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#5 out of 58 in Amsterdam

Amsterdam Heineken Experience Tickets

Discover Heineken's world at its original brewery in Amsterdam. Save time with skip-the-line exhibits and engage with interactive exhibits.

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Must-see highlights & key info

Amsterdam Heineken Experience Tickets
Copper brewing kettles inside the Heineken Experience in Amsterdam.
Heineken Brewery building in Amsterdam with signage and clock.
Heineken Experience bar with foam infusions display in Amsterdam.
Visitors enjoying a tour inside the Heineken brewery, Amsterdam.
Guests enjoying the Heineken Experience in Amsterdam with a vintage sign.
Guests at Heineken Experience in Amsterdam enjoying interactive exhibits and tasting area.
Guide welcoming visitors at Heineken Experience in Amsterdam.
Flexible duration
Audio guide
  • Get the full Heineken story with a live English presentation, a multilingual audio guide, and a walkthrough of the original brewery.

  • Tour Heineken’s historic brewery, admire giant copper tanks, test your pouring skills, and even see the nitty-gritty of the brewing process.

  • Upgrade with fast-track Heineken entry, brewery rooftop access and a 75-minute Amsterdam canal cruise featuring scenic views and audio in 19 languages.

More details

  • Get the full Heineken story with a live English presentation, a multilingual audio guide, and a walkthrough of the original brewery.

  • Tour Heineken’s historic brewery, admire giant copper tanks, test your pouring skills, and even see the nitty-gritty of the brewing process.

  • Upgrade with fast-track Heineken entry, brewery rooftop access and a 75-minute Amsterdam canal cruise featuring scenic views and audio in 19 languages.

from
€24.95
Heineken Experience guide with visitor and Amsterdam canal cruise boat.
Visitors enjoying a tour inside the Heineken brewery, Amsterdam.
Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
Amsterdam canal cruise boat passing historic buildings near Rembrandt House Museum.
Anne Frank House exterior along Amsterdam canal with visitors and bicycles.
Tourists with guide at Heineken Experience entrance in Amsterdam.
Tourists brewing beer at Heineken Experience in Amsterdam brewery.
Tourists smiling and pointing at Heineken Experience in Amsterdam.
Amsterdam canal cruise boat passing historic buildings near Rembrandt House Museum.
Child looking through binoculars on Amsterdam canal cruise.
Couple taking a selfie on the Happy Valentine Evening Cruise with city skyline in the background.
2 hr 15 min
Audio guide
  • Get the best of Amsterdam with a Heineken brewery tour and 75-minute canal cruise, all while saving 22% on this exciting combo experience!

  • With fast-track entry, save 30 mins & jump straight into Heineken’s live English demo, then explore the brewing halls with a multilingual audio guide.

  • Glide in a glass-roof boat, past the Museum Quarter and NEMO, and along the Amstel on a scenic 75-min cruise with an audio guide.

  • Upgrade to add a snack box to your cruise and munch on sweet and savory goodies while drifting past Amsterdam’s best sights.

More details

  • Get the best of Amsterdam with a Heineken brewery tour and 75-minute canal cruise, all while saving 22% on this exciting combo experience!

  • With fast-track entry, save 30 mins & jump straight into Heineken’s live English demo, then explore the brewing halls with a multilingual audio guide.

  • Glide in a glass-roof boat, past the Museum Quarter and NEMO, and along the Amstel on a scenic 75-min cruise with an audio guide.

  • Upgrade to add a snack box to your cruise and munch on sweet and savory goodies while drifting past Amsterdam’s best sights.

from €50
€39

22% off

Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
Rooftop view from Heineken Experience in Amsterdam with cityscape and canal.
Guests interacting with a guide at the Heineken Experience in Amsterdam.
Guests with guide at brewing vat in Heineken Experience, Amsterdam.
Heineken Experience interior with Foam Infusions bar and green bottle display.
Tourists smiling and pointing at Heineken Experience in Amsterdam.
Heineken Experience bar area with green lighting and "Cheers" sign in Amsterdam.
Heineken Experience building illuminated at night in Amsterdam.
Extended validity
Flexible duration
Audio guide
  • See how brewing began at Heineken’s original site, step inside the silo elevator & visit the Moutzolder room once used for ingredient deliveries.

