Combo (Save 17%): Johan Cruijff ArenA Classic Tour + Heineken Experience Tickets

Combine Amsterdam’s modern sporting legacy with its historic brewing heritage through two self-paced tours that capture the city's local identity.

Getting started

Arrive at the Johan Cruijff ArenA in Amsterdam-Zuid or the Heineken Experience in De Pijp to begin your day. At both venues, staff will validate your digital ticket and guide you through a brief security check. Many travellers choose to visit these landmarks on separate days to allow more time for the social atmosphere of the tasting rooms and the stadium surrounds.

What to expect

Johan Cruijff ArenA

Follow a structured self-guided route through the home of Ajax, moving from the inner sanctum of the locker rooms to the high-stakes atmosphere of the player tunnel and pitch-side.

Features:

• Official dressing rooms: Peek inside the changing areas used by Ajax and the Dutch National Team to see where match-day preparation happens.

• Player tunnel and dugouts: Walk the route taken by athletes onto the field and stand pitch-side for a field-level view of the stadium.

• Ajax Gallery of Fame: Explore a dedicated space housing the club's European trophies, historic jerseys, and interactive memorabilia.

Heineken Experience

Step into the original 1867 brewery for an interactive circuit that leads you from the historic copper tanks of the industrial brewhouse to high-tech tasting bars.

Features:

• Industrial brewery circuit: Navigate the historic halls to see the original equipment and ingredients that defined the Dutch brewing tradition.

• Live English presentation: Listen to a concise introduction from a brand ambassador who sets the stage for the self-guided portion of the tour.

• Interactive 4D exhibits: Experience the brewing process firsthand through multimedia displays and motion-based sensory simulations.

• The Best 'Dam Bar: Conclude your visit in the tasting room, where two chilled Heinekens are included with your entry.