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Heineken Experience Entry Tickets

Heineken Brewery building in Amsterdam with signage and clock.
Heineken Experience bar with foam infusions display in Amsterdam.
Visitors enjoying a tour inside the Heineken brewery, Amsterdam.
Guests enjoying the Heineken Experience in Amsterdam with a vintage sign.

Open today

10:30am - 07:30pm

Explore at your pace

Choose your entry time, stay as long as you like

Audio guide

Enhance your experience with multilingual audio guide

4.6/5

(4,873)

Evelyn  Weidler

Evelyn

Sep 2025
Verified booking
4/5
It was a great combination. The tour with audio guide explained everything and there were a few surprises at the end with a photo box etc. The beer afterwards was delicious. The canal cruise is great as always and gives a good insight into Amsterdam.
Henrietta Szabó

Henrietta

Jun 2025
Verified booking
4/5
Loved the games, photo points and the part where we became the beer. Was something I haven't experienced before. Loved the tasting part and that at the end we could choose what to drink twice. All the Heineken members either presenting, at the bar or at the entrance were super sweet and friendly! They elevated the experience even more.
Stuart Vaughan

Stuart

Sep 2025
Verified booking
5/5
Thoroughly enjoyable experience. The staff were all so enthusiastic & extremely friendly. It was a truly informative and engaging experience which I would highly recommend to anyone visiting Amsterdam
    • Get the full Heineken story with a live English presentation, a multilingual audio guide, and a walkthrough of the original brewery.

    • Tour Heineken’s historic brewery, admire giant copper tanks, test your pouring skills, and even see the nitty-gritty of the brewing process.

    • Upgrade with fast-track Heineken entry, brewery rooftop access and a 75-minute Amsterdam canal cruise featuring scenic views and audio in 19 languages.

    • Entry to Heineken Experience

    • Live presentation in English

    • Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

    • 2 complimentary Heinekens

    • Rooftop access (as per option selected)

    • 75-min canal cruise (as per option selected)

    • Glass-top roof boats (as per option selected)

    • Audio guide in 19 languages on the boat (as per option selected)

    • Fast-track entry to Heineken Experience (as per option selected)

    • 3 glasses of Heineken (as per option selected)

  • These tickets can't be cancelled or rescheduled.

  • 4.6
    4,873 ratings

    How do we collect reviews?

    These ratings include verified reviews from both Headout guests and our trusted partners who operate this experience locally. All reviews come from real travelers who've taken this experience.

    3K
    1.7K
    23
    9
    6
    Guests from Italy, United States, United Kingdom and over 10 countries have loved this experience

    What our guests say

    Yeraldin Vélez alayon

    Yeraldin

    Jul 2025
    Verified booking
    5/5
    We loved everything, the ambiance, the service 10/10 I think what we liked the most was the friendly attitude of all the staff.
    Stuart Vaughan

    Stuart

    Sep 2025
    Verified booking
    5/5
    Thoroughly enjoyable experience. The staff were all so enthusiastic & extremely friendly. It was a truly informative and engaging experience which I would highly recommend to anyone visiting Amsterdam
    Maria Lidiane Ferreira da Silva Murnaghan

    Maria

    Sep 2025
    Verified booking
    5/5
    Amazing everyone must go it was funny, interested... really enjoyed had the time there with my friends!!! Looking for do again
    Evelyn  Weidler

    Evelyn

    Sep 2025
    Verified booking
    4/5
    It was a great combination. The tour with audio guide explained everything and there were a few surprises at the end with a photo box etc. The beer afterwards was delicious. The canal cruise is great as always and gives a good insight into Amsterdam.
    Mihai Florin Chircan

    Mihai

    Sep 2025
    Verified booking
    5/5
    Was a wonderful experience with very nice and funny staff. I surely recommend to experience this and also recommend to take your tikets from Headout.
  • Hear the Heineken story from the pros with a live presentation, soak up the details with an audio guide, and chat with the crew about any questions!

    Getting started

    Kick off your Heineken Experience adventure in Amsterdam! Arrive 10-15 minutes early so you don’t miss a thing, and don’t forget your ID—this one’s strictly for the 18+ crowd!

    What to expect

    Step into Heineken’s original Amsterdam brewery and uncover the story behind one of the world’s most iconic brands. Interactive exhibits and a captivating live presentation bring the brand’s history and brewing process to life.

    • Historic brewery walk – Explore the former brewery, where massive copper tanks once played a key role in Heineken’s brewing legacy.

    • Live presentation – Get the inside scoop on Heineken’s story and brewing magic from a fun, English-speaking guide.

    • Tasting – Wrap up your visit at a tasting room of this 158-year-old brewery.

    Enjoy the Heineken Experience at your own pace, guided by an audio tour available in six languages.

  • Heineken Experience

    Monday10:30am - 07:30pmlast entry 05:15pm
    Tuesday10:30am - 07:30pmlast entry 05:15pm
    Wednesday10:30am - 07:30pmlast entry 05:15pm
    Thursday10:30am - 07:30pmlast entry 05:15pm
    Friday10:30am - 09:00pmlast entry 06:45pm
    Saturday10:30am - 09:00pmlast entry 06:45pm
    Sunday10:30am - 07:30pmlast entry 05:15pm
  • What to bring

    • Have your entry tickets and ID ready for a seamless experience.

    What’s not allowed

    • Outside food & beverages and smoking are not permitted on this experience.

    • Due to venue restrictions, pets cannot tag along for this experience.

    • Safety is a priority so this experience is restricted for guests under the age of 18 years.

    Accessibility

    • This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

    • Your guide dogs are welcome at the venue.

    Additional information

    • Facilities: lockers, cloakroom, and restroom.

    • Your voucher will be emailed to you instantly.

    • Please arrive at the redemption point 15 minutes before the scheduled time of your visit to avoid any delays.

    • Display the voucher on your mobile phone with a valid photo ID at the redemption point.

    Ticket redemption point

    • Show your ticket at Heineken Experience.

    • Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.

    • Landmark: Van Randwijk monument.

    Get directions to the redemption point

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