Explore at your pace
Audio guide
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Explore the playful world of rosé, filled with myth-busting stories and staged sets that invite you to pose, laugh, and capture every moment on camera.
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Enjoy five carefully selected rosé tastings that showcase different styles, regions, and winemaking traditions.
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Walk through themed rooms where scenes shift from Provence to California, step into an upside-down room, then end the trail inside a Western saloon.
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Capture memorable photos with extravagant installations, colorful displays, and a glamorous vintage Cadillac experience.
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Make the most of your visit with access to four additional WOW museums included in your ticket.
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Entry to the Pink Palace
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Tasting of 5 varieties of rosé
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Multilingual audio guide
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Hollywood-style Cadillac photo
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Access to four other WOW museums
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These tickets can't be cancelled or rescheduled.
Forget stuffy museums. The Pink Palace turns rosé into a sensory adventure packed with tastings, immersive exhibits, and unforgettable photo moments.
Getting started
Enter the Pink Palace using your admission ticket and step into the first gallery to begin your self-guided visit. Pick up your audio guide and choose your language to follow the suggested route at your own pace. If needed, use the elevators between each floor instead of the several flights of stairs as you make your way through the museum.
What to expect
Pink Palace
Rosé may be one of the world's fastest-growing wine styles, but there's much more to it than its signature pink hue. The Pink Palace takes visitors on a playful journey through the origins, production methods, and culture of rosé wine, combining education with entertainment in a way that's anything but traditional.
Features
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Rosé, reimagined: Discover how rosé is made, the grapes used to create it, and why different regions produce dramatically different styles.
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Five shades of rosé: Sample five rosés, including sparkling and rosé Port varieties, while learning what makes each wine unique.
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The ultimate photo playground: Strike a pose among extravagant pink installations, whimsical displays, and the museum's iconic Hollywood-style Cadillac.
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More WOW to explore: Continue your journey with access to four additional WOW museums included with your ticket.
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Accessibility
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Wheelchair access: Elevators between each floor help guests move around the museum.
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Accessible restrooms: Accessible restrooms are available on the first floor.
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Accessible parking: Designated accessible parking spaces are located near the entrance.
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Stairs: Several flights of stairs feature throughout the museum.
Additional information
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WiFi: Complimentary WiFi is available throughout WOW.
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Audio guides: Audio guides are available in several languages.
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Parking: On-site parking is available for visitors.
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Please note: This experience may include craft beverages. Availability is subject to age restrictions and local laws. Please carry a valid ID. Drink responsibly.
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- Your voucher will be emailed to you shortly.
- Display the voucher on your mobile phone with a valid photo ID at the starting point.
- Please check your final voucher for the starting point details & specific instructions.
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