Processing your payment

Headout logo. Link to home.
Help
#5 out of 62 in Amsterdam

Amsterdam Heineken Experience Tickets

Discover Heineken's world at its original brewery in Amsterdam. Save time with skip-the-line exhibits and engage with interactive exhibits.

4.6/5

26.9K+ travellers love this

See what they have to say

Visitor's guide

Must-see highlights & key info

Amsterdam Heineken Experience Tickets
Copper brewing kettles inside the Heineken Experience in Amsterdam.
Heineken Brewery building in Amsterdam with signage and clock.
Heineken Experience bar with foam infusions display in Amsterdam.
Visitors enjoying a tour inside the Heineken brewery, Amsterdam.
Guests enjoying the Heineken Experience in Amsterdam with a vintage sign.
Guests at Heineken Experience in Amsterdam enjoying interactive exhibits and tasting area.
Guide welcoming visitors at Heineken Experience in Amsterdam.
Flexible duration
Audio guide
  • Get the full Heineken story with a live English presentation, a multilingual audio guide, and a walkthrough of the original brewery.

  • Sip two included Heinekens or soft drinks during your visit, adding a refreshing pause that perfectly complements your brewery adventure.

  • Tour Heineken’s historic brewery, admire giant copper tanks, test your pouring skills, and even see the nitty-gritty of the brewing process.

  • Upgrade to get fast-track entry to Heineken and a 75 minute canal cruise with a 19 language audio guide, or enjoy rooftop views with three drinks.

More details

  • Get the full Heineken story with a live English presentation, a multilingual audio guide, and a walkthrough of the original brewery.

  • Sip two included Heinekens or soft drinks during your visit, adding a refreshing pause that perfectly complements your brewery adventure.

  • Tour Heineken’s historic brewery, admire giant copper tanks, test your pouring skills, and even see the nitty-gritty of the brewing process.

  • Upgrade to get fast-track entry to Heineken and a 75 minute canal cruise with a 19 language audio guide, or enjoy rooftop views with three drinks.

from
€24.95
Heineken Experience guide with visitor and Amsterdam canal cruise boat.
Visitors enjoying a tour inside the Heineken brewery, Amsterdam.
Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
Amsterdam canal cruise boat passing historic buildings near Rembrandt House Museum.
Anne Frank House exterior along Amsterdam canal with visitors and bicycles.
Tourists with guide at Heineken Experience entrance in Amsterdam.
Tourists brewing beer at Heineken Experience in Amsterdam brewery.
Tourists smiling and pointing at Heineken Experience in Amsterdam.
Amsterdam canal cruise boat passing historic buildings near Rembrandt House Museum.
Child looking through binoculars on Amsterdam canal cruise.
Couple taking a selfie on the Happy Valentine Evening Cruise with city skyline in the background.
2 hr 15 min
Audio guide
  • Get the best of Amsterdam with a 1.5-hour audio-guided Heineken brewery tour and 75-min canal cruise, all while saving 22% on this exciting combo experience!

  • Jump straight into Heineken’s live English demo, then explore the brewing halls with a multilingual audio guide available in 6 languages.

  • Glide in a closed, heated glass-roof boat, past the Museum Quarter and NEMO, and along the Amstel on a scenic 75-min cruise with a multilingual audio guide.

  • Upgrade to add a snack box to your cruise and munch on sweet and savoury goodies while drifting past Amsterdam’s best sights.

More details

  • Get the best of Amsterdam with a 1.5-hour audio-guided Heineken brewery tour and 75-min canal cruise, all while saving 22% on this exciting combo experience!

  • Jump straight into Heineken’s live English demo, then explore the brewing halls with a multilingual audio guide available in 6 languages.

  • Glide in a closed, heated glass-roof boat, past the Museum Quarter and NEMO, and along the Amstel on a scenic 75-min cruise with a multilingual audio guide.

  • Upgrade to add a snack box to your cruise and munch on sweet and savoury goodies while drifting past Amsterdam’s best sights.

from
€40
Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
Rooftop view from Heineken Experience in Amsterdam with cityscape and canal.
Guests interacting with a guide at the Heineken Experience in Amsterdam.
Tourists exploring interactive exhibits at Heineken Experience, Amsterdam.
Heineken Experience interior with Foam Infusions bar and green bottle display.
Guests with guide at brewing vat in Heineken Experience, Amsterdam.
Tourists smiling and pointing at Heineken Experience in Amsterdam.
Heineken Experience bar area with green lighting and "Cheers" sign in Amsterdam.
Heineken Experience building illuminated at night in Amsterdam.
Heineken Brewery building in Amsterdam with signage and clock.
Extended validity
Flexible duration
Audio guide
  • Discover Heineken’s early brewing, ride the silo elevator, and peek into the Moutzolder room where ingredients were carefully stored.