  • After exploring Heineken’s history, chill at the Best ‘Dam Bar, where music, lights, and digital displays give you a taste of Amsterdam’s nightlife.

  • End your experience at the rooftop terrace, where open-air views of Amsterdam’s skyline give you the perfect photo finish to your visit.

More details

  • See how brewing began at Heineken’s original site, step inside the silo elevator & visit the Moutzolder room once used for ingredient deliveries.

  • After exploring Heineken’s history, chill at the Best ‘Dam Bar, where music, lights, and digital displays give you a taste of Amsterdam’s nightlife.

  • End your experience at the rooftop terrace, where open-air views of Amsterdam’s skyline give you the perfect photo finish to your visit.

from
€29.95
Heineken Experience building and Moco Museum artwork in Amsterdam.
Tourists with guide at Heineken Experience entrance in Amsterdam.
Copper brewing kettles inside the Heineken Experience in Amsterdam.
Moco Museum exterior in Amsterdam, showcasing Banksy and Dalí exhibits.
Tourists viewing colorful light installation at Moco Museum, Amsterdam, with Banksy artworks.
Heineken Experience interior with Foam Infusions bar and green bottle display.
Guests at Heineken Experience in Amsterdam enjoying interactive exhibits and tasting area.
Heineken Store interior with merchandise display and branded items.
Hand holding a small sculpture by Frankey at Moco Amsterdam's Planet Positive Disruption exhibit.
Colorful light installation with reflections at Moco Amsterdam.
Tourists taking a selfie at Moco Museum in Amsterdam, with a "Person of the Year" mirror exhibit.
Flexible duration
Audio guide
  • You’ll find Banksy, Warhol, Kusama, and ever-changing exhibits at Moco Museum, with a six-language audio guide giving all the context you could ever require!

  • Tour Heineken’s original brewery, watch a live English demo, follow a multilingual audio guide, and wrap up with two refreshing Heinekens..

  • See Amsterdam’s creative edge and brewing tradition in a single day, pairing Moco’s daring art with heritage and flavor of Heineken’s world-famous brewery.

More details

  • You’ll find Banksy, Warhol, Kusama, and ever-changing exhibits at Moco Museum, with a six-language audio guide giving all the context you could ever require!

  • Tour Heineken’s original brewery, watch a live English demo, follow a multilingual audio guide, and wrap up with two refreshing Heinekens..

  • See Amsterdam’s creative edge and brewing tradition in a single day, pairing Moco’s daring art with heritage and flavor of Heineken’s world-famous brewery.

from €47.75
€36.82

23% off

Heineken brewery tour and Johan Cruijff ArenA field view in Amsterdam.
Tourists brewing beer at Heineken Experience in Amsterdam brewery.
Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
Visitors on Johan Cruijff ArenA Classic Tour wearing lanyards, near stadium seating.
Press room at Johan Cruijff ArenA with Ajax branding, part of the Classic Tour experience.
Guide welcoming visitors at Heineken Experience in Amsterdam.
Visitors enjoying a tour inside the Heineken brewery, Amsterdam.
Guests enjoying the Heineken Experience in Amsterdam with a vintage sign.
Visitor examining trophies at Johan Cruijff ArenA Classic Tour exhibit.
Visitors observing football player photos at Johan Cruijff ArenA tour.
Johan Cruijff ArenA interior with empty red seats and field, Amsterdam.
Flexible duration
Audio guide
  • Wander Johan Cruijff ArenA at your own pace, visiting dressing rooms, players’ tunnel, dugouts, and the Gallery of Fame filled with Ajax history.

  • You can also take part in special tours such as Matchday, Birthday, ArenA x Heineken, or Innovation, if they’re available on your chosen day.

  • Start with a brief live English presentation at Heineken before you explore the brewery freely using a multilingual audio guide & finish your tour with two Heinekens.

  • This combo lets you fully experience Ajax’s stadium and Heineken’s brewery at your own speed, avoiding crowds and tailoring the visit to your interests.

