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Top things to do in Amsterdam

Barbie: The Dream Experience

Step into a life-sized world of pink perfection! Secure your Barbie: The Dream Experience tickets now to guarantee entry to WONDR Amsterdam’s most fabulous installation, filled with iconic sets and ultimate photo opportunities.
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Barbie: The Dream Experience
Barbie Dreamhouse experience with visitors exploring vibrant pink rooms and outdoor swing.
Guests enjoying Barbie, The Dream Experience with space-themed decor.
Guests enjoying the Barbie Generation Girls set with vibrant decor and retro elements.
Guests enjoying Barbie, The Dream Experience in a pink convertible at a neon-lit music shop.
Barbie-themed cafe table with colorful desserts and drinks in Amsterdam.
Guests holding a Barbie flag in front of a space-themed backdrop at Barbie, The Dream Experience.
Guests exploring Barbie-themed airplane interior at The Dream Experience in Amsterdam.
Guests posing inside life-sized Barbie boxes at The Dream Experience.
Guests reading newspapers at Barbie The Dream Experience in Amsterdam.
Barbie Malibu van with people relaxing in chairs and a campfire nearby.
Barbie-themed ski ride with colorful sleds and snowy mountain backdrop.
Guests exploring the pink Barbie rocketship interior with control panels and space-themed windows.
Guests enjoying Barbie The Dream Experience in Amsterdam with winter-themed decor.
Guests exploring Barbie The Dream Experience in Amsterdam, walking past vibrant fashion displays.
Guests enjoying Barbie The Dream Experience in Amsterdam surrounded by pink disco balls.
Pink-themed cafe table with assorted desserts and drinks at Barbie, The Dream Experience.

Barbie: The Dream Experience Tickets

Free cancellation
Book now, pay later
1 hr 30 min

  • Dive into Barbie’s world with access to 12 interactive zones, tracing 6 decades of Barbie-themed playsets.

  • See life-sized recreations of iconic Barbie toys like the signature pink Corvette, 70s yellow camper van, and the Dreamplane.

  • Visit Barbie-themed zones like the Totally Hair Salon and the DreamHouse, or hit the ski slopes.

  • Opt for the adults-only ticket to enjoy a welcome drink and a grown-up twist on the Barbie experience.

More details

  • Dive into Barbie’s world with access to 12 interactive zones, tracing 6 decades of Barbie-themed playsets.

  • See life-sized recreations of iconic Barbie toys like the signature pink Corvette, 70s yellow camper van, and the Dreamplane.

  • Visit Barbie-themed zones like the Totally Hair Salon and the DreamHouse, or hit the ski slopes.

  • Opt for the adults-only ticket to enjoy a welcome drink and a grown-up twist on the Barbie experience.

from
€25
Guests enjoying interactive exhibits at Barbie The Dream Experience in Amsterdam.
Guests enjoying colorful ball pit at WONDR Experience, Amsterdam.
Guests enjoying vibrant floral decor at the WONDR Experience in Amsterdam.
Barbie Malibu van with people relaxing in chairs and a campfire nearby.
Guests holding a Barbie flag in front of a space-themed backdrop at Barbie, The Dream Experience.
Person sitting in SpongeBob-themed room at WONDR Experience, Amsterdam.
Guest enjoying confetti at WONDR Experience, Amsterdam.
Visitors at SpongeBob Special, WONDR Experience, Amsterdam, near Bikini Bottom sign and pineapple house.
Guests exploring Barbie The Dream Experience in Amsterdam, walking past vibrant fashion displays.
Barbie-themed ski ride with colorful sleds and snowy mountain backdrop.
Pink-themed cafe table with assorted desserts and drinks at Barbie, The Dream Experience.

Combo (Save 8%): WONDR Experience + Barbie: The Dream Experience Tickets

Free cancellation
30 min

  • This combo to the WONDR Experience and Barbie: The Dream Experience lets you save money as compared to booking separate tickets.

  • Get access to all 15 rooms at WONDR, as well as the SpongeBob special, Europe's largest ball pit, and a marshmallow pool.

  • Dive into Barbie’s world with 12 interactive zones, rare dolls, and iconic sets like Malibu, DreamHouse, and the Totally Hair Salon.

More details

  • This combo to the WONDR Experience and Barbie: The Dream Experience lets you save money as compared to booking separate tickets.

