Open today
Explore at your pace
Audio guide
4.6/5
(7,762)
Laurence
Sharon
Moularas
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Wander Johan Cruijff ArenA at your own pace, visiting dressing rooms, players’ tunnel, dugouts, and the Gallery of Fame filled with Ajax history.
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You can also take part in special tours such as Matchday, Birthday, ArenA x Heineken, or Innovation, if they’re available on your chosen day.
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Start with a brief live English presentation at Heineken before you explore the brewery freely using a multilingual audio guide & finish your tour with two Heinekens.
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This combo lets you fully experience Ajax’s stadium and Heineken’s brewery at your own speed, avoiding crowds and tailoring the visit to your interests.
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Johan Cruijff ArenA
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Access to the Johan Cruijff ArenA
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Access to the players’ tunnel, dugouts, dressing rooms, and match-day route walked by Ajax legends
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Access to the Ajax Gallery of Fame
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Availability of participation in special tours: Matchday Tour, Birthday Party, ArenA x Heineken, Innovation Tour
Heineken Experience
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Entry to Heineken Experience
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Live presentation in English
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Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
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2 complimentary Heinekens
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These tickets can't be cancelled or rescheduled.
- 7,762 reviews4.6
How do we collect reviews?
These ratings include verified reviews from both Headout guests and our trusted partners who operate this experience locally. All reviews come from real travelers who've taken this experience.
5.1K2.4K821712Guests from United Kingdom, Italy, France and over 10 countries have loved this experienceWhat our guests say
Moularas
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Spend a day enjoying two of Amsterdam’s most famous attractions with a single ticket. Wander through Ajax’s legendary stadium and uncover the story behind Heineken’s world-famous brewery at your own pace.
Getting started
Start by choosing which spot to visit first, show your mobile ticket, and get ready for a mix of football thrills and brewery history. Both experiences let you move at your own speed, giving you time to focus on the parts you find most exciting.
What to expect
Johan Cruijff ArenA
Walk inside Ajax’s iconic stadium and imagine the atmosphere where legendary players have competed since 1996.
Features:
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Tunnel and pitch edge: Follow the same path Ajax players take before match day and stand right by the field.
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Locker rooms: Peek inside the changing rooms and feel the pre-game energy of the team.
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Gallery of Fame: Explore trophies, jerseys, and interactive displays that celebrate Ajax’s most memorable moments.
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Special tours: Options include Matchday Tour, Birthday Party, ArenA x Heineken, or Innovation Tour for something extra. The participation in these tours depend on their availability and may not be offered at all times.
Heineken Experience
Get a behind-the-scenes look at Heineken’s original Amsterdam brewery and follow the journey that turned a local brewery into a globally recognized brand.
Features:
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Brewery walk: Wander through the historic brewing halls and see the copper tanks up close.
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Brief English presentation: A short introduction shares Heineken’s story, with audio guides in six languages for deeper insight.
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Tasting session: Finish with two refreshing Heinekens to celebrate your visit.
With this combo, you can enjoy both attractions at your own pace while soaking in the football history and brewing culture Amsterdam is famous for.
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What to bring
Johan Cruijff ArenA + Heineken Experience
- Have your entry tickets and ID ready for a seamless experience.
What’s not allowed
Johan Cruijff ArenA + Heineken Experience
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Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, large bags, and suitcases are not allowed on this experience.
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Due to venue restrictions, pets cannot tag along for this experience.
Johan Cruijff ArenA
- Tripods and luggage bags bigger than A4 size are not allowed on this experience.
Heineken Experience
- Safety is a priority, so this experience is restricted to guests under the age of 18 years.
Accessibility
Johan Cruijff ArenA + Heineken Experience
- Your guide dogs are welcome at the venue.
Johan Cruijff ArenA
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This experience is wheelchair and pram/stroller accessible, but some areas of the stadium may have limited accessibility.
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Ramps and elevators are available at the venue for easy access.
Heineken Experience
- This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Additional information
Johan Cruijff ArenA
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The route and access to certain areas may vary based on availability and events.
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Group tours are available for 20–50 people with discounts; check availability in advance.
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Some tours may have age or group restrictions (e.g., birthday parties for children).
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Matchday tours are only available when attending an Ajax match.
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Facilities: Washroom, baby changing areas, paid parking, souvenir shop.
Heineken Experience
- Facilities: lockers, cloakroom, and restroom.
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Your vouchers will be emailed to you shortly.
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Please display the same at each ticket redemption point along with a valid photo ID.
Ticket redemption points
Heineken Experience
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Show your ticket at Heineken Experience.
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Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.
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Landmark: Van Randwijk monument.
Get directions to the redemption point
Johan Cruijff ArenA Classic Tour
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Show your ticket at Johan Cruyff Arena.
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Address: Johan Cruijff Boulevard 1, 1101 AX Amsterdam, Netherlands.
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Landmark: Main Entrance E, next to the Ajax fan shop and the restaurant.
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