Squid Game: The Experience - London

Step into the intense world of the Netflix hit 'Squid Game', where you'll compete in iconic games for a chance to win the ultimate prize. The ultimate challenge awaits you in London.

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Visitor's guide

Must-see highlights & key info

Visitors facing masked guards in red suits at Squid Games experience, London.

Visitors entering Squid Games experience in London, guided by a masked staff member.

Participants stand on a colorful glass bridge at the Squid Games experience in London.

Participants on a lit glass bridge at Squid Games experience in London.

Participants engaging in an interactive game at the Squid Games experience in London.

Participants enjoying the Squid Games experience in London.

Participants in motion at Squid Games experience, London.

Squid Games experience setup with iconic doll in London venue.

Participants enjoying Squid Games experience in London with countdown timer and game doll.

Participants engaging in a Squid Game-themed challenge at the London experience.

Tickets

Free cancellation

Book now, pay later

1 hr

Immerse yourself in the world of Netflix’s Squid Game with access to a thrilling 60-min session of multiplayer games set in series-accurate set recreations.
Put your wits to the test in signature challenges from the series, including Red Light Green Light, Memory Steps, Marbles, and Round and Round.
Capture your experience with photo opportunities at themed booths, then wind down at the Night Market featuring Korean-themed snacks, games, and merch.
Upgrade to the VIP ticket, which includes a collectible Squid Game poster, locker access, complimentary soft drinks, and a 20% discount on official merch.

More details

Immerse yourself in the world of Netflix’s Squid Game with access to a thrilling 60-min session of multiplayer games set in series-accurate set recreations.
Put your wits to the test in signature challenges from the series, including Red Light Green Light, Memory Steps, Marbles, and Round and Round.
Capture your experience with photo opportunities at themed booths, then wind down at the Night Market featuring Korean-themed snacks, games, and merch.
Upgrade to the VIP ticket, which includes a collectible Squid Game poster, locker access, complimentary soft drinks, and a 20% discount on official merch.

from

£28.16

Pro tips to help you make a pick

Go for standard tickets if you're on a budget. Standard tickets are the most affordable way to experience the main attraction and the Night Market.

Upgrade to a VIP ticket if you're a super fan. The VIP package can include a commemorative poster, locker access, and a discount on official merchandise, adding to your collection of memorabilia.

Book as far in advance as possible. The experience has seen sell-out seasons in other major cities, and tickets for popular time slots, especially on weekends and evenings, are likely to sell out quickly.

If you're looking to avoid large crowds and potentially find better availability, visiting on a weekday morning or afternoon is often your best bet.

From September 1, 2025, sessions starting from 6pm onwards are for adults only (ages 16+), so if you're planning an evening visit, be sure to book well in advance as these slots are in high demand.

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About Squid Game: The Experience - London

Squid Game: The Experience London is a standout in Headout’s immersive entertainment collection, offering a rare chance to play out the drama of the hit series. With high-tech games, themed environments, and a lively social scene, it’s perfect for families, groups, and anyone seeking London’s most talked-about interactive experience.

Address

Excel Waterfront, ExCel, London E16 1XL, UK

Also known as

Squid Game Experience

Year opened

2025

Founded by

Luna Entertainment Group

Expected wait time - Standard

30-60 mins (Peak), 0-30 mins (Off Peak)

Squid Game: The Experience London is the only official, Netflix-licensed Squid Game attraction in the UK, ensuring authentic sets and gameplay.

The experience features a giant animatronic Young-hee doll, just like the one in the show’s Red Light, Green Light game.

Real-time sensors and digital leaderboards track player performance, adding a competitive edge to every session.

The post-game Korean night market offers soju cocktails, ramen, and kimchi fries, blending entertainment with authentic street food culture.

Despite the show’s intense themes, the London experience is designed to be family-friendly, with daytime sessions open to children over 8.

Why visit Squid Game: The Experience - London?

Live the Squid Game phenomenon

This is your chance to step directly into the world of the global hit series. Instead of watching the games from the sidelines, you become a contestant, putting on a tracksuit and competing for victory.

Adrenaline-fueled challenges

The experience is packed with heart-pounding, live-action challenges. You'll put your skill, strategy, and nerve to the test as you face off in games like Red Light, Green Light, where a single misstep can mean elimination.

Authentic set design & atmosphere

Marvel at meticulously recreated sets, including the giant Young-hee doll and glass bridge, with atmospheric lighting and soundtracks straight from the series.

Korean Night Market

Unwind after the games in a neon-lit food hall serving Korean street food, soju cocktails, and exclusive Squid Game merchandise—perfect for socializing and celebrating.

Family-friendly & group fun

Whether you're a fan of the show or just looking for a unique outing, this experience is great for groups of all kinds. The games are designed to be played as a team, making it a perfect activity for a group of friends, a family outing, or even a team-building event.