Duration
Audio guide
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Save 10% by pairing Amsterdam’s original brewing heritage with a luxury canal cruise featuring a dedicated onboard bar and live skipper commentary.
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Access the 1867 brewery for a 1.5-hour interactive tour of the Heineken® Experience with a live English introduction, 4D exhibits, and two included Heinekens.
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Go on a 60-minute guided Amsterdam canal cruise of the UNESCO canal ring on a 100% electric luxury boat with live insights and a full onboard bar.
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Access both the brewery and the canal departure points via a short walk or quick public transit connection from the city centre.
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Use your single digital pass to visit both landmarks on the same date or spread the experiences across separate days of your trip.
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Heineken® Experience
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Entry to the Heineken® Experience
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1.5-hour self-guided tour of the Heineken® Experience
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Live presentation in English
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Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
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2 complimentary Heinekens®
Amsterdam Canal Cruise
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60-min Amsterdam canal cruise
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Boarding from Centraal Station
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Professional skipper and live guide
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Well-stocked bar on board (selection of cocktails, wine, beer, and soft drinks)
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100% electric luxury open or closed boat (depending on weather conditions)
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Amsterdam Canal Cruise
- Drinks (available at additional cost)
These tickets can't be cancelled or rescheduled.
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Experience Amsterdam’s industrial heritage and historic waterways through a social pairing that links the city’s original brewery with a luxury canal cruise.
Getting started
Begin by presenting your digital ticket at the Heineken® Experience entrance at your reserved timeslot. After the brewery circuit, you will head to the canal cruise departure point; most travellers choose to take a short tram ride or stroll between these venues to see the city's central architecture.
What to expect
Heineken® Experience
Navigate the original 1867 brewery on a self-guided route through historic brewing halls, interactive 4D simulations, and multimedia branding exhibits.
Features:
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Brewery industrial tour: Walk through the preserved brewhouse to see the massive copper tanks and 19th-century equipment used in the original production process.
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Live and audio guidance: Listen to a live brand introduction in English, followed by deeper insights via a multilingual audio guide available in six languages.
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Tasting session: Conclude your interactive journey in the brewery's dedicated bar with two fresh Heinekens® included in your visit.
Amsterdam Canal Cruise
Board a luxury electric vessel for a 60-minute guided circuit through the UNESCO-listed canal ring, departing from a central terminal near the historic city centre.
Features:
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Guided sightseeing: View iconic landmarks and 17th-century canal houses while a professional skipper and guide provide live commentary in English.
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Onboard bar access: Purchase a variety of drinks and snacks from the fully stocked bar available throughout the 60-minute cruise.
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All-weather electric craft: Glide through the waterways in a 100% electric luxury boat that can be open or glass-covered depending on the day's weather.
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What to bring
Heineken Experience
- Have your entry tickets and ID ready for a seamless experience.
Amsterdam Canal Cruise
- Please wear weather-appropriate clothing.
What's not allowed
Heineken Experience
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Safety is a priority, so this experience is restricted for guests under the age of 18 years.
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Outside food & beverages and smoking are not permitted on this experience.
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Due to venue restrictions, pets cannot tag along for this experience.
Amsterdam Canal Cruise
- Outside food and drinks, and large items, such as a suitcase or pram, are not allowed onboard.
Accessibility
Heineken Experience
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This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
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Your guide dogs are welcome at the venue.
Amsterdam Canal Cruise
- This experience is not wheelchair accessible.
Additional information
Heineken Experience
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This experience includes alcoholic beverages. Availability is subject to age restrictions and local laws. Please carry a valid ID. Drink responsibly.
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For safety reasons, guests under the age of 18 will not be served alcoholic drinks.
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Facilities: lockers, cloakroom, and restroom.
Amsterdam Canal Cruise
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Children up to and including 3 years old may board for free. Children between the ages of 4 and 12 years can board with discounted tickets. Children older than 12 pay the same price as adults.
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Children must be accompanied by an adult.
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If the weather is nice, the cruise will take place on an open boat. When it’s rainy or cold, you will sail on a covered boat.
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During the summer, the boats are not equipped with a canopy. There are enough umbrellas on board the boat to keep you dry during your cruise. If there is heavy summer rain, the skipper will seek refuge.
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If the weather is bad, the cruise will be cancelled. You will be notified in advance so you can rebook or cancel the reservation.
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All salon boats are heated. During winter, there are plenty of blankets on board to keep you warm.
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Some experiences may include alcoholic beverages. Availability is subject to age restrictions and local laws. Please carry a valid ID. Drink responsibly. Alcoholic beverages will not be served to anyone under 18.
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Large bachelor and birthday groups are not allowed on this trip.
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Bringing pets is allowed as long as it doesn’t disrupt other passengers.
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Please arrive 15 mins before your departure.
- Your voucher will be emailed to you shortly.
- Display the voucher on your mobile phone with a valid photo ID at the starting point.
- Please check your final voucher for the starting point details & specific instructions.
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