Open today
Explore at your pace
Free cancellation
Audio guide
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See behind-the-scenes stadium highlights at your own pace, including dressing rooms, dugouts, and the Ajax Gallery of Fame’s treasured displays.
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Your stadium visit could include special tours like ArenA x Heineken, Innovation Tour, or Matchday Tour, depending on availability that day.
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Enjoy a one-hour journey from Damrak, drifting past Anne Frank House, Westerkerk, Skinny Bridge, 17th-century canal houses and more!
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Learn about landmarks with onboard English and Dutch guides or choose from 17 extra languages via app & benefit from onboard WiFi, restroom, and kids’ bingo.
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Johan Cruijff ArenA
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Access to the Johan Cruijff ArenA
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Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends
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Access to the Ajax Gallery of Fame
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Availability of participation in special tours: Matchday Tour, Birthday Party, ArenA x Heineken, Innovation Tour
Canal Cruise
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1-hour canal cruise
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Audio guide in English and Dutch onboard and in 17 additional languages via mobile app
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Free WiFi & restroom onboard
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Certified experienced captains
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Colouring page or bingo for children
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You can cancel these tickets up to 24 hours before the experience begins and get a full refund.
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Enjoy a self-guided Johan Cruijff ArenA tour and a 1-hour Amsterdam canal cruise with one ticket!
Getting started
Begin at Johan Cruijff ArenA’s main entrance. Show your ticket and pick up your audio guide, then roam the stadium at your own speed. For the canal cruise, head to Damrak Pier 5 and board when ready.
What to expect
Johan Cruijff ArenA
Home to AFC Ajax, this stadium is full of history and hidden corners you can explore at your own pace.
Features:
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Players’ tunnel & pitchside: Follow the same path Ajax players take on match days and stand near the pitch imagining the crowd’s roar.
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Dressing rooms: Peek into the locker rooms and soak up the atmosphere that fuels top-level footballers before each match.
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Ajax Gallery of Fame: Check out trophies, iconic jerseys, and interactive displays that celebrate Ajax’s legendary moments and Dutch football history.
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Optional special tours: Depending on your day, you might get to join Matchday Tour, Birthday Party, ArenA x Heineken, or Innovation Tour for an extra-special visit.
Amsterdam Canal Cruise
Take in the city’s canals and centuries of architecture from the water on a relaxing one-hour journey starting at Damrak.
Features:
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Landmark views: Pass by the Anne Frank House, Westerkerk, Skinny Bridge, and other must-see sites along Amsterdam’s UNESCO-listed canals.
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Historic districts: See the Red Light District, Negen Straatjes, and the old Heineken brewery, capturing both the city’s charm and history.
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Audio Guides: Listen onboard in English or Dutch or use your mobile app for 17 additional languages, giving detailed context to what you see.
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Onboard facilities: Enjoy free WiFi, access to restrooms, and fun activities like children’s bingo or colouring pages for a comfortable ride.
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What to bring
Johan Cruijff ArenA + Canal Cruise
- Have your entry tickets and ID ready for a seamless experience.
What’s not allowed
Johan Cruijff ArenA + Canal Cruise
- Due to venue restrictions, pets cannot tag along for this experience.
Johan Cruijff ArenA
- Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not allowed on this experience.
Accessibility
Johan Cruijff ArenA + Canal Cruise
- Your guide dogs are welcome at the venue.
Johan Cruijff ArenA
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This experience is wheelchair and pram/stroller accessible, but some areas of the stadium may have limited accessibility.
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Ramps and elevators are available at the venue for easy access.
Canal Cruise
- This experience is not wheelchair and pram/stroller accessible.
Additional information
Johan Cruijff ArenA
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The route and access to certain areas may vary based on availability and events.
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Group tours are available for 20–50 people with discounts; check availability in advance.
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Some tours may have age or group restrictions (e.g., birthday parties for children).
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Matchday tours are only available when attending an Ajax match.
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Facilities: Washroom, baby changing areas, paid parking, souvenir shop.
Canal Cruise
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All boats are covered, allowing you to be warm and comfortable regardless of the weather.
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Facilities: Wi-Fi and restroom
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Your voucher will be emailed to you instantly.
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Please display the same at meeting/boarding point along with a valid photo ID.
Meeting point
Johan Cruijff ArenA Classic Tour
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Meet your guide at Johan Cruyff Arena.
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Address: Johan Cruijff Boulevard 15, 1101 AX Amsterdam, Netherlands.
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Landmark: Main Entrance E, next to the Ajax fan shop and the restaurant.
Get directions to the meeting point
Boarding point
Amsterdam Canal Sightseeing Cruise
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Board your cruise at Heineken Experience.
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Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.
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