Duration
Open today
Audio guide
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Pair Amsterdam’s original brewing heritage with a social circuit on the city’s only official Heineken-branded canal cruise.
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Explore the 1867 brewery at the Heineken Experience via an interactive circuit featuring a live English presentation, audio guides, 4D exhibits, and two included Heinekens.
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With the Heineken Flagship cruise, enjoy a 1-hour premium canal tour featuring live commentary from a local skipper and an additional chilled Heineken or soft drink served on board.
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Use your single digital booking to coordinate your brewery visit and boat departure on the same day or spread them across your trip.
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Heineken Experience
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1.5-hour tour of Heineken Experience
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Live presentation in English
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Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
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2 complementary Heinekens at ‘Dam Bar
Heineken Flagship Cruise
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1-hour canal cruise
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English-speaking expert
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1 beverage (water, soft drink or a cold Heineken)
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Heineken Experience + Heineken Flagship Cruise
- Additional drinks (available for purchase)
These tickets can't be cancelled or rescheduled.
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Pair an industrial journey through brewing history with a premium social cruise through Amsterdam’s iconic 17th-century canal ring.
Getting started
Begin your experience at the Heineken Experience by presenting your digital ticket for validation at your selected timeslot. Following the brewery circuit, the Heineken Flagship boat departs from a dedicated jetty located a 5-minute walk away on the Stadhouderskade. Many travellers choose to visit these back-to-back for a seamless 3-drink afternoon transition from the bar to the water.
What to expect
Heineken Experience
Step into the original 1867 brewery for a guided introduction that leads into a self-paced interactive journey through the historic industrial brewhouse and modern bottling simulations.
Features:
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Industrial brewhouse: Walk through the preserved brewing halls to view the original massive copper tanks used for 19th-century production.
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Live English presentation: Listen to a brand ambassador share the narrative of the Heineken family’s heritage and global expansion.
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Interactive 4D exhibits: Experience the brewing and bottling process through motion-based sensory displays and multimedia simulations.
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The Best 'Dam Bar: Conclude your self-guided walk with two perfectly chilled Heinekens included as part of your brewery entry.
Heineken Flagship Cruise
Board a premium vessel for a social tour of the UNESCO World Heritage canals, led by a local skipper who provides live context on the city's sights and architecture.
Features:
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Premium canal circuit: Navigate the central waterways, including the Prinsengracht and Herengracht, on a boat designed for social sightseeing.
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Included drink: Enjoy a third chilled Heineken or soft drink served on board as you cruise through the city.
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Live skipper commentary: Gain local insights and hear stories about Amsterdam’s history directly from your captain during the 1-hour tour.
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Dedicated boarding point: Use the exclusive Heineken jetty located within short walking distance of the brewery, bypassing busier central terminals.
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What to bring
Heineken Experience + Heineken Flagship Cruise
- Ensure your entry tickets and ID are on hand for a smooth experience.
What’s not allowed
Heineken Experience + Heineken Flagship Cruise
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For safety reasons, guests under the age of 18 are not allowed on this experience.
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Outside food & beverages and smoking are not allowed in this experience.
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Your pets are not permitted on this experience.
Accessibility
Heineken Experience + Heineken Flagship Cruise
- For your convenience, guide dogs are welcome to join you.
Heineken Experience
- This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Heineken Flagship Cruise
- This experience is not accessible to wheelchair users.
Additional information
Heineken Experience
- Available facilities: lockers, cloakroom and restroom.
- Your voucher will be emailed to you shortly.
- Display the voucher on your mobile phone with a valid photo ID at the starting point.
- Please check your final voucher for the starting point details & specific instructions.
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