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Combo (Save 5%): Heineken Experience Tickets + 1-Hour Heineken Flagship Cruise

Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
People pouring beer at Heineken brewery in Amsterdam.
Luxury open boat with drinks cruising Amsterdam canals near historic ship and museum.
Guests toasting with beer on the Heineken Flagship Canal Cruise in Amsterdam.

Duration

1 hr - 1 hr 30 min

Audio guide

Enhance your experience with multilingual audio guide
4.6/5(4,740)

Malfoy A

Couple
Verified booking
3 weeks ago
The reservation process was smooth, but the most important thing is that we want to give a big shout-out to the staff. A visit can sometimes feel long, but with them (and with someone who doesn't drink alcohol), we had a wonderful time! 10/10

Alfredo L

Couple
Verified booking
2 weeks ago
I recommend both experiences—the museum is interesting and engaging, and the Heineken Experience is wonderful. We waited in line for a few minutes for the latter, but it moved quickly. I would have appreciated having someone there who spoke Italian.

Mariam P

Couple
Verified booking
3 weeks ago
The experience was great—interesting and interactive, with a much-appreciated beer tasting. The guides are fantastic; they make the experience enjoyable and fun. I highly recommend it.

Jennifer F

Couple
Verified booking
2 weeks ago
The Heinekein experience was really good, you can taste the bear and is great to learn the history about it. The stadium was good if you like football, is a good combo to do!

Guillermo S

Couple
Verified booking
Last week
A visit to Heineken is a must for anyone visiting beautiful Amsterdam who loves good beer! Don't miss out on exploring this unmissable beer temple!

Luca P

Group
Verified booking
Apr 2026
Great deal—I saved a few euros, plus I didn't have to wait in line for a ticket. Best of all, the app is very convenient and easy to use, letting you buy various packages and even split them by day and person. I recommend it for anyone who needs to book in advance.
    • Pair Amsterdam’s original brewing heritage with a social circuit on the city’s only official Heineken-branded canal cruise.

    • Explore the 1867 brewery at the Heineken Experience via an interactive circuit featuring a live English presentation, audio guides, 4D exhibits, and two included Heinekens.

    • With the Heineken Flagship cruise, enjoy a 1-hour premium canal tour featuring live commentary from a local skipper and an additional chilled Heineken or soft drink served on board.

    • Use your single digital booking to coordinate your brewery visit and boat departure on the same day or spread them across your trip.

  • Heineken Experience

    • 1.5-hour tour of Heineken Experience

    • Live presentation in English

    • Audio guide in Dutch, German, French, Italian, Spanish and Portuguese

    • 2 complementary Heinekens at ‘Dam Bar

    Heineken Flagship Cruise

    • 1-hour canal cruise

    • English-speaking expert

    • 1 beverage (water, soft drink or a cold Heineken)

  • Heineken Experience + Heineken Flagship Cruise

    • Additional drinks (available for purchase)
  • These tickets can't be cancelled or rescheduled.

  • 4,740 reviews

    How do we collect reviews?

    These ratings include verified reviews from both Headout guests and our trusted partners who operate this experience locally. All reviews come from real travelers who've taken this experience.

    2.9K
    1.7K
    24
    5
    4
    France
    United States
    Brazil
    Italy
    United Kingdom
    Canada
    Germany
    Argentina
    Spain
    Romania
    France
    United States
    Brazil
    Italy
    United Kingdom
    Canada
    Germany
    Argentina
    Spain
    Romania
    Guests from France, United States, Brazil and over 35 countries have loved this experience

    What our guests say

    Malfoy A

    Couple
    Verified booking
    3 weeks ago
    The reservation process was smooth, but the most important thing is that we want to give a big shout-out to the staff. A visit can sometimes feel long, but with them (and with someone who doesn't drink alcohol), we had a wonderful time! 10/10

    Alfredo L

    Couple
    Verified booking
    2 weeks ago
    I recommend both experiences—the museum is interesting and engaging, and the Heineken Experience is wonderful. We waited in line for a few minutes for the latter, but it moved quickly. I would have appreciated having someone there who spoke Italian.

    Mariam P

    Couple
    Verified booking
    3 weeks ago
    The experience was great—interesting and interactive, with a much-appreciated beer tasting. The guides are fantastic; they make the experience enjoyable and fun. I highly recommend it.

    Jennifer F

    Couple
    Verified booking
    2 weeks ago
    The Heinekein experience was really good, you can taste the bear and is great to learn the history about it. The stadium was good if you like football, is a good combo to do!

    Guillermo S

    Couple
    Verified booking
    Last week
    A visit to Heineken is a must for anyone visiting beautiful Amsterdam who loves good beer! Don't miss out on exploring this unmissable beer temple!
  • Pair an industrial journey through brewing history with a premium social cruise through Amsterdam’s iconic 17th-century canal ring.

    Getting started

    Begin your experience at the Heineken Experience by presenting your digital ticket for validation at your selected timeslot. Following the brewery circuit, the Heineken Flagship boat departs from a dedicated jetty located a 5-minute walk away on the Stadhouderskade. Many travellers choose to visit these back-to-back for a seamless 3-drink afternoon transition from the bar to the water.

    What to expect

    Heineken Experience

    Step into the original 1867 brewery for a guided introduction that leads into a self-paced interactive journey through the historic industrial brewhouse and modern bottling simulations.

    Features:

    • Industrial brewhouse: Walk through the preserved brewing halls to view the original massive copper tanks used for 19th-century production.

    • Live English presentation: Listen to a brand ambassador share the narrative of the Heineken family’s heritage and global expansion.

    • Interactive 4D exhibits: Experience the brewing and bottling process through motion-based sensory displays and multimedia simulations.

    • The Best 'Dam Bar: Conclude your self-guided walk with two perfectly chilled Heinekens included as part of your brewery entry.

    Heineken Flagship Cruise

    Board a premium vessel for a social tour of the UNESCO World Heritage canals, led by a local skipper who provides live context on the city's sights and architecture.

    Features:

    • Premium canal circuit: Navigate the central waterways, including the Prinsengracht and Herengracht, on a boat designed for social sightseeing.

    • Included drink: Enjoy a third chilled Heineken or soft drink served on board as you cruise through the city.

    • Live skipper commentary: Gain local insights and hear stories about Amsterdam’s history directly from your captain during the 1-hour tour.

    • Dedicated boarding point: Use the exclusive Heineken jetty located within short walking distance of the brewery, bypassing busier central terminals.

  • What to bring

    Heineken Experience + Heineken Flagship Cruise

    • Ensure your entry tickets and ID are on hand for a smooth experience.

    What’s not allowed

    Heineken Experience + Heineken Flagship Cruise

    • For safety reasons, guests under the age of 18 are not allowed on this experience.

    • Outside food & beverages and smoking are not allowed in this experience.

    • Your pets are not permitted on this experience.

    Accessibility

    Heineken Experience + Heineken Flagship Cruise

    • For your convenience, guide dogs are welcome to join you.

    Heineken Experience

    • This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

    Heineken Flagship Cruise

    • This experience is not accessible to wheelchair users.

    Additional information

    Heineken Experience

    • Available facilities: lockers, cloakroom and restroom.
    • Your voucher will be emailed to you shortly.
    • Display the voucher on your mobile phone with a valid photo ID at the starting point.
    • Please check your final voucher for the starting point details & specific instructions.
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