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Experience the best of Twist Museum London

Step into a world of perception-based experiences at Twist Museum in London, where every room challenges how you see reality. Get access to 80+ interactive illusion zones, from mind-bending optical effects to hands-on installations designed for photos, play, and discovery unlike anything else.
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Slide 1 of 19, Guest in a rabbit costume at Twist Museum London, surrounded by mirrored reflections.
Guest in a rabbit costume at Twist Museum London, surrounded by mirrored reflections.
Explore at your pace
  • Step into a world of interactive art where you become part of every installation, turning a museum visit into an experience you shape yourself at Twist Museum.

  • Explore over 80 immersive illusions designed to challenge perception and reveal how reality shifts depending on the way you see it.

  • Walk through interactive environments, experience mind-bending visual effects, and capture perspective-distorting photos unlike anywhere else in London.

  • Complete your visit by creating a personalised 3D hologram image, giving you a unique keepsake to remember the experience.

  • Did you know? “TWIST” stands for “The Way I See Things,” reflecting the museum’s central idea that everyone experiences and interprets the world differently.

More details
  • Step into a world of interactive art where you become part of every installation, turning a museum visit into an experience you shape yourself at Twist Museum.

  • Explore over 80 immersive illusions designed to challenge perception and reveal how reality shifts depending on the way you see it.

  • Walk through interactive environments, experience mind-bending visual effects, and capture perspective-distorting photos unlike anywhere else in London.

  • Complete your visit by creating a personalised 3D hologram image, giving you a unique keepsake to remember the experience.

  • Did you know? “TWIST” stands for “The Way I See Things,” reflecting the museum’s central idea that everyone experiences and interprets the world differently.

from
£29.50
Slide 1 of 11, Guests exploring immersive art installations at the Twist Museum in London.
Guests exploring immersive art installations at the Twist Museum in London.
Explore at your pace
  • Get the best out of two hands-on art experiences in one ticket—walk through galleries at Frameless, then explore illusions at Twist Museum.

  • Step into Frameless London with access to four galleries plus seasonal events when available.

  • Explore Beyond Reality for dreamlike visuals, Colour in Motion for Van Gogh motion art, The World Around Us for urban scenes, and Art of Abstraction where colour and form dominate.

  • For a different experience, step into Twist Museum with access to 80+ illusion rooms and exhibits you can touch, feel, and explore in one setting.

  • Walk through mind-bending visual effects, capture perspective-distorting photos, and end your visit with a personalised 3D hologram image to take home as a keepsake.

More details
  • Get the best out of two hands-on art experiences in one ticket—walk through galleries at Frameless, then explore illusions at Twist Museum.

  • Step into Frameless London with access to four galleries plus seasonal events when available.

  • Explore Beyond Reality for dreamlike visuals, Colour in Motion for Van Gogh motion art, The World Around Us for urban scenes, and Art of Abstraction where colour and form dominate.

  • For a different experience, step into Twist Museum with access to 80+ illusion rooms and exhibits you can touch, feel, and explore in one setting.

  • Walk through mind-bending visual effects, capture perspective-distorting photos, and end your visit with a personalised 3D hologram image to take home as a keepsake.

from Original price£59.01
£57.24

3% off

Slide 1 of 11, Guests exploring interactive exhibits at the Twist Museum in London.
Guests exploring interactive exhibits at the Twist Museum in London.
Explore at your pace
  • Get better value on two interactive London attractions in one booking: Madame Tussauds London and Twist Museum.

  • Step into Twist Museum and enjoy access to 80+ exhibits and illusion rooms, plus the chance to create a personalised 3D hologram image.

  • Touch, feel, and interact as you move through immersive environments, experience mind-bending visual effects, and capture perspective-distorting photos unique to London.

  • For a one-of-a-kind experience, head into Madame Tussauds London and come face-to-face with 150+ celebrities in lifelike wax form.

  • Snap photos with famous personalities, ride the Spirit of London in a classic black cab, and experience the Marvel Universe 4D cinema.

More details
  • Get better value on two interactive London attractions in one booking: Madame Tussauds London and Twist Museum.

  • Step into Twist Museum and enjoy access to 80+ exhibits and illusion rooms, plus the chance to create a personalised 3D hologram image.

  • Touch, feel, and interact as you move through immersive environments, experience mind-bending visual effects, and capture perspective-distorting photos unique to London.

  • For a one-of-a-kind experience, head into Madame Tussauds London and come face-to-face with 150+ celebrities in lifelike wax form.

  • Snap photos with famous personalities, ride the Spirit of London in a classic black cab, and experience the Marvel Universe 4D cinema.

from Original price£53.13
£51.54

3% off

Pro tips to help you make a pick

Plan your visit early in the day or later in the afternoon to enjoy a slightly quieter experience, as Twist Museum can get busy during peak midday hours, especially on weekends and school holidays.

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About Twist Museum

Explore Twist Museum, a standout immersive attraction in central London featuring 80+ illusion-based installations. Each space blends art, science, and perception in unexpected ways, creating a constantly changing environment designed for exploration and interaction.


Address248 Oxford St, London W1C 1DH, UK
Also known asTwist Museum
Year opened2022
Visitors per year250000
Expected wait time - Standard30-60 mins (Peak), 0-30 mins (Off Peak)

Did you know?

Twist Museum opened in 2022 as part of a new wave of interactive illusion-based museums focused on perception and sensory science.

Why visit Twist Museum?

Immersive illusion environments

Walk through rooms where perspective shifts completely—floors tilt, walls distort, and spaces transform, creating surreal, photo-ready moments that challenge perception in unexpected ways.

Plan your visit

Main Entrance (Oxford Street Entrance)

The museum is accessed directly from Oxford Street, with a clearly marked street-level entrance near Oxford Circus. This entrance serves all visitors, including individuals, families, and groups, with no separate gate allocation required. The entry is fully step-free, making it accessible for wheelchair users and those with limited mobility. As the experience is self-guided and continuous, entry is managed in timed intervals to help control flow and reduce crowding at peak hours.

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What our guests say

Corrie P

Netherlands
Couple
2 weeks ago
Madame Tussauds was a blast. Thanks to the tickets we bought through Headout, we got in quickly and were greeted very warmly. The extremely friendly and helpful staff made it a really fun experience.

Combo: Twist Museum and Madame Tussauds London Advanced Entry Experience

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