Headout logo. Link to home.
Help
Landmarks

Heineken Experience Entry Tickets

Heineken Brewery building in Amsterdam with signage and clock.
Heineken Experience bar with foam infusions display in Amsterdam.
Visitors enjoying a tour inside the Heineken brewery, Amsterdam.
Guests enjoying the Heineken Experience in Amsterdam with a vintage sign.

Open today

10:30am - 07:30pm

Explore at your pace

Choose your entry time, stay as long as you like

Audio guide

Enhance your experience with multilingual audio guide

4.6/5

(4,848)

Henrietta Szabó

Henrietta

Jun 2025
Verified booking
4/5
Loved the games, photo points and the part where we became the beer. Was something I haven't experienced before. Loved the tasting part and that at the end we could choose what to drink twice. All the Heineken members either presenting, at the bar or at the entrance were super sweet and friendly! They elevated the experience even more.
Roberta Di Rosa

Roberta

Feb 2025
Verified booking
4/5
The staff was really nice and friendly, despite it being the last tour before closing they were thorough and ready to answer any questions we had. The experience contains both information about Heineken and about the city of Amsterdam in general. Recommended.
Michelle Edwards

Michelle

Jul 2025
Verified booking
4/5
This was a great experience. The Heineken team build a great environment to learn about the making of their brand & then enjoying the beer. Highly recommend
    • Get the full Heineken story with a live English presentation, a multilingual audio guide, and a walkthrough of the original brewery.

    • Tour Heineken’s historic brewery, admire giant copper tanks, test your pouring skills, and even see the nitty-gritty of the brewing process.

    • Upgrade with fast-track Heineken entry, brewery rooftop access and a 75-minute Amsterdam canal cruise featuring scenic views and audio in 19 languages.

    • Entry to Heineken Experience

    • Live presentation in English

    • Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

    • 2 complimentary Heinekens

    • Rooftop access (as per option selected)

    • 75-min canal cruise (as per option selected)

    • Glass-top roof boats (as per option selected)

    • Audio guide in 19 languages on the boat (as per option selected)

    • Fast-track entry to Heineken Experience (as per option selected)

    • 3 glasses of Heineken (as per option selected)

  • These tickets can't be cancelled or rescheduled.

  • How do we collect reviews?

    4.6
    4,848 ratings
    5/5
    3K
    4/5
    1.8K
    3/5
    23
    2/5
    8
    1/5
    4
    • United States
    • Italy
    • United Kingdom
    • Brazil
    • France
    • Spain
    • Ireland
    • India
    • Canada
    • Australia
    Guests from United States, Italy, United Kingdom and over 41 countries have loved this experience

    Yeraldin Vélez alayon

    Yeraldin

    Jul, 2025Verified booking

    5/5
    We loved everything, the ambiance, the service 10/10 I think what we liked the most was the friendly attitude of all the staff.
    María ángeles Rodríguez castillo

    María

    Jul, 2025Verified booking

    5/5
    I highly recommend this experience. We had a great time. Very fun as well as enlightening. Everyone was very nice. What to say about my favorite beer! 🍻
    Freerk Hamster

    Freerk

    Jul, 2025Verified booking

    3/5
    The experience was less enjoyable for me because it was incomprehensible to me why the explanations were given only in English and not in Dutch. It all went much too fast and was difficult for me, a 1944-born Dutchman with a reasonable command of English, to follow. The indication of raw materials was also only in English. The only Dutch word spoken during the presentation was "PROOST."
    Michelle Edwards

    Michelle

    Jul, 2025Verified booking

    4/5
    This was a great experience. The Heineken team build a great environment to learn about the making of their brand & then enjoying the beer. Highly recommend
    Henrietta Szabó

    Henrietta

    Jun, 2025Verified booking

    4/5
    Loved the games, photo points and the part where we became the beer. Was something I haven't experienced before. Loved the tasting part and that at the end we could choose what to drink twice. All the Heineken members either presenting, at the bar or at the entrance were super sweet and friendly! They elevated the experience even more.
  • Hear the Heineken story from the pros with a live presentation, soak up the details with an audio guide, and chat with the crew about any questions!

    Getting started

    Kick off your Heineken Experience adventure in Amsterdam! Arrive 10-15 minutes early so you don’t miss a thing, and don’t forget your ID—this one’s strictly for the 18+ crowd!

    What to expect

    Step into Heineken’s original Amsterdam brewery and uncover the story behind one of the world’s most iconic brands. Interactive exhibits and a captivating live presentation bring the brand’s history and brewing process to life.

    • Historic brewery walk – Explore the former brewery, where massive copper tanks once played a key role in Heineken’s brewing legacy.

    • Live presentation – Get the inside scoop on Heineken’s story and brewing magic from a fun, English-speaking guide.

    • Tasting – Wrap up your visit at a tasting room of this 158-year-old brewery.

    Enjoy the Heineken Experience at your own pace, guided by an audio tour available in six languages.

  • Heineken Experience

    Monday10:30am - 07:30pmlast entry 05:15pm
    Tuesday10:30am - 07:30pmlast entry 05:15pm
    Wednesday10:30am - 07:30pmlast entry 05:15pm
    Thursday10:30am - 07:30pmlast entry 05:15pm
    Friday10:30am - 09:00pmlast entry 06:45pm
    Saturday10:30am - 09:00pmlast entry 06:45pm
    Sunday10:30am - 07:30pmlast entry 05:15pm
  • What to bring

    • Have your entry tickets and ID ready for a seamless experience.

    What’s not allowed

    • Outside food & beverages and smoking are not permitted on this experience.

    • Due to venue restrictions, pets cannot tag along for this experience.

    • Safety is a priority so this experience is restricted for guests under the age of 18 years.

    Accessibility

    • This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

    • Your guide dogs are welcome at the venue.

    Additional information

    • Facilities: lockers, cloakroom, and restroom.

    • Your voucher will be emailed to you instantly.

    • Please arrive at the redemption point 15 minutes before the scheduled time of your visit to avoid any delays.

    • Display the voucher on your mobile phone with a valid photo ID at the redemption point.

    Ticket redemption point

    • Show your ticket at Heineken Experience.

    • Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.

    • Landmark: Van Randwijk monument.

    Get directions to the redemption point

Similar experiences you'd love

Free cancellation
GVB logo with Amsterdam cityscape in the background, promoting public transport pass.
Public Transport
4.2(2,049)
Rated 4.2 out of 5.0 from 2049 ratings.
from
€9.50
Rijksmuseum exterior with visitors, Amsterdam, part of Skip The Line Combo City Canal Cruise tour.
Museums
4.7(7,740)
Rated 4.7 out of 5.0 from 7740 ratings.
from
€25
Free cancellation
Johan Cruijff ArenA interior with empty red seats and field, Amsterdam.
Guided Tours
4.7(6,094)
Rated 4.7 out of 5.0 from 6094 ratings.
from
€27.50
Visitor posing with Zendaya wax figure at a museum exhibit.
Museums
4.6(1,477)
Rated 4.6 out of 5.0 from 1477 ratings.
from
€21
Free cancellation
Children conducting experiments at NEMO Science Museum, Amsterdam.
Museums
4.6(1,878)
Rated 4.6 out of 5.0 from 1878 ratings.
from
€21.50
Download app section background

We've served 41 million+ guests and we are here for you

41 million+

Happy customers across 10,000+ experiences

In the media

Featured and recommended by the best brands

24 x 7 help center

Have a question? Live chat with local experts anywhere, anytime