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Tickets to Heineken Experience with Free Drinks

Rated 4.3 out of 5.0 from 6 reviews.
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Instant confirmation
Mobile ticket
Flexible duration
Audio guide


  • Explore the oldest Heineken® brewery in the heart of Amsterdam. Discover its rich history, brewing techniques, and iconic branding.

  • Choose from 6 languages for your audio guide, and end your tour with 2 refreshing beers.

  • Step into the historic brewing rooms and get hands-on with fun, interactive games from the brand's global sponsors.

  • Did you know? The brewery had to shut in 1988 because of its vast expansion. It's not every day a brand grows too big for its boots!


  • Entry to the first built Heineken brewery

  • 2 perfectly chilled Heineken beers

  • Live presentation in English

  • Audio guide in Dutch, German, French, Italian, Spanish and Portuguese

cancellation policy

These tickets can't be cancelled or rescheduled.

ratings & reviews

6 Ratings
Alexander Bell


Nov, 2023
Great day out with the family, will be back for sure!
Dillon Smith


Nov, 2023
Very informative and lots to do in the building. Good value

Journey Through Brewing Legacy

Step into the Heineken Experience in Amsterdam, where the iconic brand's oldest brewery stands. Although the brewery stopped operations in 1988 due to rapid expansion, the lingering scent of hops and barley still fills its halls. Discover Heineken's journey from a local favorite to a global powerhouse through a live presentation in English. Dive into the brewing process with an audio guide available in 6 languages. Discover the story behind Heineken's iconic star emblem and master the art of enjoying this beer. After the tour, refresh with 2 chilled Heineken beers.

Heineken Experience

Monday10:30 AM - 9:00 PMlast entry 6:45 PM
Tuesday10:30 AM - 9:00 PMlast entry 6:45 PM
Wednesday10:30 AM - 9:00 PMlast entry 6:45 PM
Thursday10:30 AM - 9:00 PMlast entry 6:45 PM
Friday10:30 AM - 9:00 PMlast entry 6:45 PM
Saturday10:30 AM - 9:00 PMlast entry 6:45 PM
Sunday10:30 AM - 9:00 PMlast entry 6:45 PM

Important Information

  • Guide dogs are allowed for this experience.


  • Minors are restricted from participating in this experience.
  • Your voucher will be emailed to you shortly.

  • Please arrive at the redemption point 15 mins before the scheduled time of your visit to avoid any delays.

  • Display the voucher on your mobile phone with a valid photo ID at the redemption point.

Ticket Redemption Point

  • Show your ticket at Heineken Experience.

  • Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.

  • Landmark: Van Randwijk monument.

Get Directions to the Redemption Point

Getting There

By Bus

  • The closest bus stop is Amsterdam, Vijzelgracht. It is a quick 2-minute walk to the redemption point.

  • Board buses N82, N83, and more to get you there.

By Tram

  • The closest tram station is Marie Heinekenplein. It is a quick 2-minute walk to the redemption point.

  • Board trams 4, 24 and, more to get you there.

Missing any information?

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