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Heineken® Experience Tickets

People enjoying inside the Heineken brewery
People enjoying inside the Heineken brewery
People enjoying inside the Heineken brewery
Inside the Heineken brewery

Discover the secrets behind one of the most famous beers in the world with these entry tickets to the Heineken® Experience in Amsterdam.

Highlights

  • Explore the oldest Heineken® brewery in the heart of Amsterdam. Discover its rich history, brewing techniques, and iconic branding.

  • Immerse yourself in the interesting story of the creation of this world-famous brew through a live English presentation and a multilingual audio guide.

  • Step into the historic brewing rooms and get hands-on with fun, interactive games from the brand's global sponsors.

  • Indulge your taste buds with a Heineken®-tasting experience! Taste two expertly crafted beers and discover the art of brewing.

  • Enhance your experience by upgrading, giving you access to Heineken®'s rooftop, a 1-hour canal cruise, or entry into two extra attractions in Amsterdam.

  • Did you know? The brewery had to shut in 1988 because of its vast expansion. It's not every day a brand grows too big for its boots!

Inclusions

  • Entry to Heineken® Experience

  • Live presentation in English

  • Audio guide in Dutch, German, French, Italian, Spanish and Portuguese

  • 2 Heineken beers

  • Rooftop access (as per option selected)

  • 1-hour canal cruise (as per option selected)

  • 2 extra attractions in Amsterdam from this list (as per option selected)

Cancellation policy

These tickets can't be cancelled or rescheduled.

Reviews

4.6
8.5K ratings
5/5
5.2K
4/5
3.1K
3/5
33
2/5
29
1/5
78
  • United Kingdom
  • United States
  • Ireland
  • Brazil
  • France
  • Italy
  • Spain
  • Australia
  • Argentina
  • Canada
Guests from United Kingdom, United States, Ireland and over 40 countries have loved this experience
Maria Fernanda N.S.Bassères

Maria

4/5

Oct, 2024

I went to the Heinker brewery and it was as smooth as a trip through the canals of Amsterdam. Everything started on time and went smoothly.
View original review in Portuguese
Keith Duckworth

Keith

5/5

Oct, 2024

Both tours at Ajax and Heineken were fantastic and we loved every minute. The staff were also very friendly and helpful 👍
Amy Susan Coppernoll

Amy

5/5

Oct, 2024

Staff was very friendly with helping Americans in English to purchase tickets, advise us where to embark and any other information we would need. Our tour guide was amazing and very knowledgeable. The Captain was helpful and also very knowledgeable! Great Experience and one I would do again!!
Blanca Maria Padilla Maradiaga

Blanca

5/5

Oct, 2024

Una súper experiencia 🥰🥰🥰🥰
remedios de andrea

Remedios

5/5

Oct, 2024

Experiencia única , me encantó , lo único que sería genial que pusieran traductores en varios idiomas para que todos pudieran entender la gran historia de esta cerveza pero de verdad recomendable 100%

Journey through brewing legacy

Step into the Heineken® Experience in Amsterdam, where the iconic brand's oldest brewery stands. Although the brewery stopped operations in 1988 due to rapid expansion, the lingering scent of hops and barley still fills its halls. A live English presentation traces Heineken's journey from a local favorite to a global powerhouse. Dive into the brewing process with an audio guide available in 6 languages. Discover the story behind Heineken's iconic star emblem and master the art of enjoying this beer. After the tour, refresh with 2 chilled Heineken beers. That's not all, Max Verstappen's RB14 car is going to be on display at the Heineken experience, so don't miss out on this rare opportunity and go admire the beauty!

Make the most of Amsterdam with optional upgrades

Now that you're all refreshed after tasting the two delicious beers at the Heineken® Experience, why not upgrade your tickets to explore more of what Amsterdam has to offer? You can opt-in to access the terrace at the Heineken® Experience, which offers some of the most unbelievable views of the city. Or you can choose to go on a relaxing 1-hour canal cruise. Alternatively, upgrade and get entry to any two extra attractions in the city.

Heineken Experience

Monday10:30 AM - 07:30 PMlast entry 05:15 PM
Tuesday10:30 AM - 07:30 PMlast entry 05:15 PM
Wednesday10:30 AM - 07:30 PMlast entry 05:15 PM
Thursday10:30 AM - 07:30 PMlast entry 05:15 PM
Friday10:30 AM - 09:00 PMlast entry 06:45 PM
Saturday10:30 AM - 09:00 PMlast entry 06:45 PM
Sunday10:30 AM - 07:30 PMlast entry 05:15 PM

What's not allowed

  • Safety is a priority so this experience is restricted to guests under the age of 18 years.

Accessibility

  • Your guide dogs are welcome at the venue.

  • This experience is wheelchair accessible. As it is a historic building, it is recommended to contact the venue before visiting.

  • Your voucher will be emailed to you shortly.

  • Please arrive at the redemption point 15 mins before the scheduled time of your visit to avoid any delays.

  • Display the voucher on your mobile phone with a valid photo ID at the redemption point.

Ticket Redemption Point

  • Show your ticket at Heineken Experience.

  • Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.

  • Landmark: Van Randwijk monument.

Get Directions to the Redemption Point

Missing any information?

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