Explore at your pace
Audio guide
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Discover the story of centuries-old Portuguese vineyards, regions, and traditions through interactive exhibits in a path designed for all knowledge levels.
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Learn how climate, soil, and grape varieties shape the flavors, aromas, and character found in every bottle.
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Move through spaces with a giant grape, Bedford van and art gallery, then finish in a tasting room practicing swirl, sniff and note steps.
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Extend your cultural adventure with access to four additional WOW museums included with your ticket.
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Entry to The Wine Experience Museum
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Tasting of 3 Portuguese blends
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Grape juice for kids
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Multilingual audio guide
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Entry to 4 additional WOW museums
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These tickets can't be cancelled or rescheduled.
Journey through Portugal's vineyards, traditions, and tasting culture as you discover the stories behind one of the country's most celebrated exports.
Getting started
Head to The Wine Experience Museum at WOW and present your mobile or printed ticket at the entrance. After validation, begin exploring the interactive galleries at your own pace. Plan for at least 1.5 hours inside, as the circuit covers the complete path from grape on the vine to eventually the drink in the bottle.
What to expect
The Wine Experience Museum
Portugal has been producing world-class vintages for centuries, with each region bringing its own technique and tradition. This immersive museum introduces visitors to the people, landscapes, and craftsmanship behind Portuguese grape-growing culture.
Features
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A tour of Portugal's vineyards: Travel across the country's renowned growing regions and uncover what makes each one unique.
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Train your senses: Learn how to identify aromas, textures, and tasting notes using interactive challenges and displays.
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From harvest to bottle: Follow the complete production journey and discover the craftsmanship behind every vintage.
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Taste like an expert: Enjoy three Portuguese blends and apply your new tasting skills as you compare flavors and characteristics.
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Continue your WOW adventure: Access four additional museums and explore more of Portugal's culture, history, and traditions.
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Accessibility
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Wheelchair access: All WOW spaces are fully accessible for visitors with reduced mobility, with elevators connecting different levels throughout the venue.
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Accessible restrooms: Accessible restrooms are available on-site.
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Accessible parking: Designated accessible parking spaces are located near the entrance.
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Baby-changing facilities: Baby-changing stations are available throughout the venue.
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Family-friendly spaces: Spacious restrooms and dedicated family rest areas make visiting with young children more comfortable.
Additional information
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Wi-Fi: Complimentary Wi-Fi is available throughout WOW.
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Audio guides: Audio guides are available in multiple languages.
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Parking: Visitor parking is available on-site.
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Pets: Pets are welcome in WOW's outdoor terraces and open-air areas. Water can be provided for your four-legged companion on request.
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Sensory activities: You will take part in sensory experiences such as tasting and aroma tests.
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Kids' participation: Children can join the tasting moment with grape juice so they can actively participate.
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Please note: This experience may include craft beverages. Availability is subject to age restrictions and local laws. Please carry a valid ID. Drink responsibly.
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- Your voucher will be emailed to you shortly.
- Display the voucher on your mobile phone with a valid photo ID at the starting point.
- Please check your final voucher for the starting point details & specific instructions.
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