More details

  • Wander Johan Cruijff ArenA at your own pace, visiting dressing rooms, players’ tunnel, dugouts, and the Gallery of Fame filled with Ajax history.

  • You can also take part in special tours such as Matchday, Birthday, ArenA x Heineken, or Innovation, if they’re available on your chosen day.

  • Start with a brief live English presentation at Heineken before you explore the brewery freely using a multilingual audio guide & finish your tour with two Heinekens.

  • This combo lets you fully experience Ajax’s stadium and Heineken’s brewery at your own speed, avoiding crowds and tailoring the visit to your interests.

from €52.45
€49.82

5% off

Madame Tussauds Amsterdam wax figure and Heineken Experience brewing demonstration.
Wax figure of Jennifer Aniston at Madame Tussauds Amsterdam with visitors at a bar.
Wax figure at Madame Tussauds Amsterdam with visitors posing.
Visitors enjoying a tour inside the Heineken brewery, Amsterdam.
Amsterdam canal cruise boat passing historic buildings near Rembrandt House Museum.
Visitors posing with wax figures at Madame Tussauds Amsterdam.
Visitors interacting with Davina Michelle wax figure at Madame Tussauds Amsterdam.
Makeup artist applying blush to wax figure at Madame Tussauds Amsterdam.
Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
Tourists with guide at Heineken Experience entrance in Amsterdam.
Tourists smiling and pointing at Heineken Experience in Amsterdam.
Anne Frank House exterior along Amsterdam canal with visitors and bicycles.
Amsterdam canal cruise boat passing historic buildings near Rembrandt House Museum.
Child looking through binoculars on Amsterdam canal cruise.
Flexible duration
Audio guide
  • Save money and visit two of the city’s most iconic attractions—Madame Tussauds and the Heineken Experience—with just one ticket.

  • Commute easily by metro or tram in under 15 mins and explore at your own pace with this combo that offers big savings on individual ticket prices.

  • Meet the stars at Madame Tussauds: Snap selfies with lifelike figures of global celebrities, world leaders, athletes, and more.

  • Step inside the Heineken brewery and learn about one of the world’s most famous brands through live English presentations, exhibits, and tastings.

  • Add fast-track access to the brewery, before going on a 75-min cruise with a multilingual audio guide just opposite the Heineken Experience.

More details

  • Save money and visit two of the city’s most iconic attractions—Madame Tussauds and the Heineken Experience—with just one ticket.

  • Commute easily by metro or tram in under 15 mins and explore at your own pace with this combo that offers big savings on individual ticket prices.

  • Meet the stars at Madame Tussauds: Snap selfies with lifelike figures of global celebrities, world leaders, athletes, and more.

  • Step inside the Heineken brewery and learn about one of the world’s most famous brands through live English presentations, exhibits, and tastings.

  • Add fast-track access to the brewery, before going on a 75-min cruise with a multilingual audio guide just opposite the Heineken Experience.

from €45.95
€43.65

5% off

Ice sculpture of a polar bear and pirate at Icebar Amsterdam.
Heineken Brewery and Amsterdam Icebar entrance in Amsterdam.
Tourists with guide at Heineken Experience entrance in Amsterdam.
Heineken Experience interior with Foam Infusions bar and green bottle display.
Amsterdam Icebar sign in icy surroundings.
Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
Guests interacting with a guide at the Heineken Experience in Amsterdam.
Guests exploring brewing equipment at the Heineken Experience.
Patrons enjoying drinks at Icebar Amsterdam with vibrant lighting and nautical decor.
Steering wheel and fish in blue-lit Icebar Amsterdam.
Flexible duration
Audio guide
  • Two must-do Amsterdam experiences, one great deal! Skip the Icebar line for subzero fun, then explore Heineken’s brewing legacy with tastings—at 12% off!

  • Heineken brewed here from 1867 to 1988 and now it’s a brewing haven! Catch a live presentation, explore with an audio guide, and enjoy two refreshing Heinekens.

  • Xtracold Icebar is a deep freeze in the best way—35 tons of ice, three yum beverages, and thermal gear to keep you warm.

More details

  • Two must-do Amsterdam experiences, one great deal! Skip the Icebar line for subzero fun, then explore Heineken’s brewing legacy with tastings—at 12% off!

