Experience the best of the Heineken Experience

Enjoy Amsterdam’s brewing heritage at the Heineken Experience, followed by a social canal cruise aboard the official Heineken Flagship.

Follow Heineken’s brewing story through the 1867 brewery, with interactive displays, live English commentary, 4D experiences, and one beer.

Relax aboard the Heineken Flagship for a 1 hour canal cruise with live skipper commentary and a complimentary drink.

Keep your itinerary flexible by visiting the brewery and cruise together or scheduling them on different days.

Enjoy an exclusive 1.5-hour weekend journey through iconic brewing history featuring a complimentary drink and rooftop access.

Join an intimate, expert-led tour of the historic brewery with a small group capped at 15 guests for a truly personal experience.

Deepen your understanding of brewing craftsmanship, core ingredients, and rich heritage with direct access to an experienced guide.

Go hands-on with an interactive draft instruction session to learn the precise art of pouring your own perfect Heineken®.

Take in panoramic views over Amsterdam while sampling a curated 3-beer tasting paddle from the Heineken Studio on the rooftop.

Bundle winter light art canal views with an iconic brewery tour to enjoy maximum convenience and unbeatable savings.

Cruise through Amsterdam’s illuminated waterways on a cosy electric boat with warm glühwein or tea and a classic Dutch treat (stroopwafel) in hand.

Gain insider local perspectives as your English-speaking skipper narrates the stories behind each illuminated light sculpture.

Step inside the historic former brewery at Heineken Experience to uncover the secrets of world-famous Dutch brewing craft.

Cap off your interactive Heineken journey with freshly poured, complimentary cold Heinekens at the dynamic tasting bar.

Save 10% and bypass the city's longest bar queues by pairing Amsterdam’s historic original brewery with its famous sub-zero ice lounge.

Access the 1867 brewery at the Heineken Experience for a self-guided circuit featuring a live English presentation, interactive 4D exhibits, and two included Heinekens.

Enjoy skip-the-line entry to the -10°C ice lounge at Xtracold Icebar Amsterdam, including thermal clothing and three drinks served in glasses made entirely of ice.

Coordinate your social schedule with one mobile-ready ticket that manages brewery access and priority entry to the frozen art lounge.

Use your single digital booking to visit both attractions on the same day or spread the experiences across separate dates to suit your own pace.

Save 23% on Amsterdam’s premier modern culture pairing by combining the city’s original historic brewery with its most popular boutique art museum.

Access the full collection of modern and contemporary art at Moco Museum Amsterdam, including digital immersive rooms and the outdoor sculpture garden.

Explore the 1867 brewery at the Heineken Experience via an interactive tour featuring a live English presentation, 4D exhibits, and two included Heinekens.

Pair these landmarks located just a 10-minute walk apart in the Museum District, making it easy to visit both in a single morning or afternoon.

Use your single digital booking to visit both sites on the same day or spread the experiences across separate dates to suit your pace.

Save 17% and experience Amsterdam’s modern icons by pairing the home of Ajax football with a self-paced journey through the city’s historic original brewery.

At the Johan Cruijff ArenA, explore the dressing rooms, player tunnel, and pitch-side dugouts on a self-guided stadium tour, including access to the Ajax Gallery of Fame.

Access the 1867 brewery at the Heineken Experience for an interactive circuit featuring a live English presentation, 4D exhibits, and two included Heinekens at the bar.

Use your single digital booking to visit both sites on the same day or spread the experiences across separate dates to suit your own pace.

Pair the artistic treasures of the Rijksmuseum with the interactive Heineken Experience, giving your Amsterdam day both culture and entertainment.

With full Rijksmuseum access, you can move freely between world famous masterpieces, historic collections, and rotating exhibitions throughout your visit.

The Heineken Experience takes you through brewing history, interactive exhibits, and a live English presentation, ending with a chilled Heineken.