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Discover Heineken’s early brewing, ride the silo elevator, and peek into the Moutzolder room where ingredients were carefully stored.
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Enjoy three included Heinekens while wandering the brewery and rooftop, letting the crisp drinks make your visit feel relaxed, fun, and memorable.
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Here you also get an English-led presentation that walks you through the story, paired with an audio guide in six major European languages for clarity.
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Finish on the rooftop terrace, where open-air views of Amsterdam’s canals, rooftops, and skyline make the perfect photo backdrop.
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Entry to Heineken Experience
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Rooftop access
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Live presentation in English
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Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
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3 complimentary Heinekens
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이 티켓은 취소할 수 없습니다. 하지만 31 10월, 2026 까지는 언제든지 사용할 수 있습니다.
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Christiane G
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Group예약 확인Lécluse N
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이 티켓은 31 10월, 2026 까지 유효합니다.
Get the full Heineken VIP treatment! Tour the brewery, see the brewing process, and conclude with exclusive rooftop access.
Getting started
Arrive at the Heineken Experience, where you'll present your entry ticket and ID as this one’s strictly for the 18+ crew! Begin your journey with a live presentation in English.
What to expect
Heineken Experience
Travel back 1.5 hours through Heineken’s brewing history and explore the spots that made this Amsterdam beer famous. Wander through interactive exhibits, follow the brand’s journey, and discover what makes Heineken so iconic.
Features:
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Interactive brewing insights: Watch fresh ingredients turn into that perfect frothy beer and get a behind-the-scenes look at the brewing process in action.
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Historic brewery highlights: Check out the historic Moutzolder (Malt Attic), where it all began, smell the rich, earthy aromas of grain, and learn how the foundational elements of the secret Heineken recipe were protected and prepared for the copper kettles below.
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A vertical view of brewing: Hop onto the silo elevator for a multi-sensory experience that simulates the journey of the ingredients themselves. As you rise, you’ll get a "bottle's-eye view" of the industrial scale of the brewery.
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Tasting session: Enjoy two complimentary Heinekens as you navigate the interactive exhibits, from learning the "Star" pour technique to savouring a perfectly chilled glass in the social hub of the brewery.
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Exclusive rooftop access: After exploring the industrial interior, head to the rooftop for a 360-degree look at the city's historic church spires, leaning merchant houses, and the bustling life of the waterways. Relax with your third and final drink and soak in the atmosphere of the vibrant De Pijp neighbourhood.
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Audio guide: Explore at your own pace using a guide in six languages, making it easy and fun to discover everything you want.
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What to bring
- Have your entry tickets and ID ready for a seamless experience.
What’s not allowed
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Outside food & beverages and smoking are not permitted on this experience.
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Due to venue restrictions, pets cannot tag along for this experience.
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Safety is a priority, so this experience is restricted for guests under the age of 18 years.
Accessibility
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This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
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Your guide dogs are welcome at the venue.
Additional information
- Facilities: lockers, cloakroom, and restroom.
Your voucher will be emailed to you shortly. Display the voucher on your mobile phone with a valid photo ID at the starting point. Please check your final voucher for the starting point details & specific instructions.
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