  • Enjoy three included Heinekens while wandering the brewery and rooftop, letting the crisp drinks make your visit feel relaxed, fun, and memorable.

  • Here you also get an English-led presentation that walks you through the story, paired with an audio guide in six major European languages for clarity.

  • Finish on the rooftop terrace, where open-air views of Amsterdam’s canals, rooftops, and skyline make the perfect photo backdrop.

More details

  • Discover Heineken’s early brewing, ride the silo elevator, and peek into the Moutzolder room where ingredients were carefully stored.

  • Enjoy three included Heinekens while wandering the brewery and rooftop, letting the crisp drinks make your visit feel relaxed, fun, and memorable.

  • Here you also get an English-led presentation that walks you through the story, paired with an audio guide in six major European languages for clarity.

  • Finish on the rooftop terrace, where open-air views of Amsterdam’s canals, rooftops, and skyline make the perfect photo backdrop.

from
€29.95
Visitors viewing Rembrandt's "Self-portrait as the Apostle Paul" and a brewery tour with copper vats.
Rijksmuseum view from Amsterdam canal with bridge and trees.
Woman pouring milk in Vermeer's "The Milkmaid," c. 1660, with bread and pottery on the table.
Heineken Brewery building in Amsterdam with signage and clock.
Guests enjoying the Heineken Experience in Amsterdam with a vintage sign.
Visitors viewing 'The Night Watch' by Rembrandt at Rijksmuseum, Amsterdam.
Rijksmuseum 17th century gallery with paintings and sculptures on display.
Visitors exploring the library in the Rijksmuseum during a guided tour in Amsterdam.
Guide welcoming visitors at Heineken Experience in Amsterdam.
Heineken Experience bar with foam infusions display in Amsterdam.
Guests at Heineken Experience in Amsterdam enjoying interactive exhibits and tasting area.
Flexible duration
Audio guide
  • Enjoy seamless entry to both the Rijksmuseum and the Heineken Experience with one convenient combo ticket—double the discovery, one booking.

  • Both attractions are located in the heart of Amsterdam—no long transfers or travel delays, just an 8-min walk between cultural icons.

  • Explore 800 years of Dutch history at the Rijksmuseum, home to Rembrandt’s Syndics of the Drapers’ Guild, and Vermeer’s masterpieces with an audio guide.

  • Step inside Heineken’s original 1867 brewery, following the brewing process with a live English presentation and multilingual audio guide.

More details

  • Enjoy seamless entry to both the Rijksmuseum and the Heineken Experience with one convenient combo ticket—double the discovery, one booking.

  • Both attractions are located in the heart of Amsterdam—no long transfers or travel delays, just an 8-min walk between cultural icons.

  • Explore 800 years of Dutch history at the Rijksmuseum, home to Rembrandt’s Syndics of the Drapers’ Guild, and Vermeer’s masterpieces with an audio guide.

  • Step inside Heineken’s original 1867 brewery, following the brewing process with a live English presentation and multilingual audio guide.

from €49.95
€47.45

5% off

Amsterdam Light Festival canal cruise with illuminated arches at night.
Canal cruise boat under illuminated bridge during Amsterdam Light Festival.
Man pointing at illuminated canal view during Amsterdam Light Festival cruise.
Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
Copper brewing kettles inside the Heineken Experience in Amsterdam.
Illuminated swan sculptures on Amsterdam canal during Light Festival cruise.
Silhouette of a person viewing illuminated art installation during Amsterdam Light Festival canal cruise.
Illuminated bridge over canal during Amsterdam Light Festival cruise.
Guide welcoming visitors at Heineken Experience in Amsterdam.
Heineken Experience bar with foam infusions display in Amsterdam.
Guests enjoying the Heineken Experience in Amsterdam with a vintage sign.
Flexible duration
Audio guide
  • Board a warm enclosed boat for 75 minutes of canal views, festival lights, audio guidance in English and Dutch, WiFi, and restroom facilities.

  • Enjoy a full Heineken Experience tour with live presentation, audio guide in multiple languages, interactive brewery exhibits, and two included drinks at the tasting area.

  • Enjoy a convenient Amsterdam evening with only 2.3 km between Prins Hendrikkade pier and Heineken venue and a 5% discounted combo ticket for effortless exploration.

More details

  • Board a warm enclosed boat for 75 minutes of canal views, festival lights, audio guidance in English and Dutch, WiFi, and restroom facilities.

