London, United Kingdom

London for first-timers

Welcome to London! Dive into the city's vibrant culture and explore must-see attractions. Our expertly curated tours will ensure you make the most of your inaugural visit.

Couple examining a map in a city setting, ideal for first-time visitors.

Top things to do

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London Theatre Tickets

from £11.25

London Eye

from £29

Harry Potter Warner Bros. Studio Tour

from £72.96

Tower of London

from £35.80

Buckingham Palace

from £14

London To Stonehenge Tours

from £56.05

Madame Tussauds London

from £29

The Shard

from £28.51

London To Canterbury Tours

from £119

London To Paris Tours

from £250

Top experiences in London

Free cancellation

City Cards

London Explorer Pass by Go City: Choose 2 to 7 Attractions

4.3(1,245)

from

£54

Free cancellation

Red double-decker bus near the London Eye on the Thames River cruise tour.

Hop-on Hop-off Tours London

City Sightseeing: London Hop-on Hop-off Bus Tour with Optional Thames River Cruise

4(381)

from

£42

Free cancellation

Afternoon tea setup with sandwiches and pastries on Brigit’s Bakery bus tour.

Coffee & Tea

Brigit’s Bakery: Classic Afternoon Tea Bus Tour

3.6(18)

from

£70

Free cancellation

Windsor Castle exterior with lush green lawns and a pathway leading to the entrance.

Day Trips

From London: Windsor Castle Half-Day Tour

4.5(6,106)

from

£57

Afternoon tea on a Thames River cruise with people enjoying drinks and views of London.

Lunch Cruises

Thames River Afternoon Cruise with British Tea & Scones

4.5(1,335)

from

£55

Free cancellation

Visitors at the O2 Arena's snow globe experience, London, with illuminated walkway.

Landmarks

Up at the O2 Snow Globe Experience

4.5(3,349)

from

£37

Guests enjoying tea and scones on Thames River Cruise with city view.

Lunch Cruises

Thames River Lunch Cruise with 2-Course Meal, Coffee & Tea

4.5(1,150)

from

£41

Houses of Parliament and Big Ben by the River Thames in London, UK.

Guided Tours

Houses of Parliament Tickets & Tours

NEW

from

£36

Free cancellation

Eurail train traveling through scenic countryside

Train Passes

Eurail Global Continuous Pass: Choose 15 Days to 3 Months

4.4(338)

from

£418.50

Selling out fast

Visitors at Harry Potter Studios with Buckbeak model, London film location tour.

Guided Tours

From London: Harry Potter™ Warner Bros. Studio Tour with Hotel Transfers

4.5(62)

from

£155

Free cancellation

Canterbury Cathedral exterior with Gothic architecture details.

Day Trips

Full-Day tour of Leeds Castle, Canterbury Cathedral & White Cliffs of Dover

4.6(922)

£119

Free cancellation

Tourists walking towards Buckingham Palace on Westminster tour, London.

Guided Tours

Guided Walking Tour of Westminster & Entry to Churchill's War Rooms

NEW

from

£67

Plays

Wendy & Peter Pan

NEW

from

£31.25

Free cancellation

Tour group at Wembley Stadium, London, with guide explaining features.

Guided Tours

Wembley Stadium Guided Tour

4.5(1,546)

£25

Free cancellation

Bus on route from Oxford to London Heathrow Airport.

Airport Transfers

Bus Transfers: London Heathrow Airport to/from Oxford by The Airline

4.3(18)

£25

Free cancellation

Guests enjoying champagne at Madame Tussauds London Champagne Bar.

Museums

Madame Tussauds Champagne Experience

4.8(12)

from

£49

Free cancellation

Westminster Abbey exterior with tourists, London.

Walking Tours

Guided Tour of Westminster with Westminster Abbey Entry and Changing of the Guard

NEW

from

£68

Free cancellation

The O2 Arena in London with surrounding buildings and cranes reflected in the Thames River.

City Cards

Turbopass London City Pass: Access to 20+ Attractions

NEW

from

£113.64

Yellow double-decker bus in front of London's National Gallery at night.

See London by Night

4.4(45)

£29

Free cancellation

Golden Tours bus in front of the Tower of London on a sightseeing tour.

City Cards

Golden Pass London: Choose from 10+ Attractions

NEW

from

£69

Free cancellation

Person holding a wand in front of St Pancras station, London, on Harry Potter tour.

Walking Tours

3-Hour Walking Tour of Harry Potter™ Film Locations from Westminster Station

4(35)

£30

Free cancellation

Crown Jewels display in London with crowns and scepters on red cushions.

Guided Tours

St. Paul's Cathedral & Tower of London Guided Tour with Thames River Cruise

4.1(464)

£115

Free cancellation

Westminster Abbey facade with twin towers in London.

Guided Tours

Guided Bus Tour of Royal London & Westminster Abbey Visit with Afternoon Tea

NEW

£129

Selling out fast

Train traveling through countryside en route to Paris for Eiffel Tower lunch.

Day Trips

From London: Luxury Escorted Paris Day Trip with Lunch on the Eiffel Tower

NEW

from

£318.75

Millions love heading out with us

Sarah

Austria

Oct 2025

5/5

‌

With the fast-track ticket we were in the London Eye within 5 minutes, even though it was very busy. Buying and receiving the tickets was very straightforward. I can only recommend it.

London Eye Fast-Track Tickets

Jasmin

Oct 2025

4/5

‌

The view was great, there were lots of information boards and I thought it was great that you could download an audio guide to your cell phone for free. The glass floors are a highlight, it's really worthwhile.

Tower Bridge and Engine Room Entry Tickets

Michelle

Australia

Oct 2025

5/5

‌

+2 more

We had a fabulous time. The weather was kind to us and the views were superb. It was easy to hop on an hop and off again. Highly recommended.

London Eye Admission Tickets

Alexander

Germany

Oct 2025

4/5

‌

+2 more

The wax figures are extraordinary and very nicely arranged. We really enjoyed our visit. The staff was very kind and always took the time to answer questions.

Madame Tussauds Fast-Track Tickets

Thomas

United Kingdom

Oct 2025

5/5

‌

Friendly, comfortable and highly entertaining. Crew provided informative information about the local landmarks with confidence and humour.

Thames Sightseeing Cruise with Flexible Time and Departure Pier

Emma

Australia

Oct 2025

5/5

‌

+1 more

Can highly recommend doing the return journey later in the afternoon; the early evening sun as it tips towards sunset makes for some amazing views of the city from the Thames. Our skipper was phenomenal too, and made for a very entertaining commentator.

Thames Sightseeing Cruise from Westminster to Greenwich

Sue

Oct 2025

5/5

‌

Took my 16 year old granddaughter for her birthday, went to the champagne bar and thoroughly enjoyed it. Fast track means not having to queue and saved so much time, would recommend. Very impressed with the exhibits which were really detailed and shows a lot of effort has been made during making them.

Madame Tussauds Champagne Experience

Dale

United States

Oct 2025

5/5

‌

Having the pass made it so convenient, bypassed a few long lines!! Highly recommend anyone coming to the UK, loved Kensington Palace, Westminster Abby, Tower of London, Tower Bridge!!

The London Pass® by Go City: Choose 1 to 10 Days