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Save 17% and experience Amsterdam’s modern icons by pairing the home of Ajax football with a self-paced journey through the city’s historic original brewery.
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At the Johan Cruijff ArenA, explore the dressing rooms, player tunnel, and pitch-side dugouts on a self-guided stadium tour, including access to the Ajax Gallery of Fame.
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Access the 1867 brewery at the Heineken Experience for an interactive circuit featuring a live English presentation, 4D exhibits, and two included Heinekens at the bar.
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Use your single digital booking to visit both sites on the same day or spread the experiences across separate dates to suit your own pace.
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Johan Cruijff ArenA
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Access to the Johan Cruijff ArenA
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Access to the players’ tunnel, dugouts, dressing rooms, and the match-day route walked by Ajax legends
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Access to the Ajax Gallery of Fame
Heineken Experience
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Entry to Heineken Experience
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Live presentation in English
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Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
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2 complimentary Heinekens
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Solo예약 확인
Combine Amsterdam’s modern sporting legacy with its historic brewing heritage through two self-paced tours that capture the city's local identity.
Getting started
Arrive at the Johan Cruijff ArenA in Amsterdam-Zuid or the Heineken Experience in De Pijp to begin your day. At both venues, staff will validate your digital ticket and guide you through a brief security check. Many travellers choose to visit these landmarks on separate days to allow more time for the social atmosphere of the tasting rooms and the stadium surrounds.
What to expect
Johan Cruijff ArenA
Follow a structured self-guided route through the home of Ajax, moving from the inner sanctum of the locker rooms to the high-stakes atmosphere of the player tunnel and pitch-side.
Features:
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Official dressing rooms: Peek inside the changing areas used by Ajax and the Dutch National Team to see where match-day preparation happens.
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Player tunnel and dugouts: Walk the route taken by athletes onto the field and stand pitch-side for a field-level view of the stadium.
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Ajax Gallery of Fame: Explore a dedicated space housing the club's European trophies, historic jerseys, and interactive memorabilia.
Heineken Experience
Step into the original 1867 brewery for an interactive circuit that leads you from the historic copper tanks of the industrial brewhouse to high-tech tasting bars.
Features:
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Industrial brewery circuit: Navigate the historic halls to see the original equipment and ingredients that defined the Dutch brewing tradition.
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Live English presentation: Listen to a concise introduction from a brand ambassador who sets the stage for the self-guided portion of the tour.
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Interactive 4D exhibits: Experience the brewing process firsthand through multimedia displays and motion-based sensory simulations.
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The Best 'Dam Bar: Conclude your visit in the tasting room, where two chilled Heinekens are included with your entry.
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What to bring
Johan Cruijff ArenA + Heineken Experience
- Have your entry tickets and ID ready for a seamless experience.
What’s not allowed
Johan Cruijff ArenA + Heineken Experience
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Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, large bags, and suitcases are not allowed on this experience.
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Due to venue restrictions, pets cannot tag along for this experience.
Johan Cruijff ArenA
- Tripods and luggage bags bigger than A4 size are not allowed on this experience.
Heineken Experience
- Safety is a priority, so this experience is restricted to guests under the age of 18 years.
Accessibility
Johan Cruijff ArenA + Heineken Experience
- Your guide dogs are welcome at the venue.
Johan Cruijff ArenA
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This experience is wheelchair and pram/stroller accessible, but some areas of the stadium may have limited accessibility.
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Ramps and elevators are available at the venue for easy access.
Heineken Experience
- This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Additional information
Johan Cruijff ArenA
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The route and access to certain areas may vary based on availability and events.
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Group tours are available for 20–50 people with discounts; check availability in advance.
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Matchday tours are only available when attending an Ajax match.
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Facilities: Washroom, baby changing areas, paid parking, souvenir shop.
Heineken Experience
- Facilities: lockers, cloakroom, and restroom.
- Your voucher will be emailed to you shortly.
- Display the voucher on your mobile phone with a valid photo ID at the starting point.
- Please check your final voucher for the starting point details & specific instructions.
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