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Guided Tours

Hard Rock Tour of London

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This upbeat tour of London is a medley of all things rock! So, are you ready to rock n’ roll?


  • Embark on a Hard Rock tour of London and understand why it’s rightly called the Rock N’ Roll capital of the world

  • You can choose either a morning or an afternoon tour, both offering a great prologue to the rock industry

  • Follow in the footsteps of cherished rock idols and learn how they broke the charts and made history

  • Cover grounds that relate to popular bands like Led Zeppelin, The Beatles, Pink Floyd, Jimi Hendrix, and more

  • An expert rock guide will take you through the beats and rhapsodies of rock

  • Explore a treasure trove of rock relics with VIP access to The Vault

  • Savor a delicious two-course lunch at the world’s first Hard Rock Cafe (if morning tour is selected)

  • Put your rock n’ roll knowledge to test with a fun trivia session (if afternoon tour is selected)

  • Enjoy comfortable travel on superior coaches equipped with Wi-Fi and USB charging stations

  • A small group tour will ensure a more private and enjoyable experience

  • By the end of it all, you’ll certainly want an encore!


  • Superior coach travel

  • Free Wi-Fi onboard

  • USB Charging

  • Personal audio headset

  • Walking tour

  • Expert rock guide

  • VIP early access tour of ‘The Vault’

  • Small-group tour

  • Rock quiz (optional)

  • 2-course lunch at Hard Rock Cafe (optional)


  • Hotel pick-up and drop-off

  • Gratuities

Cancellation policy

You can cancel these tickets up to 24 hours before the experience begins and get a full refund.

Morning Tour

Have a rocking start to the day at Hard Rock Hotel London – the first of its kind in the UK, which pays tribute to former tenants the likes of Jimi Hendrix, Diana Ross, Bob Dylan, and Buddy Holly. See a host of memorabilia like Freddie Mercury’s Kirkwood teenage piano, Jimi Hendrix’s flamboyant cape, Eric Clapton’s jacket, and Ozzy’s stage outfit. Also, browse the rock shop within the hotel for exclusive clothing and signature items. You will then hop on a comfortable coach and traverse the quaint back streets of Mayfair. On the way, you’ll come across properties where Jimi Hendrix resided or where The Bee Gees composed their music or even the doorway to David Bowie’s most famous alter-ego. You will then head to The Vault - London’s only rock n’ roll museum - for a VIP experience through a musical paradise. Your tour will conclude with a delightful 2-course meal at Hard Rock Cafe on Old Park Lane - not just any, but the first café to have kickstarted the chain, and where rockstars got together for a good time. Enjoy classic favorites as you admire the general splendor including rock decor like copies of Melody Maker circa 1971, an original poster for The WHO, and Eric Clapton’s red Fender Leader II guitar.

Afternoon Tour

Poignant reflections and rocking discoveries await you on this afternoon tour. Begin at The Vault where you’ll uncover real treasures and rock memorabilia, before visiting Harry Nilsson’s former flat which also served as a farewell setting to two revered personalities: Cass Eliot of the Mamas and Papas and the unrivaled Keith Moon. At Garden Lodge, you’ll see where Freddie Mercury lived. Characterized by his flamboyant stage presence and four-octave vocal range, this setting will provide context to much of his life. After this, rock enthusiasts can participate in a rock trivia quiz conducted by Rita Gilligan – Hard Rock’s original Rock n’ Roll waitress. After a much-awaited recreation of the legendary walk across the Abbey Road crossing, you will head to Hard Rock Cafe in Picaddily. Doubled with the eclectic vibe of Piccadilly Circus and the rock and roll lifestyle of the Hard Rock brand, you will enjoy the perfect ending to your rock n’ roll journey. See original archives and collectibles relating to artists from Freddie Mercury and David Bowie to Shakira and Nicki Minaj. Call it a day after browsing through the largest Rock Shop in the world.

Ticket Information

There are two timings for the tour that you can choose from:

  • Morning tour

  • Afternoon tour


Morning Tour

  • Every Tue, Thu, Sat, Sun

  • Start: 9am from Hard Rock Hotel London

  • Finish: 1:15pm at Hard Rock Cafe Old Park Lane

  • Duration: 4.5hrs

Afternoon Tour

  • Every Tue, Thu, Sat, Sun

  • Start: 1:30pm from Hard Rock Cafe Old Park Lane

  • Finish: 5:30pm at Hard Rock Hotel London

  • Duration: 4hrs

Important Information


  • The tour includes walking sections so please bring comfortable shoes

  • The subject matter of the tour contains adult themes – please use parental discretion

  • Small bags can be stored onboard the coach during the walking sections of the tour

Morning Tour

  • Lunch is a set menu with vegetarian and gluten-free options

  • Please notify 24hrs in advance in case of any special dietary requirements

  • Alcoholic drinks (or any other drinks not included with the set menu) are not included in the two-course lunch

Afternoon Tour

  • The trivia quiz questions are conducted via a unique video of Rita Gilligan MBE

  • No hot drinks or hot food are allowed on board the coach (cold drinks & cold food are allowed)

  • Your voucher will be emailed to you shortly after the purchase

  • Please display the same along with a valid photo ID at the meeting point

  • If you have purchased reduced-price tickets, please carry your valid photo ID proof for verification. Students must show their valid student IDs

  • Please ensure you arrive 10 - 15 minutes before the scheduled time of your tour to avoid any delays

Meeting Point

Morning Tour

  • Your meeting point is - Hard Rock Hotel London

  • Address: Great Cumberland Pl, Marylebone, London W1H 7DL

  • The building is right opposite Cumberland Court

  • Meet your Rock Guide at the seating area next to the Concierge Desk in the lobby of the Hard Rock Hotel London

  • Boarding: 8:45am

Get Directions to the Meeting Point

Afternoon Tour

  • Your meeting point is - Rock Shop owned by Hard Rock Café London

  • Address: 150 Old Park Lane, Mayfair, London W1K 1QZ

  • Boarding: 1:15pm

Get Directions to the Meeting Point

Getting There

Morning Tour - Hard Rock Hotel London

  • Bus: 113, 13, 137, 2, 36, 414, 6, 94



Afternoon Tour - Rock Shop by Hard Rock Café London

  • Bus: 13, 148, 2, 22, 36, 38, 6, 9




The ticket is valid for the date and time selected during the booking

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