Johan Cruijff Arena

Explore ArenA’s hidden VIP areas, including boardrooms and private lounges, experiencing the stadium from a rare perspective few visitors can access.

Unwind in Sky Lounge with a refreshing drink, and claim an exclusive Ajax scarf, adding a tangible memory to your visit.

Walk the matchday route of Ajax legends, moving through players’ tunnels, dugouts, dressing rooms, and ending in the celebrated Ajax Gallery of Fame.

Hear fascinating stories and insider anecdotes from an expert guide who brings ArenA’s hidden rooms, historic moments, and legendary players vividly to life.

Take advantage of 10% off in the Ajax fanshop to buy authentic jerseys, scarves, and memorabilia commemorating your ArenA VIP experience.

See behind-the-scenes stadium highlights at your own pace, including dressing rooms, dugouts, and the Ajax Gallery of Fame’s treasured displays.

Your stadium visit could include special tours like ArenA x Heineken, Innovation Tour, or Matchday Tour, depending on availability that day.

Enjoy a one-hour journey from Damrak, drifting past Anne Frank House, Westerkerk, Skinny Bridge, 17th-century canal houses and more!

Learn about landmarks with onboard English and Dutch guides or choose from 17 extra languages via app & benefit from onboard WiFi, restroom, and kids’ bingo.

Start with a brief live English presentation at Heineken before you explore the brewery freely using a multilingual audio guide & finish your tour with two Heinekens.

Wander Johan Cruijff ArenA at your own pace, visiting dressing rooms, players’ tunnel, dugouts, and the Gallery of Fame filled with Ajax trophies & jerseys.

This combo lets you fully experience Ajax’s stadium and Heineken’s brewery at your own speed, avoiding crowds and tailoring the visit to your interests.

Combine a tour of the legendary Johan Cruijff ArenA, home to Ajax, with a visit to the mind-bending world of AMAZE Amsterdam in this cost-effective combo.

Step into AMAZE Amsterdam’s 8 immersive zones and explore rooms filled with 11D soundscapes and installations that stimulate all your senses.

Take a break before or after your audiovisual journey at the stylish AMAZE Lounge bar, where you can enjoy a drink in hand if you choose.

Step inside the largest football stadium in the Netherlands, home to AFC Ajax and the Dutch national team, for a behind-the-scenes experience.

Follow in the footsteps of legendary players through the Players’ Tunnel and gain access to the Players’ Dressing Rooms, Mixed Zone, Pitch, Manager’s Dugout, and the Ajax Gallery of Fame.

Navigate Johan Cruijff ArenA independently, exploring dressing rooms, dugouts, the players’ tunnel, and the Gallery of Fame full of Ajax achievements.

Depending on availability, enhance your visit with special tours like Matchday, Birthday Party, ArenA x Heineken, or Innovation experiences on your chosen day.

Moco Museum showcases permanent Banksy and KAWS collections with rotating exhibitions like Robbie Williams Pride and Self Prejudice.

Listen to the Moco Museum’s multilingual audio guide in six languages, enjoy the serene garden, and browse playful, art-inspired treasures in the shop.

Explore Amsterdam’s top attractions for free or at discounted rates and access unlimited public transport with the iAmsterdam city card.

Save big at 70+ attractions, including popular sights like free entry to Rijksmuseum, and discounts at the Heineken Experience, Madame Tussauds & more.

Hit all the spots on your bucket list by riding seamlessly on the GVB public transport, including buses, trams, metros, and ferries.

Enjoy a free canal cruise from numerous spots across the city or rent a bike for free and discover Amsterdam at your own pace.

Choose between 24/48/72/96/120-hour passes, skip long ticketing queues with just one digital pass & upgrade to include audio guides.

Experience Ajax history beyond the stands with access to dressing rooms, dugouts tunnels and the Gallery of Fame showcasing trophies and legendary moments.

Spend as long as you like at the Rijksmuseum seeing over 8000 Dutch artworks including pieces by Vermeer and Van Gogh alongside other historical exhibits.

Get a fuller picture of Amsterdam by combining football heritage and classic art collections while saving 15% compared to booking both experiences separately.