City Cards

IAmsterdam Card: Access to This is Holland & 70+ Attractions

Name: IAmsterdam Card: Access to This is Holland & 70+ Attractions
Start: 2026-09-08T09:00:00
End: 2026-09-08T21:00:00
Location: I Amsterdam Store

4.4/5(2,165)

Markus L

Solo

Verified booking

Jul 2026

The I amsterdam City Card provides free or discounted admission to many attractions, such as museums, observation decks, and events like canal cruises or the Heineken Experience, and offers discounts on many items at the I amsterdam Stores. The public transit ticket included in the price makes it easy to get around quickly and can be used as often as you like during the validity period. The well-developed public transit system has stops near the attractions and events, so you don’t have to walk far. The QR code in the app also works offline, so you just need to make sure your smartphone’s battery is charged. For visitors who want to see and experience as much of Amsterdam as possible, the I amsterdam City Card is indispensable. The flyer tells you where the I amsterdam City Card can be used. I would use the I amsterdam City Card again in a heartbeat.

Legagneux V

Group

Verified booking

Jul 2026

It was easy to book tours on-site, and there were plenty of pricing options. We especially enjoyed the free boat tour, the Rijksmuseum reservation, and the Moco.

Espie M

Solo

Verified booking

Apr 2026

We really got our money's worth out of the card thanks to the free attractions and tours, plus the included public transportation. This card is definitely worth buying if you use it wisely.

Henri C

Solo

Verified booking

Apr 2026

The I Amsterdam City Card is very convenient—it gives you access to the city’s top attractions and lets you use public transportation without any restrictions. It’s a bit pricey for 48 hours if you don’t do at least four activities or tours.

Explore Amsterdam’s museums, including This is Holland, enjoy cruises, and access unlimited public transport with the I Amsterdam city card.

Save big at 70+ attractions, including popular sights like Rijksmuseum, the Heineken Experience, Madame Tussauds & more.

Hit all the spots on your bucket list by riding seamlessly on the GVB public transport, including buses, trams, metros, and ferries.

Enjoy a free canal cruise from numerous spots across the city or rent a bike for free and discover Amsterdam at your own pace.

Choose between 24/48/72/96/120-hour passes, skip long ticketing queues with just one digital pass & upgrade to include audio guides.

Validity: Pass valid for 24/48/72/96/120 hours

Entry to This is Holland

Audio guides (based on the option selected)

Access to:

Museums: Rijksmuseum, Moco Museum, H’ART Museum & more

Landmarks: Madame Tussauds, the Amsterdam Dungeon, ARTIS Amsterdam Royal Zoo & more

Bus tours and cruises: Amsterdam Circle Line B.V., Blue Boat Company, LOVERS Canal Cruises & more

Guided tours: Amsterdam Self-Guided Food Tour

Activities: Fun Forest, The Ultimate Flight Experience & more

Transportation: Unlimited access to GVB public transport, including metros, trams, buses, ferries, and 24-hour bike rentals

Discounts at the Heineken Experience, Our House, the Upside Down Amsterdam & more

Get all details here

Transportation to/from Schiphol Airport

These tickets can't be cancelled or rescheduled.

2,165 reviews
How do we collect reviews?
These ratings include verified reviews from both Headout guests and our trusted partners who operate this experience locally. All reviews come from real travelers who've taken this experience.
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What our guests say
Legagneux V
Group
Verified booking
Jul 2026
It was easy to book tours on-site, and there were plenty of pricing options. We especially enjoyed the free boat tour, the Rijksmuseum reservation, and the Moco.
Scott S
Solo
Verified booking
Aug 2026
The City Card was great. Made making decisions about whether or not to visit museums, tours, canal cruises easy since all were covered by the card!
Markus L
Solo
Verified booking
Jul 2026
The I amsterdam City Card provides free or discounted admission to many attractions, such as museums, observation decks, and events like canal cruises or the Heineken Experience, and offers discounts on many items at the I amsterdam Stores. The public transit ticket included in the price makes it easy to get around quickly and can be used as often as you like during the validity period. The well-developed public transit system has stops near the attractions and events, so you don’t have to walk far. The QR code in the app also works offline, so you just need to make sure your smartphone’s battery is charged. For visitors who want to see and experience as much of Amsterdam as possible, the I amsterdam City Card is indispensable. The flyer tells you where the I amsterdam City Card can be used. I would use the I amsterdam City Card again in a heartbeat.
Stacie T
Solo
Verified booking
Jul 2026
Easy to use. Made our time in Amsterdam very easy to navigate and explore.
Marco P
Couple
Verified booking
Jun 2026
the ability to access various museums and attractions

Discover more, spend less

Access to over 70 attractions, museums, and experiences included under a single pass, including This is Holland, Heineken Experience, ARTIS Amsterdam Royal Zoo, Rijksmuseum & more. Card validity ranges from 24/48/72/96/120 hours, allowing flexibility based on your travel plans and budget.

Want to see Amsterdam from a unique perspective? Then, set sail on one of the free canal cruises included in your pass and discover the city from the water. If you’re looking for a change of pace to your travel schedule, you can also rent a bike for a day and explore local haunts and hidden gems. Want to learn more about the history of the city? Upgrade your pass to include audio guides that offer insights into the top landmarks you’ll visit.

Exploring Amsterdam made easier with public transport

Unlimited travel access is included on all GVB trams, buses, metro lines, and ferries within the Amsterdam city area, so you can get to all the spots on your bucket list by riding seamlessly on public transport. Coverage extends to day and night routes, ensuring convenient travel across the city. No need to purchase separate transit fares – just tap your City Card and go.

Seamless activation

Download the I amsterdam City Card app.

Use your order confirmation number to add your City Card to your smartphone via the app.

Some attractions may require advance reservations; these can be made following the instructions in the app or on the official websites of the venues.

Find venue details, pre-recorded commentary, suggested itineraries, a city map, and more – all in one place with the app.

Activation begins when you scan your pass at the first attraction or on public transport.

Validity: Your card is valid for 1 year from the date of purchase if unactivated. Once activated, it remains valid for the chosen duration (24, 48, 72, 96, or 120 hours) and expires at the end of that period.

Additional Information

Each attraction or landmark can only be visited once with this card.

How to redeem your I-Amsterdam City Card

The I amsterdam City Card comes in digital form and works on smartphones through our app

To use the City Card you will need to download the I amsterdam City Card app and add your card to it.

You are required to claim your digital City Card by installing the official City Card App and registering by using your unique CC-code specified in your voucher.

You will receive an email confirmation with your I amsterdam City Card: Canal Cruise, Public Transport And Attractions Entry voucher shortly

Activate the card only when you are in Amsterdam and ready to use it. Make sure to charge your smartphone well to ensure you have access to it all day! Through the app, you can transfer cards to your family members or friends and navigate the city through a map highlighting the best locations.

Once a card has been transferred, it cannot be transferred (back) again.

Note

Head to the I amsterdam Store if you need any help with the I amsterdam City Card app, or if you would like to get information and tips about your stay in Amsterdam (located on north side of the central train station, Amsterdam Centraal, De Ruijterkade 28 B t/m D).

Opening hours of I amsterdam Store, Monday to Friday 10:00 AM to 7:00 PM, Saturday and Sunday 9:00 AM to 6:00 PM.

Please refer to the operating hours of each attraction/activity that you'd like to do to make sure you face no unpleasant surprises