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Twist Museum

Step into a world of perception-based experiences at Twist Museum in London, where every room challenges how you see reality. Get access to 80+ interactive illusion zones, from mind-bending optical effects to hands-on installations designed for photos, play, and discovery unlike anything else.
4.7/5
6,988 travellers from around the world love this
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Guest in a rabbit costume at Twist Museum London, surrounded by mirrored reflections.
Guests enjoying mirror reflections at the Twist Museum in London.
Guests interacting in a blue optical illusion room at the Twist Museum, London.
Guests interacting with giant sneaker art at Twist Museum in London.
Guests exploring colorful mirrored exhibits at the Twist Museum in London.
Guests interacting with a rabbit character at the Twist Museum in London.
Guests interacting with colorful umbrella display at Twist Museum, London.
Children enjoying colorful archway at Twist Museum, London.
Guests viewing neon light display at Twist Museum, London.
Visitors exploring colorful geometric hallway at Twist Museum, London.
Person in rabbit costume with umbrella at Twist Museum, London, surrounded by colorful umbrellas.
Guests exploring colorful arches at the Twist Museum in London.
Guests interacting with optical illusions at the Twist Museum in London.
Guests interacting with digital displays at the Twist Museum in London.
Guests interacting with optical illusions at the Twist Museum in London.
Guests interacting with digital displays at the Twist Museum in London.
Guests interacting with mirrors at the Twist Museum in London.
Guests exploring optical illusion room at Twist Museum, London.
Free cancellation
Book now, pay later
Explore at your pace
  • Step into a world of interactive art where you become part of every installation, turning a museum visit into an experience you shape yourself at Twist Museum.

  • Explore over 80 immersive illusions designed to challenge perception and reveal how reality shifts depending on the way you see it.

  • Walk through interactive environments, experience mind-bending visual effects, and capture perspective-distorting photos unlike anywhere else in London.

  • Complete your visit by creating a personalised 3D hologram image, giving you a unique keepsake to remember the experience.

  • Did you know? “TWIST” stands for “The Way I See Things,” reflecting the museum’s central idea that everyone experiences and interprets the world differently.

More details

  • Step into a world of interactive art where you become part of every installation, turning a museum visit into an experience you shape yourself at Twist Museum.

  • Explore over 80 immersive illusions designed to challenge perception and reveal how reality shifts depending on the way you see it.

  • Walk through interactive environments, experience mind-bending visual effects, and capture perspective-distorting photos unlike anywhere else in London.

  • Complete your visit by creating a personalised 3D hologram image, giving you a unique keepsake to remember the experience.

  • Did you know? “TWIST” stands for “The Way I See Things,” reflecting the museum’s central idea that everyone experiences and interprets the world differently.

from
£29.50
Guests exploring immersive art installations at the Twist Museum in London.
Guests viewing Van Gogh's 'Starry Night' at Frameless London exhibit.
Visitors exploring immersive art installation at Frameless London.
Guests interacting with giant sneaker art at Twist Museum in London.
Guests interacting in a blue optical illusion room at the Twist Museum, London.
Visitors viewing immersive stormy sea art at Frameless London exhibit.
Visitors viewing Vesuvius eruption at Frameless Immersive experience.
Visitors viewing immersive ocean art installation at Frameless London.
Guests enjoying mirror reflections at the Twist Museum in London.
Guest in a rabbit costume at Twist Museum London, surrounded by mirrored reflections.
Guests interacting with digital displays at the Twist Museum in London.
Explore at your pace
  • Get the best out of two hands-on art experiences in one ticket—walk through galleries at Frameless, then explore illusions at Twist Museum.

  • Step into Frameless London with access to four galleries plus seasonal events when available.

  • Explore Beyond Reality for dreamlike visuals, Colour in Motion for Van Gogh motion art, The World Around Us for urban scenes, and Art of Abstraction where colour and form dominate.

  • For a different experience, step into Twist Museum with access to 80+ illusion rooms and exhibits you can touch, feel, and explore in one setting.

  • Walk through mind-bending visual effects, capture perspective-distorting photos, and end your visit with a personalised 3D hologram image to take home as a keepsake.

More details

  • Get the best out of two hands-on art experiences in one ticket—walk through galleries at Frameless, then explore illusions at Twist Museum.

  • Step into Frameless London with access to four galleries plus seasonal events when available.

  • Explore Beyond Reality for dreamlike visuals, Colour in Motion for Van Gogh motion art, The World Around Us for urban scenes, and Art of Abstraction where colour and form dominate.

  • For a different experience, step into Twist Museum with access to 80+ illusion rooms and exhibits you can touch, feel, and explore in one setting.

  • Walk through mind-bending visual effects, capture perspective-distorting photos, and end your visit with a personalised 3D hologram image to take home as a keepsake.

from £59.01
£57.24

3% off

Guests exploring interactive exhibits at the Twist Museum in London.
Guests enjoying mirror reflections at the Twist Museum in London.
Guests interacting in a blue optical illusion room at the Twist Museum, London.
Visitors posing with a wax figure at Madame Tussauds, part of the Harry Potter™ Warner Bros. Studio Tour combo.
Wax figures of British royals in regal attire at Madame Tussauds London.
Guests exploring colorful mirrored exhibits at the Twist Museum in London.
Guests interacting with giant sneaker art at Twist Museum in London.
Guest in a rabbit costume at Twist Museum London, surrounded by mirrored reflections.
Visitors interacting with Ed Sheeran wax figure at Madame Tussauds London.
Beyonce wax figure with visitors at Madame Tussauds London.
Wax figure of a celebrity at Madame Tussauds London with three visitors posing.
Free cancellation
Explore at your pace
  • Get better value on two interactive London attractions in one booking: Madame Tussauds London and Twist Museum.

