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Explore at your pace
Audio guide
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Pair Amsterdam’s high-energy brewery heritage with a relaxing canal cruise for a 14% saving and the convenience of a single digital booking.
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Bypass the ticket queue at the Heineken Experience for a multi-sensory journey through the original brewery, including interactive exhibits and two complimentary Heinekens.
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View the city’s merchant houses and historic stone bridges from the water on a glass-roofed boat with GPS-guided commentary in 19 languages on your 1-hour canal cruise.
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Enjoy total freedom to visit both attractions on the same day or split your visits across different dates to suit your schedule.
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Heineken Experience
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Entry to Heineken Experience
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Live presentation in English
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Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
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3 complimentary Heinekens or soft drinks at the Heineken Bar
Amsterdam canal cruise
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1-hour Amsterdam canal cruise
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Free audio guide in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew, and Hindi
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Glass-top roof boats
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Transport to and from the meeting points
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Food and drinks other than the 3 included drinks
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Personal expenses
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Hotel pickup and drop-off
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These tickets can't be cancelled or rescheduled.
- 3,833 reviews
How do we collect reviews?
These ratings include verified reviews from both Headout guests and our trusted partners who operate this experience locally. All reviews come from real travelers who've taken this experience.
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Pair the vibrant pulse of Amsterdam’s brewing history with a tranquil perspective of its historic waterways on a day that balances interactive fun with relaxing sightseeing.
Getting started
Most travellers begin at the Heineken Experience in the De Pijp district. After a brief ticket validation and ID check at the entrance, you will enter the self-guided circuit. The canal cruise departure point is located just a 400-meter walk from the brewery exit; simply present your digital voucher at the dock to board the next available boat.
What to expect
Heineken Experience
Step into a multi-sensory world where the original 19th-century brewery has been transformed into an interactive playground. You’ll move from the heat of the historic brewhouse to high-tech bars, ending with a social tasting session.
Features:
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Historic brewhouse: Walk among the original copper tanks where the first batches of Heineken were brewed over 150 years ago.
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4D 'Brew Your Ride': Experience a sensory simulation of the brewing and bottling process from the perspective of a beer bottle.
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The tasting session: Join a brand ambassador for a mini-masterclass on the "Star" pouring technique and the science of the perfect head.
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The Best '04 Bar: Conclude your tour in the social hub of the brewery with three chilled Heinekens included in your ticket.
Amsterdam canal cruise
Trade the city's busy streets for the tranquillity of its UNESCO-protected waterways. As you glide through the Herengracht and Prinsengracht, you’ll see Amsterdam’s famous leaning houses from the best possible vantage point.
Features:
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GPS audio guide: Listen to stories of the Dutch Golden Age and the engineering of the canal belt, available in 19 different languages.
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Panoramic glass roof: Enjoy unobstructed views of the city's 17th-century architecture and historic stone bridges regardless of the weather.
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Historic landmarks: Sail past the Anne Frank House and the Westerkerk, discovering the history of the merchant families who built the city.
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What to bring
Heineken Experience
- Have your entry tickets and ID ready for a seamless experience.
What’s not allowed
Heineken Experience
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Safety is a priority, so this experience is restricted for guests under the age of 18 years.
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Outside food & beverages and smoking are not permitted on this experience.
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Due to venue restrictions, pets cannot tag along for this experience.
Accessibility
Heineken Experience
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This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
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Your guide dogs are welcome at the venue.
Amsterdam canal cruise
- Only guide dogs (which must be recognisable as such) are allowed on the boat.
Additional information
Heineken Experience
- Facilities: lockers, cloakroom, and restroom.
Amsterdam canal cruise
- Check in 15 minutes before departure.
- Your voucher will be emailed to you shortly.
- Display the voucher on your mobile phone with a valid photo ID at the starting point.
- Please check your final voucher for the starting point details & specific instructions.
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