  • Get access to all 15 rooms at WONDR, as well as the SpongeBob special, Europe's largest ball pit, and a marshmallow pool.

  • Dive into Barbie’s world with 12 interactive zones, rare dolls, and iconic sets like Malibu, DreamHouse, and the Totally Hair Salon.

from €49
€45.08

8% off

Guests posing inside Barbie-themed boxes at The Dream Experience exhibit.
Barbie Dreamhouse experience with visitors exploring vibrant pink rooms and outdoor swing.
Guests enjoying the Barbie Generation Girls set with vibrant decor and retro elements.
Visitors in Dutch Design Room at Upside Down Amsterdam with colorful decor and unique furniture.
Person balancing upside down on a chair in the Royal Room, Upside Down Amsterdam.
Guests exploring the pink Barbie rocketship interior with control panels and space-themed windows.
Barbie-themed ski ride with colorful sleds and snowy mountain backdrop.
Barbie Malibu van with people relaxing in chairs and a campfire nearby.
Visitors exploring the Upside Down Amsterdam exhibit with inverted furniture and decor.
Visitors enjoying The Pool Upside Down in Amsterdam with colorful lights and ball pit.
Group enjoying drinks and desserts at The Cafe at Upside Down Amsterdam.

Combo (Save 7%): The Upside Down Amsterdam Tickets + Barbie: The Dream Experience Tickets

Free cancellation
Flexible duration
  • Enjoy combo entry to The Upside Down Amsterdam and Barbie: The Dream Experience at WONDR, plus digital photos and café access at both.
  • Explore every room at The Upside Down Amsterdam, from floating furniture to LED dreamscapes, and take home a printed welcome picture.
  • Step into Barbie’s world with 12 interactive zones, life-sized playsets, and themed spaces like the DreamHouse and Totally Hair Salon.
  • Discover double the fun with immersive photo ops, surreal rooms, and Barbie-themed adventures, ideal for tourists and locals alike.

More details

  • Enjoy combo entry to The Upside Down Amsterdam and Barbie: The Dream Experience at WONDR, plus digital photos and café access at both.
  • Explore every room at The Upside Down Amsterdam, from floating furniture to LED dreamscapes, and take home a printed welcome picture.
  • Step into Barbie’s world with 12 interactive zones, life-sized playsets, and themed spaces like the DreamHouse and Totally Hair Salon.
  • Discover double the fun with immersive photo ops, surreal rooms, and Barbie-themed adventures, ideal for tourists and locals alike.
from €50.95
€47.17

7% off

Guests exploring Barbie The Dream Experience in Amsterdam with vibrant pink airplane seats and immersive art displays.
Barbie's House with pool and slide at The Dream Experience, Amsterdam.
Guests enjoying Barbie The Dream Experience in Amsterdam with winter-themed decor.
Visitors exploring Monet exhibition at Fabrique des Lumières with immersive digital art displays.
Visitors viewing Monet's artwork at Fabrique des Lumières exhibition.
Guests enjoying Barbie The Dream Experience in Amsterdam with neon rockstar theme.
Guests enjoying Barbie The Dream Experience in a colorful camper setup, Amsterdam.
Guests exploring a Barbie-themed rocket at The Dream Experience in Amsterdam.
Visitors viewing Monet projections at Fabrique des Lumières exhibition.
Monet's landscapes projected at Fabrique des Lumières exhibition, visitors observing.
Visitors at Monet exhibition in Fabrique des Lumières, surrounded by colorful projections.

Combo (Save 5%): Barbie The Dream Experience + Fabrique des Lumieres Tickets

Flexible duration

  • Enjoy combo access to Barbie: The Dream Experience at WONDR and Fabrique des Lumières, unlocking two immersive worlds with a single ticket.

  • Step into Barbie’s iconic universe, featuring 12 interactive zones, life-sized installations, and a stylish themed café and shop.

  • Wander through meticulously designed spaces, from the Barbie DreamHouse™ to imaginative worlds like Malibu, outer space, and alpine ski slopes.

  • At Fabrique des Lumières, enter a striking digital art space where world-renowned masterpieces are reimagined through light, sound, and monumental projections.