  • Enjoy a full Heineken Experience tour with live presentation, audio guide in multiple languages, interactive brewery exhibits, and two included drinks at the tasting area.

  • Enjoy a convenient Amsterdam evening with only 2.3 km between Prins Hendrikkade pier and Heineken venue and a 5% discounted combo ticket for effortless exploration.

from €52.45
€46.02

12% off

Heineken Experience building and Moco Museum artwork in Amsterdam.
Tourists with guide at Heineken Experience entrance in Amsterdam.
Copper brewing kettles inside the Heineken Experience in Amsterdam.
Moco Museum exterior in Amsterdam, showcasing Banksy and Dalí exhibits.
Tourists viewing colorful light installation at Moco Museum, Amsterdam, with Banksy artworks.
Heineken Experience interior with Foam Infusions bar and green bottle display.
Guests at Heineken Experience in Amsterdam enjoying interactive exhibits and tasting area.
Heineken Store interior with merchandise display and branded items.
Hand holding a small sculpture by Frankey at Moco Amsterdam's Planet Positive Disruption exhibit.
Colorful light installation with reflections at Moco Amsterdam.
Tourists taking a selfie at Moco Museum in Amsterdam, with a "Person of the Year" mirror exhibit.
Flexible duration
Audio guide
  • Take in striking pieces by Banksy, Warhol, and Kusama, complemented by a six-language audio guide full of context and fun facts.

  • Relax in the Moco Garden, an outdoor space with contemporary sculptures, shaded seating, and a calm courtyard layout between the museum galleries.

  • Tour Heineken’s historic halls, see a live English demo, learn more through a multilingual audio guide, and enjoy two refreshing Heinekens.

  • Combine daring art at Moco with Heineken’s iconic brewery, tasting two refreshing Heinekens while soaking in Amsterdam’s creative and cultural vibe, all at a whopping 27% off!

More details

  • Take in striking pieces by Banksy, Warhol, and Kusama, complemented by a six-language audio guide full of context and fun facts.

  • Relax in the Moco Garden, an outdoor space with contemporary sculptures, shaded seating, and a calm courtyard layout between the museum galleries.

  • Tour Heineken’s historic halls, see a live English demo, learn more through a multilingual audio guide, and enjoy two refreshing Heinekens.

  • Combine daring art at Moco with Heineken’s iconic brewery, tasting two refreshing Heinekens while soaking in Amsterdam’s creative and cultural vibe, all at a whopping 27% off!

from €47.90
€35.02

27% off

Heineken brewery tour and Johan Cruijff ArenA field view in Amsterdam.
Tourists brewing beer at Heineken Experience in Amsterdam brewery.
Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
Visitors on Johan Cruijff ArenA Classic Tour wearing lanyards, near stadium seating.
Press room at Johan Cruijff ArenA with Ajax branding, part of the Classic Tour experience.
Guide welcoming visitors at Heineken Experience in Amsterdam.
Visitors enjoying a tour inside the Heineken brewery, Amsterdam.
Guests enjoying the Heineken Experience in Amsterdam with a vintage sign.
Visitor examining trophies at Johan Cruijff ArenA Classic Tour exhibit.
Visitors observing football player photos at Johan Cruijff ArenA tour.
Johan Cruijff ArenA interior with empty red seats and field, Amsterdam.
Flexible duration
Audio guide
  • Start with a brief live English presentation at Heineken before you explore the brewery freely using a multilingual audio guide & finish your tour with two Heinekens.

  • Wander Johan Cruijff ArenA at your own pace, visiting dressing rooms, players’ tunnel, dugouts, and the Gallery of Fame filled with Ajax trophies & jerseys.

  • This combo lets you fully experience Ajax’s stadium and Heineken’s brewery at your own speed, avoiding crowds and tailoring the visit to your interests.

More details

  • Start with a brief live English presentation at Heineken before you explore the brewery freely using a multilingual audio guide & finish your tour with two Heinekens.

  • Wander Johan Cruijff ArenA at your own pace, visiting dressing rooms, players’ tunnel, dugouts, and the Gallery of Fame filled with Ajax trophies & jerseys.

