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Get the full Heineken story with a live English presentation, a multilingual audio guide, and a walkthrough of the original brewery.
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Tour Heineken’s historic brewery, admire giant copper tanks, test your pouring skills, and even see the nitty-gritty of the brewing process.
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Upgrade with fast-track Heineken entry, brewery rooftop access and a 75-minute Amsterdam canal cruise featuring scenic views and audio in 19 languages.
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Entry to Heineken Experience
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Live presentation in English
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Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
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2 complimentary Heinekens
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Rooftop access (as per option selected)
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75-min canal cruise (as per option selected)
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Glass-top roof boats (as per option selected)
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Audio guide in 19 languages on the boat (as per option selected)
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Fast-track entry to Heineken Experience (as per option selected)
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3 glasses of Heineken (as per option selected)
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These tickets can't be cancelled or rescheduled.
How do we collect reviews?
Guests from Italy, Brazil, United States and over 36 countries have loved this experience
Noha
Apr, 2025Verified booking
This tour was so fun and a MUST to do in Amsterdam. The staff all had great vibes and made sure to make it an exciting time for everyone. It's great to do with family or friends and it was such an engaging experience.
Henrietta
Jun, 2025Verified booking
Loved the games, photo points and the part where we became the beer. Was something I haven't experienced before. Loved the tasting part and that at the end we could choose what to drink twice. All the Heineken members either presenting, at the bar or at the entrance were super sweet and friendly! They elevated the experience even more.Nadia
May, 2025Verified booking
The Heineken experience, not to be missed. Excellent plan to do with friends! The canal tour is a must see in Amsterdam!
Yuan
Jun, 2025Verified booking
Very easy to buy the ticket online!
Ida
Jun, 2025Verified booking
The part where you "become" a beer. Really nice effects.
Hear the Heineken story from the pros with a live presentation, soak up the details with an audio guide, and chat with the crew about any questions!
Getting started
Kick off your Heineken Experience adventure in Amsterdam! Arrive 10-15 minutes early so you don’t miss a thing, and don’t forget your ID—this one’s strictly for the 18+ crowd!
What to expect
Step into Heineken’s original Amsterdam brewery and uncover the story behind one of the world’s most iconic brands. Interactive exhibits and a captivating live presentation bring the brand’s history and brewing process to life.
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Historic brewery walk – Explore the former brewery, where massive copper tanks once played a key role in Heineken’s brewing legacy.
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Live presentation – Get the inside scoop on Heineken’s story and brewing magic from a fun, English-speaking guide.
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Tasting – Wrap up your visit at a tasting room of this 158-year-old brewery.
Enjoy the Heineken Experience at your own pace, guided by an audio tour available in six languages.
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What to bring
- Have your entry tickets and ID ready for a seamless experience.
What’s not allowed
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Outside food & beverages and smoking are not permitted on this experience.
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Due to venue restrictions, pets cannot tag along for this experience.
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Safety is a priority so this experience is restricted for guests under the age of 18 years.
Accessibility
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This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
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Your guide dogs are welcome at the venue.
Additional information
- Facilities: lockers, cloakroom, and restroom.
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Your voucher will be emailed to you instantly.
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Please arrive at the redemption point 15 minutes before the scheduled time of your visit to avoid any delays.
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Display the voucher on your mobile phone with a valid photo ID at the redemption point.
Ticket redemption point
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Show your ticket at Heineken Experience.
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Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.
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Landmark: Van Randwijk monument.
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