For the GVB pass, your access is activated the moment you first "check in" on any vehicle, granting you unlimited travel for the chosen number of 24-hour periods. Many travellers use their GVB pass to reach the brewery via Metro 52 or Tram 24, both of which stop within a short walk of the entrance.
What to expect
Amsterdam GVB Pass
Use a single digital pass to access Amsterdam's entire municipal transit network, allowing for unlimited transfers across all blue-and-white GVB vehicles within the city limits.
Features:
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Unlimited network access: Ride any GVB-operated tram, bus, metro, or ferry throughout Amsterdam, including night buses.
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Tap-and-go entry: Board vehicles and enter metro stations by simply scanning your mobile pass at the card readers.
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Extended reach: Travel beyond the city centre to surrounding areas like Amstelveen, Diemen, and Weesp without purchasing additional tickets.
Seamless activation
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Download the GVB app.
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This digital pass lets you tap and ride any public transport in Amsterdam. Simply add it to your GVB app or Apple Wallet on your mobile phone for a convenient, digital travel companion.
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You can change between public transport lines as many times as you want.
Validity:
- Your pass is activated at the timeslot chosen on the check-out page and is valid for the number of 24-hour periods chosen. For example, if you select a 48-hour pass and take any public transport at 3pm on a Monday afternoon, your pass is valid till Wednesday 3pm.
Heineken Experience
Step into the original 1867 brewery for an interactive circuit that moves from the historic industrial brewhouse to modern 4D exhibits and tasting bars.
Features:
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Historic brewhouse: Walk through the preserved brewing halls to view the original massive copper tanks and 19th-century equipment.
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Live English presentation: Listen to a brand ambassador share the narrative of the Heineken family’s rise to global fame.
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Interactive 4D exhibits: Experience the brewing process firsthand through multimedia displays and motion-based sensory simulations.
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The Best 'Dam Bar: Conclude your self-guided walk with two perfectly chilled Heinekens included in your entry.
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What to bring
Heineken® Experience
- Have your entry tickets and ID ready for a seamless experience.
What’s not allowed
Heineken® Experience
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Safety is a priority, so this experience is restricted for guests under the age of 18 years.
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Outside food & beverages and smoking are not permitted on this experience.
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Due to venue restrictions, pets cannot tag along for this experience.
Accessibility
Amsterdam GVB Pass
- This experience is wheelchair and pram/stroller accessible.
Heineken® Experience
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This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken® Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
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Your guide dogs are welcome at the venue.
Additional information
Amsterdam GVB Pass
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Children up to 4 years old travel for free on public transport.
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For questions about bookings, visit the Help Centre.
Heineken® Experience
- Facilities: lockers, cloakroom, and restroom.
- Your voucher will be emailed to you shortly.
- Display the voucher on your mobile phone with a valid photo ID at the starting point.
- Please check your final voucher for the starting point details & specific instructions.
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