  • This combo lets you fully experience Ajax’s stadium and Heineken’s brewery at your own speed, avoiding crowds and tailoring the visit to your interests.

from €52.45
€43.53

17% off

Madame Tussauds Amsterdam wax figure and Heineken Experience brewing demonstration.
Wax figure of Jennifer Aniston at Madame Tussauds Amsterdam with visitors at a bar.
Wax figure at Madame Tussauds Amsterdam with visitors posing.
Visitors enjoying a tour inside the Heineken brewery, Amsterdam.
Amsterdam canal cruise boat passing historic buildings near Rembrandt House Museum.
Visitors posing with wax figures at Madame Tussauds Amsterdam.
Visitors interacting with Davina Michelle wax figure at Madame Tussauds Amsterdam.
Makeup artist applying blush to wax figure at Madame Tussauds Amsterdam.
Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
Tourists with guide at Heineken Experience entrance in Amsterdam.
Tourists smiling and pointing at Heineken Experience in Amsterdam.
Anne Frank House exterior along Amsterdam canal with visitors and bicycles.
Amsterdam canal cruise boat passing historic buildings near Rembrandt House Museum.
Child looking through binoculars on Amsterdam canal cruise.
Flexible duration
Audio guide
  • Meet Beyoncé, Dua Lipa, Cristiano Ronaldo, Queen Elizabeth, and other lifelike figures at Madame Tussauds while snapping selfies and enjoying themed zones.

  • Enter the legendary Heineken brewery, hear live English insights, follow exhibits with a multilingual audio guide, and celebrate the experience with two fresh Heinekens.

  • Cover two must-see Amsterdam highlights with a short 20-min scenic walk, enjoying city sights while saving money and maximizing your day.

  • Enhance your visit by choosing priority Heineken access and a 75-minute canal cruise with a Heineken in hand, guided by a multilingual audio tour.

More details

  • Meet Beyoncé, Dua Lipa, Cristiano Ronaldo, Queen Elizabeth, and other lifelike figures at Madame Tussauds while snapping selfies and enjoying themed zones.

  • Enter the legendary Heineken brewery, hear live English insights, follow exhibits with a multilingual audio guide, and celebrate the experience with two fresh Heinekens.

  • Cover two must-see Amsterdam highlights with a short 20-min scenic walk, enjoying city sights while saving money and maximizing your day.

  • Enhance your visit by choosing priority Heineken access and a 75-minute canal cruise with a Heineken in hand, guided by a multilingual audio tour.

from €48.95
€44.54

9% off

Heineken Brewery and Xtracold Icebar entrances in Amsterdam.
Tourists with guide at Heineken Experience entrance in Amsterdam.
Heineken Experience interior with Foam Infusions bar and green bottle display.
Group enjoying drinks at Icebar Amsterdam, wearing jackets and gloves, with ice wall backdrop.
Bar scene at Icebar Amsterdam with patrons enjoying drinks.
Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
Guests interacting with a guide at the Heineken Experience in Amsterdam.
Guests exploring brewing equipment at the Heineken Experience.
Patrons enjoying drinks at Icebar Amsterdam with vibrant lighting and nautical decor.
Ice sculptures of a pirate and polar bear at Xtracold Icebar experience.
Amsterdam Icebar sign in icy surroundings.
Flexible duration
Audio guide
  • Discover the best of the city, from historic brews to icy cocktails, enjoying complimentary drinks while exploring two unforgettable experiences.

  • Walk through Heineken’s original brewery, learn the secrets of perfect beer, and sip Heinekens as the story unfolds in a live English presentation & multilingual audio guide.

  • Check out fun exhibits, giant copper tanks, and put your beer-pouring skills to the test in this fun museum experience.

  • Then, skip long queues at Icebar Amsterdam where walls, glasses, and bar are carved from ice, and feel the crisp –10°C chill all around.

  • Keep cozy in the thermal gear, enjoy drinks, snap photos in the ice, and learn about Willem Barentsz’s Arctic expeditions.

More details

  • Discover the best of the city, from historic brews to icy cocktails, enjoying complimentary drinks while exploring two unforgettable experiences.

  • Walk through Heineken’s original brewery, learn the secrets of perfect beer, and sip Heinekens as the story unfolds in a live English presentation & multilingual audio guide.

  • Check out fun exhibits, giant copper tanks, and put your beer-pouring skills to the test in this fun museum experience.

  • Then, skip long queues at Icebar Amsterdam where walls, glasses, and bar are carved from ice, and feel the crisp –10°C chill all around.

  • Keep cozy in the thermal gear, enjoy drinks, snap photos in the ice, and learn about Willem Barentsz’s Arctic expeditions.

from €49.45
€46.98

5% off

Pro tips to help you make a pick

About Heineken Experience

Uncover Heineken's rich brewing legacy at the Amsterdam Heineken Experience. Dive into the brand's 19th-century origins with an immersive tour of historic brewing rooms as you engage in hands-on brewing experiences, including virtual simulations. Explore modern facilities with a behind-the-scenes tour, showcasing cutting-edge technology with dynamic multimedia exhibits that bring Heineken's captivating story to life. Secure your tickets now for an informative and enjoyable visit!


