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Guided tour
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Choose between flexible self-guided visits, customized guided tours, or VIP packages with luxury perks and exclusive access to Ajax’s inner world.
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The self-guided tour lets you explore freely, with access to tunnels, dugouts, and Ajax Gallery, plus themed options like ArenA x Heineken or Birthday Tours.
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On the guided tour, enjoy personalized insights from your guide, seating in the dugouts, and a 10% discount at the fanshop.
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Pick the VIP tour to enjoy private entry zones, expert guide, Sky Lounge refreshments, Ajax scarf souvenir, and fanshop discounts.
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Access to the Johan Cruijff ArenA
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Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends
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Access to the Ajax Gallery of Fame
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Availability of participation in special tours: Matchday Tour, Birthday Party, ArenA x Heineken, Innovation Tour (as per option selected)
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Self-guided, guided, or VIP tours with added drinks (as per option selected)
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English or Dutch guide who can customize your tour as per your group’s interest (as per option selected)
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Seating in the dugouts with a view of the field (as per option selected)
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Access exclusive areas, like Boardroom, Royal Lodge and Press Room with your VIP pass (as per option selected)
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An exclusive Ajax scarf (as per option selected)
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A drink in the Sky Lounge (as per option selected)
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10% discount in the Ajax fanshop (as per option selected)
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Duration: 75-mins or 120-mins (as per tour selected)
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Hotel pickup and drop-off
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Gratuities/tips
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Souvenir photos
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Food and beverages (unless specified in special tours)
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Personal expenses
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Parking
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You can cancel these tickets up to 24 hours before the experience begins and get a full refund.
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Step inside the Johan Cruijff ArenA on a 75-minute self-guided tour, exploring Ajax’s iconic spaces and getting a real feel for the stadium.
Getting started
Enter through the main stadium doors and pick up your tickets. After a quick security check, you can start exploring the stadium at your own pace, following the matchday paths of Ajax players and taking in all the highlights.
What to expect
Opened in 1996, the Johan Cruijff ArenA is the largest stadium in the Netherlands and home to AFC Ajax. It has hosted world-class football matches and concerts, making it a key cultural landmark in Amsterdam.
Features
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Backstage access: Explore areas where Ajax players prepare for matches, including dressing rooms and player preparation zones.
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Players’ tunnel and dugouts: Walk the same route as football legends on matchdays and peek into the dugouts for a coach’s view of the pitch.
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Ajax Gallery of Fame: Discover trophies, historic footage, and authentic Ajax clothing, celebrating the club’s storied history.
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Special themed tours: Choose from all-ages experiences like the Birthday Party, ArenA x Heineken, or Innovation Tour, each offering hands-on fun, from playing on a kids’ pitch to exploring dugouts, tunnels, and sustainable stadium innovations.
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Fanshop discount: Enjoy 10% off at the Ajax fanshop to take home souvenirs or memorabilia.
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Optional upgrades: Upgrade to a guided or VIP tour with a guide who tailors the experience, Sky Lounge drinks, exclusive zones, or a souvenir Ajax scarf.
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What to bring
- Have your entry tickets and ID ready for a seamless experience.
What’s not allowed
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Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not allowed on this experience.
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Due to venue restrictions, pets cannot tag along for this experience.
Accessibility
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This experience is wheelchair and pram/stroller accessible, but some areas of the stadium may have limited accessibility.
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Ramps and elevators are available at the venue for easy access.
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Your guide dogs are welcome at the venue.
Additional information
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The route and access to certain areas may vary based on availability and events.
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Group tours are available for 20–50 people with discounts; check availability in advance.
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Some tours may have age or group restrictions (e.g., birthday parties for children).
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Matchday tours are only available when attending an Ajax match.
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The tour runs in English or Dutch. You’ll join the group speaking your preferred language once you reach the venue.
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Facilities: Washroom, baby changing areas, paid parking, souvenir shop.
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Your voucher will be emailed to you shortly.
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Display the voucher on your mobile phone with a valid photo ID at the starting point.
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Please check your final voucher for the starting point details & specific instructions.
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