  • Select from four curated exhibitions, including The Dutch Masters, Monet: Master of Impressionism, The Moonwalkers – A Journey with Tom Hanks, and Prehistoric Planet: Dinosaurs – The Immersive Experience.

More details

  • Enjoy combo access to Barbie: The Dream Experience at WONDR and Fabrique des Lumières, unlocking two immersive worlds with a single ticket.

  • Step into Barbie’s iconic universe, featuring 12 interactive zones, life-sized installations, and a stylish themed café and shop.

  • Wander through meticulously designed spaces, from the Barbie DreamHouse™ to imaginative worlds like Malibu, outer space, and alpine ski slopes.

  • At Fabrique des Lumières, enter a striking digital art space where world-renowned masterpieces are reimagined through light, sound, and monumental projections.

  • Select from four curated exhibitions, including The Dutch Masters, Monet: Master of Impressionism, The Moonwalkers – A Journey with Tom Hanks, and Prehistoric Planet: Dinosaurs – The Immersive Experience.

from €43
€40.85

5% off

Guests exploring Highlights of Holland experience with large tulip displays.
Barbie Dreamhouse experience with visitors exploring vibrant pink rooms and outdoor swing.
Guests enjoying Barbie, The Dream Experience in a pink convertible at a neon-lit music shop.
Guests enjoying interactive exhibit on Highlights of Holland tour.
Guests enjoying interactive art displays at Highlights of Holland exhibit.
Guests enjoying the Barbie Generation Girls set with vibrant decor and retro elements.
Guests enjoying Barbie, The Dream Experience with space-themed decor.
Barbie-themed cafe table with colorful desserts and drinks in Amsterdam.
Guests exploring illuminated tulip exhibit in Holland experience.
Guests enjoying interactive exhibit on Highlights of Holland tour.
Guests observing windmill interior on Highlights of Holland tour.

Combo (Save 29%): Barbie: The Dream Experience & Highlights of Holland Entry Ticket

Free cancellation
1 hr 15 min
Audio guide
  • Just 15 minutes apart, tick off two immersive Amsterdam experiences—Highlights of Holland and Barbie The Dream Experience—with a single discounted combo ticket.
  • Explore Dutch culture at Highlights of Holland through 10 interactive rooms, including the Water Ride, Tulip Trip, Mighty Mill, and Bikes & Beats.
  • Enjoy hands-on games, multimedia displays, and immersive activities, all enhanced by multilingual audio guides for a fun, educational experience.
  • Step into a world of wonder and glamour at Barbie’s Dream Experience across 12 themed zones, tracing six decades of Barbie playsets.
  • See life-sized recreations of iconic Barbie toys like the pink Corvette, 70s camper van, and Dreamplane, and explore zones like the Totally Hair Salon, DreamHouse, or ski slopes.

More details

  • Just 15 minutes apart, tick off two immersive Amsterdam experiences—Highlights of Holland and Barbie The Dream Experience—with a single discounted combo ticket.
  • Explore Dutch culture at Highlights of Holland through 10 interactive rooms, including the Water Ride, Tulip Trip, Mighty Mill, and Bikes & Beats.
  • Enjoy hands-on games, multimedia displays, and immersive activities, all enhanced by multilingual audio guides for a fun, educational experience.
  • Step into a world of wonder and glamour at Barbie’s Dream Experience across 12 themed zones, tracing six decades of Barbie playsets.
  • See life-sized recreations of iconic Barbie toys like the pink Corvette, 70s camper van, and Dreamplane, and explore zones like the Totally Hair Salon, DreamHouse, or ski slopes.
from €49.95
€35.61

29% off

Pro tips to help you make a pick

Use the free lockers on-site to store bags and enjoy the experience hands-free.

Take advantage of the on-site cameras for free digital photos—scan your QR code at entry to access them later.

Don’t miss the Barbie Café for themed snacks and drinks. It’s a great spot to relax and soak in the atmosphere.

Budget extra time for the boutique if you want to browse exclusive Barbie merchandise and souvenirs.

The exhibition is fully wheelchair accessible, ensuring everyone can enjoy all the interactive zones.

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About Barbie: The Dream Experience - Amsterdam

Barbie: The Dream Experience in Amsterdam offers a vibrant, hands-on journey through the brand’s cultural legacy. Designed as a walk-through attraction, it combines bold set design, interactive installations, and themed environments that celebrate Barbie’s evolution across fashion, careers, and imagination. 

