The Messi Experience Dubai

Getting started: Get ready to step into the world of Lionel Messi. Each ticket is valid for a 75-minute session, giving you full access to all immersive zones, football challenges, and interactive experiences. Arrive a few minutes early to make the most of your time.

Arrival: The Messi Experience is located at Dubai Festival City Mall. Upon arrival, present your ticket at the entrance and the staff will guide you. You’re free to enter anytime within your chosen time window.

What to expect: Explore nine immersive zones that follow Messi’s journey from Rosario to global icon. Experience AR, holograms, and projection mapping, take a digital AI/VR selfie, test your skills in football challenges, and visit the merch store and F&B area for exclusive collectibles and refreshments.

Features

• Immersive zones: Nine themed, technology-enhanced zones showcasing Messi’s journey from childhood to global triumphs.

• Football challenges: Interactive stations including Quizzball, precision-based shots, and Tiki-Taka passing drills.

• Messi selfie station: An AI/VR-powered setup for creating lifelike digital photos with Messi.

• Visual effects: Augmented reality, projection mapping, and holograms depicting career highlights and iconic goals.

• Personal spaces: A detailed recreation of Messi’s childhood bedroom and a World Cup victory simulation.

• Multi-sensory space: 2,500 sqm of storytelling with sound, visuals, and installations across a 75–90-minute journey.

• Visitor amenities: On-site dining, merchandise store, and accessible facilities with complimentary entry for children under 3 and People of Determination.

As your 75-minute journey ends, pick up a souvenir from the merch store, download your AI/VR selfie, and unwind at the F&B area or revisit your favorite zones.