  • Heineken brewed here from 1867 to 1988 and now it’s a brewing haven! Catch a live presentation, explore with an audio guide, and enjoy two refreshing Heinekens.

  • Xtracold Icebar is a deep freeze in the best way—35 tons of ice, three yum beverages, and thermal gear to keep you warm.

from €42.45
€40.32

5% off

Tulip fields and windmills in Amsterdam with Go City All-Inclusive Pass.
Heineken Experience, Keukenhof, Canal Cruise, A'DAM Lookout, Rijksmuseum in Amsterdam.
Keukenhof tulip garden with windmill and visitors in Amsterdam.
Canal cruise boat on Amsterdam canal with historic buildings and bridge.
Visitors exploring brewing equipment at Heineken Experience, Amsterdam.
Windmill at Zaanse Schans with blue sky, part of Go City Amsterdam Pass.
Rijksmuseum interior gallery with classic paintings, Amsterdam.
Visitors exploring interactive map at This Is Holland in Amsterdam.
ADAM Lookout swing with Amsterdam cityscape at sunset.
Cyclists on a guided tour crossing an Amsterdam canal bridge.
Free cancellation
Book now, pay later
Extended validity
1 more
  • Your Amsterdam adventure awaits! Get this All-Inclusive city card and enjoy discounted and smooth entry to 45+ attractions & activities in the city.

  • Save big – up to 65% and discover top attractions like Keukenhof, Madame Tussauds, Moco Museum, the Heineken Experience & more.

  • Set off on a day trip to a local cheese market, solve a mystery at The Murder by Dam Square, ride cruises & more with your city card.

  • No more juggling multiple attraction tickets or waiting in long queues – this one digital pass gives you hassle-free entry to the sights on your list.

  • Choose between 1/2/3/5 consecutive calendar days to visit as many attractions as you can fit within your budget and schedule.

More details

  • Your Amsterdam adventure awaits! Get this All-Inclusive city card and enjoy discounted and smooth entry to 45+ attractions & activities in the city.

  • Save big – up to 65% and discover top attractions like Keukenhof, Madame Tussauds, Moco Museum, the Heineken Experience & more.

  • Set off on a day trip to a local cheese market, solve a mystery at The Murder by Dam Square, ride cruises & more with your city card.

  • No more juggling multiple attraction tickets or waiting in long queues – this one digital pass gives you hassle-free entry to the sights on your list.

  • Choose between 1/2/3/5 consecutive calendar days to visit as many attractions as you can fit within your budget and schedule.

from
€74
Amsterdam tram on city street and people enjoying Heineken Experience beer pouring activity.
Amsterdam city buses at a stop, showcasing GVB public transport options.
Man using GVB multi-day ticket on Amsterdam tram.
Heineken brewery guide showing beer to visitors inside the brewery.
Guests at Heineken Experience in Amsterdam enjoying interactive exhibits and tasting area.
Tram at Amsterdam Centraal Station platform with passengers boarding.
GVB ferry on Amsterdam canal near modern building.
Bartender serving Heineken beers at the Heineken Experience in Amsterdam.
Visitors enjoying a tour inside the Heineken brewery, Amsterdam.
Flexible duration
Audio guide
  • Got an Amsterdam adventure on the horizon? Snag this budget-friendly combo that grants you access to public transport and a Heineken® escapade. 

  • Wave goodbye to transport troubles with the GVB Pass, giving you unlimited rides on trams, buses, ferries, and metros. Talk about a ticket to travel freedom.

  • It’s as simple as tap-and-go! With the pass in hand, glide effortlessly on your favorite transport without waiting in those long ticket lines.

  • Swing by the city’s oldest brewery, Heineken®, and treat yourself to two expertly crafted beers while soaking in the fascinating tales from their audio guide.

  • Enjoy ultimate flexibility – choose from a 1, 2, 3, 4, 5, 6, or 7-day GVB pass, and don’t forget, your Heineken® ticket is valid only on the selected date.

More details

  • Got an Amsterdam adventure on the horizon? Snag this budget-friendly combo that grants you access to public transport and a Heineken® escapade. 