AddressMeeuwenlaan 88-B, 1021 JK Amsterdam, Netherlands
Also known asBarbie Dream Experience
Year opened2025
Founded bySarah Mendes, Founder of WONDR Experience
Expected wait time - Standard0-30 mins (Peak), 0-30 mins (Off Peak)

Did you know?

The exhibition covers over 2,000 m² and features twelve themed zones, each representing a different era or aspect of Barbie’s 65-year history.

You can walk through life-size recreations of Barbie’s most famous vehicles, including her pink Corvette and Dream Camper.

A real Barbie DreamHouse, complete with a slide, serves as the grand finale and most popular photo spot in the experience.

On-site cameras in every room capture free photos and GIFs, which are delivered to visitors via QR code and email.

The exhibition was developed in partnership with Mattel and WONDR, making it an official, licensed Barbie attraction.

Why visit Barbie: The Dream Experience - Amsterdam?

Twelve Immersive Barbie Zones

Explore twelve themed rooms, each capturing a different chapter of Barbie’s story—from the 1960s Astronaut Barbie to the vibrant 1990s Totally Hair Salon.

Life-Size Playsets and Vehicles

Step into Barbie’s world with full-scale recreations of her DreamHouse, pink Corvette, Dream Camper, and even a snowmobile.

Interactive Photo Opportunities

Strike a pose in every room! On-site cameras capture your best Barbie moments, with free digital photos sent straight to your email—ideal for sharing with friends or on social media.

Barbie Café and Boutique

Relax at the Barbie Café with themed snacks and drinks, then browse the boutique for exclusive Mattel merchandise and souvenirs you won’t find anywhere else.

Fun for All Ages

Designed for everyone—kids, teens, adults, and even adult-only evenings with cocktails—this experience blends nostalgia, creativity, and hands-on fun in a colorful, welcoming setting.

Plan your visit

Address

Meeuwenlaan 88-B, 1021 JK Amsterdam, Netherlands

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What our guests say

Angelica A

Spain
Solo
2 weeks ago
It was really great and super cool—thanks to the people who try to help those of us who don't speak much English, especially a girl who helped me with the locker at the entrance and then, on the way out, asked how I was doing and helped me unlock it.

Barbie: The Dream Experience Tickets

Rebecca M

United Kingdom
Group
Feb 2026
The Barbie experience was really great! It was a good size and each room was more special as you went though the tour! I loved the QR code and being able to have the professional photos too at the end!

Barbie: The Dream Experience Tickets

Britney B

Germany
Couple
3 weeks ago
It is really fun. The Barbie experience is really like a dream come true and the Wondr experience is really for kinds😅... we also enjoy the Wondr experience but we are really tired after, that's why I said it that it is best for kinds.

Combo: WONDR Experience + Barbie: The Dream Experience Tickets

Gabriella C

Couple
Feb 2026
An amazing afternoon at Barbie and Wonder! So many things to see and do. The Barbie experience was living out both mine and my eight year olds childhood dreams, and we had the best day together!

Combo: WONDR Experience + Barbie: The Dream Experience Tickets

Bronwyn G

Ireland
Group
Mar 2026
From start to finish we had such a wonderful time! We loved having the photo for a keep sake at the front entrance. The staff explained everything clearly and kindly. My favourite part was the dress up room and closet. It felt like my childhood dream come true!!! 💞💘💖

Combo: The Upside Down Amsterdam Tickets + Barbie: The Dream Experience Tickets

Valerie R

Belgium
Couple
Jan 2026
Nice photos taken . Also enjoyed a nice cocktail and delicious pastries afterward . My 16 year old daughter also enjoyed it immensely. Highly recommended!

Combo: The Upside Down Amsterdam Tickets + Barbie: The Dream Experience Tickets

Lily

Jan 2026
Never done this before, haha I laught my pens of. Definely worth the money. Don't forget to buy the picture, still on my fridge!

Combo: Barbie: The Dream Experience & Highlights of Holland Entry Ticket

Mariam

Jan 2026
Great location near Westerpark, nice to walk around before and after. Experience itself was also really nice. I would definetely recommend it!

Combo: Barbie: The Dream Experience & Highlights of Holland Entry Ticket

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