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Landmarks

Heineken Experience Tickets with 2 Drinks

Heineken Brewery building in Amsterdam with signage and clock.
Heineken Experience bar with foam infusions display in Amsterdam.
Visitors enjoying a tour inside the Heineken brewery, Amsterdam.
Guests enjoying the Heineken Experience in Amsterdam with a vintage sign.

Explore at your pace

Choose your entry time, stay as long as you like

Audio guide

Enhance your experience with multilingual audio guide
4.6/5(8,728)

Luca P

Group
Verified booking
Last week
Great deal—I saved a few euros, plus I didn't have to wait in line for a ticket. Best of all, the app is very convenient and easy to use, letting you buy various packages and even split them by day and person. I recommend it for anyone who needs to book in advance.

Nicole N

Couple
Verified booking
Yesterday
The Heineken Experience was fabulous! Our tour guide was knowledgeable and friendly, the information was interesting, and the factory itself is beautiful.

Christopher B

Solo
Verified booking
Mar 2026
I recommend the Heineken Experience any time you're visiting Amsterdam. You get some history of the company, and the 8 original copper mash pots are still on display. They also teach you about the beer making process. I spent about an hour and 15 minutes there, and I felt it was well worth it.

Ioannis A

Couple
Verified booking
Feb 2026
We had an amazing time visiting both the Ajax Stadium Tour and the Heineken Experience. The stadium tour was well-organized, full of great insights, and the guides were super friendly. The Heineken Experience was fun, interactive, and perfectly wrapped up the day. Highly recommended!

Christina B

Couple
Verified booking
Jan 2026
The wait line was minimal, the interactive dialogue with the staff was amusing and I truly appreciated the verbal history of the facilities. The design and space was very accommodating. The non- alcoholic selection was a big plus for me. I would highly recommend this tour.

Christina M

Solo
Verified booking
Jan 2026
This was such a fun and interactive experience! You get 2 free beers and there are so many acticvites at the end. You are able to customize your own beer bottle! Definitely recommend if you are visting Amsterdam, it's a must visit!
    • Dive into the high-energy story of Heineken with a live presentation and a multisensory walkthrough of the legendary 1867 original brewery.

    • Explore the interactive world of Heineken through a live English presentation, a 4D ride, and a self-guided tour with commentary in six different languages.

    • Discover the evolution of a global icon as you wander past historic brewing equipment, vintage advertisements, and the brewery’s original stables.

    • Conclude your brewery circuit in the social hub of the original building with two complimentary Heinekens or soft drinks included with your ticket.

    • Secure the ultimate Amsterdam day by upgrading to a 60-minute canal cruise or selecting rooftop access for 360-degree views of the city skyline with an extra Heineken.

    • Entry to Heineken Experience

    • Live presentation in English

    • Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese

    • 2 complimentary Heinekens or soft drinks

    Additional paid upgrades:

    • 60-min Amsterdam canal cruise

    • Audio guide in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew, and Hindi on the boat

    • Rooftop access

    • 3 glasses of Heineken

  • These tickets can't be cancelled or rescheduled.

  • 8,728 reviews

    How do we collect reviews?

    These ratings include verified reviews from both Headout guests and our trusted partners who operate this experience locally. All reviews come from real travelers who've taken this experience.

    5.4K
    3.1K
    44
    23
    72
    United States
    Brazil
    Italy
    Canada
    United Kingdom
    France
    Spain
    Germany
    Hungary
    Australia
    United States
    Brazil
    Italy
    Canada
    United Kingdom
    France
    Spain
    Germany
    Hungary
    Australia
    Guests from United States, Brazil, Italy and over 37 countries have loved this experience

    What our guests say

    Luca P

    Group
    Verified booking
    Last week
    Great deal—I saved a few euros, plus I didn't have to wait in line for a ticket. Best of all, the app is very convenient and easy to use, letting you buy various packages and even split them by day and person. I recommend it for anyone who needs to book in advance.

    Nicole N

    Couple
    Verified booking
    Yesterday
    The Heineken Experience was fabulous! Our tour guide was knowledgeable and friendly, the information was interesting, and the factory itself is beautiful.

    Mathilde H

    Couple
    Verified booking
    Last week
    A fantastic experience—a self-guided, interactive, and immersive tour with a warm welcome!

    Scott H

    Group
    Verified booking
    Last week
    Great time and very informative

    Christopher B

    Solo
    Verified booking
    Mar 2026
    I recommend the Heineken Experience any time you're visiting Amsterdam. You get some history of the company, and the 8 original copper mash pots are still on display. They also teach you about the beer making process. I spent about an hour and 15 minutes there, and I felt it was well worth it.
  • Learn the Heineken brand’s journey from the experts with a live English presentation, explore every detail of the brewery through a multilingual audio guide, and ask the crew anything you’re curious about.

    Getting started

    Kick off your Heineken Experience adventure in Amsterdam! Arrive 10 to 15 minutes early to catch everything, and don’t forget your ID because this experience is strictly 18+.

    What to expect

    Heineken Experience

    Step inside Heineken’s original Amsterdam brewery and see how one of the world’s most iconic brands came to life. Interactive exhibits and a lively live presentation showcase the history and brewing process in a fun, engaging way.

    Features:

    • Historic brewery walk: Wander around the former brewery where massive copper tanks once shaped Heineken’s legendary brewing process.

    • Live presentation: Hear the inside scoop on Heineken’s story and brewing magic from an English-speaking guide who makes it fun and memorable.

    • Audio guide: Explore deeper with an audio guide available in Dutch, German, French, Italian, Spanish, and Portuguese, letting you explore at your own pace and language comfort.

    • Tasting: Finish your visit in the tasting room, sipping two complimentary Heinekens or soft drinks. Celebrate the experience and soak in the authentic brewery atmosphere!

    Extras

    • Canal cruise: Start or end your Heineken Experience visit with a 1-hour canal cruise with an audio guide in 19 languages, gliding past Amsterdam’s scenic canals and landmarks.

    • Rooftop access: Enjoy rooftop city views and savour three included Heinekens while taking in a unique perspective of Amsterdam.

  • Heineken Experience

    Monday12:00pm - 9:00pmlast entry 7:45pm
    Tuesday12:00pm - 9:00pmlast entry 7:45pm
    Wednesday12:00pm - 9:00pmlast entry 7:45pm
    Thursday12:00pm - 9:00pmlast entry 7:45pm
    Friday12:00pm - 9:00pmlast entry 7:45pm
    Saturday12:00pm - 9:00pmlast entry 7:45pm
    Sunday12:00pm - 9:00pmlast entry 7:45pm
  • What to bring

    • Have your entry tickets and ID ready for a seamless experience.

    What’s not allowed

    • Outside food & beverages and smoking are not permitted on this experience.

    • Due to venue restrictions, pets cannot tag along for this experience.

    • Safety is a priority, so this experience is restricted for guests under the age of 18 years.

    Accessibility

    • This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

    • Your guide dogs are welcome at the venue.

    Additional information

    • Facilities: lockers, cloakroom, and restroom.
  • Your voucher will be emailed to you shortly. Display the voucher on your mobile phone with a valid photo ID at the starting point. Please check your final voucher for the starting point details & specific instructions.

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