Address
Stadhouderskade 78, 1072 AE Amsterdam, Netherlands
Year opened
1867
Founded by
Gerard Adriaan Heineken
Visitors per year
1200000
Expected wait time - Standard
0-30 mins (Peak), 0-30 mins (Off Peak)
Did you know?

Why visit Heineken Experience?

Highlights

Plan your visit

Millions love heading out with us

Lothar Bluhm
DE

Lothar

Germany
Jan 2026
4/5

review-image
The geese taking off and the illumination of the building as well as the children's work are particularly impressive. Thank you very much!

Combo: Amsterdam Light Festival Covered Canal Cruise + Heineken Experience Entry Tickets

veronique siljade

Veronique

Dec 2025
5/5

review-image

review-image
De kunst objecten waren dit jaar mooi gemaakt en de schipper was spontaan, met humor en alles was goed verzorgt. We hebben echt genoten!!!

Combo: Amsterdam Light Festival Covered Canal Cruise + Heineken Experience Entry Tickets

CHRISTINA BENNETT
US

Christina

United States
Jan 2026
5/5

review-image
The wait line was minimal, the interactive dialogue with the staff was amusing and I truly appreciated the verbal history of the facilities. The design and space was very accommodating. The non- alcoholic selection was a big plus for me. I would highly recommend this tour.

Heineken Experience Entry Tickets with 2 Drinks

Pommier Mathéo
FR

Pommier

France
Jan 2026
5/5

review-image

review-image

review-image
Interesting museum, very pretty and attractive. The staff are very welcoming and on top of that, drinks are provided throughout the experience. I'd definitely recommend it!

Heineken Experience Entry Tickets with 2 Drinks

Rosicleide Vale Rodrigues
PE

Rosicleide

Peru
Jan 2026
5/5

review-image
Everything went according to plan. Even in the cold, Amsterdam is beautiful and exciting! The tour was wonderful. The boat captain was super communicative and fun. We will have wonderful memories of this day!

Combo: Heineken Experience Tickets + 75-Min Adult-Only Amsterdam Canal Cruise

Christiaan Van Echelpoel
BE

Christiaan

Belgium
Dec 2025
5/5

review-image
We got smoothly past ticket control at the Rijksmuseum and were there early enough to quietly enjoy the beautiful collection. We started on the third floor, with the art from after 1950. Highly recommended, you have the rooms with masterpieces almost to yourself! Of course we also descended to the crowd-pleasers on the second floor: Vermeer, Rembrandt.

Combo: Rijksmuseum + Heineken Experience Tickets

Elke Inge Neuhaus
DE

Elke

Germany
Dec 2025
5/5

review-image

review-image

review-image
Experiencing Amsterdam also means visiting the numerous sights and museums. Our highlight today was certainly the Rijksmuseum, which was quick and easy to get into with a ticket reservation! Make sure you allow 4 hours for this so that you have enough time to take in all the sights. We were there early, before 11.00 a.m., when it is still relaxed and less crowded, the masses only arrive in the afternoon, when it gets quite full. Then over to the MOCO Museum: Banksy, Warhol and co. A great end to the day!

Combo: Rijksmuseum + Heineken Experience Tickets

Sanjay Darai
GB

Sanjay

United Kingdom
Dec 2025
5/5

review-image

review-image

review-image
The stadium tour gave me real access. I walked through the players’ tunnel. I stood at the edge of the pitch. I sat in the dugout where major matches unfold. These moments felt authentic, not staged. The history of Ajax was presented clearly. I saw trophies, photos, and stories that explained why this club matters in European football. The tribute to Johan Cruijff felt respectful and focused. It connected the stadium to his ideas about football, discipline, and intelligence. The tour was well organized. Clear signs guided me. Staff answered questions without rushing me. I moved at a comfortable pace. I could stop and take my time. The stadium itself felt modern and efficient. The roof design stood out. The seating layout gave strong sightlines from every level. I could imagine how intense match days must feel here. Some areas felt quiet without the game atmosphere. That was expected. It did not reduce the experience. It gave me space to imagine the noise and pressure during a full house. I left with a better understanding of Ajax culture. I also left with strong photos and memories. If you care about football history, this tour delivers.

Combo: Johan Cruijff ArenA Classic Tour + Heineken Experience Tickets

Download app section background

We've served 47 million+ guests and we are here for you

47 million+

Happy customers across 10,000+ experiences

In the media

Featured and recommended by the best brands

24 x 7 help center

Have a question? Live chat with local experts anywhere, anytime