  • Step into Twist Museum and enjoy access to 80+ exhibits and illusion rooms, plus the chance to create a personalised 3D hologram image.

  • Touch, feel, and interact as you move through immersive environments, experience mind-bending visual effects, and capture perspective-distorting photos unique to London.

  • For a one-of-a-kind experience, head into Madame Tussauds London and come face-to-face with 150+ celebrities in lifelike wax form.

  • Snap photos with famous personalities, ride the Spirit of London in a classic black cab, and experience the Marvel Universe 4D cinema.

More details

  • Get better value on two interactive London attractions in one booking: Madame Tussauds London and Twist Museum.

  • Step into Twist Museum and enjoy access to 80+ exhibits and illusion rooms, plus the chance to create a personalised 3D hologram image.

  • Touch, feel, and interact as you move through immersive environments, experience mind-bending visual effects, and capture perspective-distorting photos unique to London.

  • For a one-of-a-kind experience, head into Madame Tussauds London and come face-to-face with 150+ celebrities in lifelike wax form.

  • Snap photos with famous personalities, ride the Spirit of London in a classic black cab, and experience the Marvel Universe 4D cinema.

from £53.13
£51.54

3% off

Pro tips to help you make a pick

Plan your visit early in the day or later in the afternoon to enjoy a slightly quieter experience, as Twist Museum can get busy during peak midday hours, especially on weekends and school holidays.

The experience is fully self-paced, so spending extra time in interactive zones enhances enjoyment.Allow extra time for photo stops, as many illusion rooms are designed for interactive photography with marked positions that help you get the best visual effects and perspective shots.

Photography works best when following marked floor positions inside installations.Move at a steady pace through the experience, but don’t rush—some installations reveal different effects depending on how long you engage with them or how you change your viewing angle.

Weekdays are generally quieter than weekends, especially in the morning.Be ready for low-light environments in certain rooms, as lighting is intentionally controlled to enhance optical illusions and create more immersive visual effects.

Allow extra time during peak holiday periods as entry slots can get busy.Keep your group together in busier sections, as the immersive layouts and narrow illusion spaces can make it easy to get separated during peak visiting hours.

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About Twist Museum

Explore Twist Museum, a standout immersive attraction in central London featuring 80+ illusion-based installations. Each space blends art, science, and perception in unexpected ways, creating a constantly changing environment designed for exploration and interaction.


Address248 Oxford St, London W1C 1DH, UK
Also known asTwist Museum
Year opened2022
Visitors per year250000
Expected wait time - Standard30-60 mins (Peak), 0-30 mins (Off Peak)

Did you know?

Twist Museum opened in 2022 as part of a new wave of interactive illusion-based museums focused on perception and sensory science.

It is located directly on Oxford Street near Oxford Circus, one of London’s busiest retail and tourism corridors.

The museum features a one-way flow system that guides visitors through curated illusion zones in a structured sequence.

Many installations include marked photo points indicating optimal positions for capturing optical effects.

Lighting conditions in certain rooms are intentionally controlled or low to enhance illusion intensity and sensory impact.

Why visit Twist Museum?

Immersive illusion environments

Walk through rooms where perspective shifts completely—floors tilt, walls distort, and spaces transform, creating surreal, photo-ready moments that challenge perception in unexpected ways.

Hands-on interactive experiences

Many installations respond to touch and movement, allowing visitors to actively manipulate illusions rather than simply observe them, making the experience highly engaging.

Strong visual storytelling

Each room is designed to play with light, colour, and geometry, producing striking visual effects ideal for photography and social sharing.

Light educational layer

Exhibits subtly introduce ideas from psychology and visual science, explaining how perception can be influenced by the brain.

Fun for all ages

The museum balances entertainment and curiosity, making it suitable for families, groups, and solo exploration alike. 

Plan your visit

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What our guests say

Eni B

Group
May 2026
I really enjoyed it; the figures are so well made—I'd say they look like real people. It's uncanny how good they are. I'm glad I walked the red carpet; I felt like a star. My friends and I are thrilled. I love the Beatles and Freddy, as well as the members of the royal family. The ride delighted me, taking me back to old London. It's enchanting, wonderful.

Combo: Twist Museum and Madame Tussauds London Advanced Entry Experience

Yolanda V

Family
May 2026

+6 more

The figures were very lifelike; we loved the taxi ride through the interior, the area featuring England's most notorious murderers. Awesome!!!

Combo: Twist Museum and Madame Tussauds London Advanced Entry Experience

Glasmaine R

United Kingdom
Family
Apr 2026
Masterpiece unfolded from entry to exit. Entire family loved the entire experience from baby 10 months to mom at 73 years old. Simply Magical, captivating and meditative.

Combo: Frameless London Immersive Art Experience & Twist Museum Entry Ticket

Tiffany C

Family
Apr 2026
Venue wasn't crowded, great for the kids and little ones to move around unimpeded to fully enjoy the activity. Staff were friendly and efficient too. Everything was stunning . Perfect for all ages.

Combo: Frameless London Immersive Art Experience & Twist Museum Entry Ticket

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