  • Wave goodbye to transport troubles with the GVB Pass, giving you unlimited rides on trams, buses, ferries, and metros. Talk about a ticket to travel freedom.

  • It’s as simple as tap-and-go! With the pass in hand, glide effortlessly on your favorite transport without waiting in those long ticket lines.

  • Swing by the city’s oldest brewery, Heineken®, and treat yourself to two expertly crafted beers while soaking in the fascinating tales from their audio guide.

  • Enjoy ultimate flexibility – choose from a 1, 2, 3, 4, 5, 6, or 7-day GVB pass, and don’t forget, your Heineken® ticket is valid only on the selected date.

from €34.45
€31.01

10% off

Pro tips to help you make a pick

About Heineken Experience

Uncover Heineken's rich brewing legacy at the Amsterdam Heineken Experience. Dive into the brand's 19th-century origins with an immersive tour of historic brewing rooms as you engage in hands-on brewing experiences, including virtual simulations. Explore modern facilities with a behind-the-scenes tour, showcasing cutting-edge technology with dynamic multimedia exhibits that bring Heineken's captivating story to life. Secure your tickets now for an informative and enjoyable visit!


Address
Stadhouderskade 78, 1072 AE Amsterdam, Netherlands
Year opened
1867
Founded by
Gerard Adriaan Heineken
Visitors per year
1200000
Expected wait time - Standard
0-30 mins (Peak), 0-30 mins (Off Peak)
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Why visit Heineken Experience?

Highlights

Plan your visit

Millions love heading out with us

Yeraldin Vélez alayon
SE

Yeraldin

Sweden
Jul 2025
5/5

review-image
We loved everything, the ambiance, the service 10/10 I think what we liked the most was the friendly attitude of all the staff.

Heineken Experience Entry Tickets with 2 Drinks

Andrea Mariel Rodríguez Chávez

Andrea

Oct 2025
5/5
I loved the interactive parts of the tour and how engaging the staff were. The brewing process was explained in a fun way, and the tasting session at the end was the perfect touch!

Combo: Heineken Experience Tickets + 75-Min Canal Cruise

Evelyn  Weidler

Evelyn

Sep 2025
4/5
It was a great combination. The tour with audio guide explained everything and there were a few surprises at the end with a photo box etc. The beer afterwards was delicious. The canal cruise is great as always and gives a good insight into Amsterdam.

Combo: Heineken Experience Tickets + 75-Min Canal Cruise

Craig Browning

Craig

Jan 2023
5/5
We had a fantastic experience, and your staff are so friendly, especially the young man with the train track tattoo collecting glasses on Sunday 15th, he explained the reasoning behind the tattoo and told us a bit more about his experience as an Heineken employee which he thoroughly enjoys and is an asset to the company.

Combo: Heineken® Experience Tickets + Canal Cruise

Fionn Mac Donnacha

Fionn

Dec 2022
5/5
Girl giving the tour was great craic. Answered all our questions while having a laugh. Offered everyone drinks and checked to see regularly did we want anything. Went back for a group that were at the wrong location. Let girls go for a bathroom stop and never seemed annoyed or bothered. All the facts she had were really interesting as well. Best tour I've been on. Captain was sound as well

Combo: Heineken® Experience Tickets + Canal Cruise

Marina Goldin
US

Marina

United States
Jul 2025
5/5
We purchased the city card for 3 days and visited Rembrandt's museum, Old Church, Our Lord in the Attic, Rijksmyseum, and still planning to visit Stedelijk museum and Portuguese synagogue. Very convenient.

I Amsterdam City Card: Access 70+ Attractions & Unlimited Public Transport

Margaret Hazlett
US

Margaret

United States
Jun 2025
5/5
The card covered a variety of activites plus public transportation. We tried museums that we might now have otherwised checked out due to the card.

I Amsterdam City Card: Access 70+ Attractions & Unlimited Public Transport

Camila Mailen Espiñeira
AR

Camila

Argentina
Mar 2025
5/5
The experience was incredible, I was expecting more of a museum and it was 100% visual and sensory, very well organized and ended at the bar.

Combo: Heineken Experience Tickets + 60-Min Canal Cruise

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