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Heineken Experience Tickets

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  • Explore the oldest Heineken® brewery in the heart of Amsterdam. Discover its rich history, brewing techniques, and iconic branding.

  • Choose from 6 languages for your audio guide, and end your tour with 2 refreshing beers.

  • Step into the historic brewing rooms and get hands-on with fun, interactive games from the brand's global sponsors.

  • F1 fans around the world, here's a once-in-a-blue-moon chance to see Max Verstappen's stunning RB14 car on display at the Heineken Experience.

  • Did you know? The brewery had to shut in 1988 because of its vast expansion. It's not every day a brand grows too big for its boots!


  • Entry to Heineken Experience, the first built Heineken brewery

  • 2 perfectly chilled Heineken beers

  • Self-guided tour with presentation in English

  • Audio guide in Dutch, German, French, Italian, Spanish and Portuguese

  • Rooftop view with access to Rooftop bar & garden (optional)

Cancellation policy

These tickets can't be cancelled or rescheduled.

Ratings & Reviews

4K Ratings
  • United Kingdom
  • Ireland
  • United States
  • France
  • Italy
  • Spain
  • Turkey
  • Finland
  • Switzerland
  • Romania
  • United Kingdom
  • Ireland
  • United States
  • France
  • Italy
  • Spain
  • Turkey
  • Finland
  • Switzerland
  • Romania
Guests from United Kingdom, Ireland, United States and over 27 countries have loved this experience
brona clarke



Mar, 2024

Queues are really long & not managed very well, so much staff & they are not sure what they are doing & having the craic with their mates.
Haser Hasan Sutcu



Feb, 2024

I have been to the same tour about 8 years ago, this time I brought new visitors with me however, the tour was nothing like before. There is hardly explanation of the steps or the tour and we just walk through the path created for us. Besides before the final drinks were given in the roof top bar but now they made that another source of money and selling separate tickets for it.
John W Waters



Feb, 2024

Our flight was delayed from Texas and we missed our time. The employees let us in and were very courteous. The tour was fantastic, one of the best brewery tours that I've been on. Thanks so much.
Daniel Martin Conroy



Feb, 2024

Well organised and laid out, self guided aspect allows you to go at your own pace. Very enjoyable experience, guides were knowledgeable and friendly. Rooftop garden was a nice way to finish the afternoon with a good vibe and nice view, not to mention great drink.
Nicole Geraghty



Jan, 2024

We loved everything especially the bar downstairs that has a pint challenge and the rooftop bar was very cool only pity is you aren't allowed smoke a cigarette on the rooftop :( everything else was perfect

Journey Through Brewing Legacy

Step into the Heineken Experience in Amsterdam, where the iconic brand's oldest brewery stands. Although the brewery stopped operations in 1988 due to rapid expansion, the lingering scent of hops and barley still fills its halls. Discover Heineken's journey from a local favorite to a global powerhouse through a live presentation in English. Dive into the brewing process with an audio guide available in 6 languages. Discover the story behind Heineken's iconic star emblem and master the art of enjoying this beer. After the tour, refresh with 2 chilled Heineken beers.

Also, did you know that Max Verstappen's RB14 car is going to be on display at the Heineken experience? Don't miss out on this rare opportunity and go admire the beauty!

Heineken Experience

Monday10:30 AM - 7:30 PMlast entry 5:15 PM
Tuesday10:30 AM - 7:30 PMlast entry 5:15 PM
Wednesday10:30 AM - 7:30 PMlast entry 5:15 PM
Thursday10:30 AM - 7:30 PMlast entry 5:15 PM
Friday10:30 AM - 9:00 PMlast entry 6:45 PM
Saturday10:30 AM - 9:00 PMlast entry 6:45 PM
Sunday10:30 AM - 7:30 PMlast entry 5:15 PM

Important Information

  • Guide dogs are allowed for this experience.


  • Minors are restricted from participating in this experience.
  • Your voucher will be emailed to you shortly.

  • Please arrive at the redemption point 15 mins before the scheduled time of your visit to avoid any delays.

  • Display the voucher on your mobile phone with a valid photo ID at the redemption point.

Ticket Redemption Point

  • Show your ticket at Heineken Experience.

  • Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.

  • Landmark: Van Randwijk monument.

Get Directions to the Redemption Point

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