Explore at your pace
Audio guide
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Experience Amsterdam’s heritage from two perspectives by pairing a guided tour of its historic brewery with a panoramic voyage through the UNESCO canal belt.
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Join a guided English tour of the 1867 brewery at the Heineken Experience featuring interactive 4D exhibits, brewing heritage displays, and three included drinks.
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Navigate the historic waterways on a 1-hour Amsterdam canal cruise with 19-language audio commentary and views of iconic 17th-century merchant houses.
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Use your single digital booking to visit both attractions on the same day or spread them across your trip for a more relaxed itinerary.
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Enjoy a coordinated experience with mobile-ready tickets that grant you access to both the social tasting session and the glass-roof boat tour.
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Heineken Experience
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Entry to the Heineken Experience
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Live English presentation
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Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
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Three chilled Heinekens or soft drinks
Amsterdam Canal Cruise
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1-hour Amsterdam canal cruise
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GPS audio guide in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew, and Hindi
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Heineken Experience
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Additional drinks or food
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Transfers to/from the venue
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Optional upgrades (rooftop access, personalised bottle labels)
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These tickets can't be cancelled or rescheduled.
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Pair a sensory journey through the heritage of a global brewing icon with a scenic voyage through Amsterdam’s historic waterways.
Getting started
Begin your visit at the Heineken Experience in the De Pijp district by presenting your digital ticket and ID at the entrance. The canal cruise departs from a central quay near the city’s main transport hub; we recommend allowing sufficient travel time between venues if visiting both on the same day.
What to expect
Heineken Experience
Step into the original 1867 brewery for a guided introduction that transitions into an interactive exploration of the historic industrial brewhouse and modern tasting bars.
Features:
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Historic brewhouse: Walk through the preserved brewing halls to see the massive copper tanks used during the brand's early years.
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4D 'Brew Your Ride': Experience a multisensory simulation that mimics the bottling and brewing process from a beer's perspective.
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Tutored tasting: Learn the specific "Star" pouring technique from a brewery expert to ensure the perfect head on your beer.
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The Heineken Bar: Conclude your circuit in the social hub of the brewery with three complimentary drinks included.
Amsterdam Canal Cruise
Board a glass-topped boat for a 1-hour voyage through the UNESCO-listed canal ring, offering a water-level perspective of the city's 17th-century architecture.
Features:
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UNESCO canal belt: Glide past the grand merchant houses and stone bridges of the Keizersgracht, Prinsengracht, and Herengracht.
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19-language audio guide: Access GPS-synced commentary that shares the history of the Dutch Golden Age and the city’s engineering.
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Panoramic views: Capture unobstructed photos of iconic landmarks like the Magere Brug (Skinny Bridge) from the comfort of the vessel.
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What to bring
Heineken Experience
- Have your entry tickets and ID ready for a seamless experience.
What’s not allowed
Heineken Experience
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Safety is a priority, so this experience is restricted for guests under the age of 18 years.
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Outside food & beverages and smoking are not permitted on this experience.
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Due to venue restrictions, pets cannot tag along for this experience.
Accessibility
Heineken Experience
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This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
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Your guide dogs are welcome at the venue.
Amsterdam canal cruise
- Only guide dogs (which must be recognisable as such) are allowed on the boat.
Additional information
Heineken Experience + Amsterdam canal cruise
- Display your mobile voucher for physical tickets at the Heineken Experience and the Amsterdam canal cruise ticket redemption points to avail of your experience. The time slot you choose during booking is for the Heineken Experience.
Heineken Experience
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Make sure to be there 15 minutes before your Heineken Experience time slot.
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Facilities: lockers, cloakroom, and restroom.
Amsterdam canal cruise
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To guarantee a specific time slot, we recommend reserving your cruise in advance. You can do this by visiting any Tours & Tickets shop to secure your spot, including the locations at Damrak 26 and Paulus Potterstraat 3B. The LOVERS departure points of the canal cruise are:
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Prins Hendrikkade (opposite Amsterdam Central Station): Prins Hendrikkade 20B
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Anne Frank House: Leliegracht 51
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Leidseplein: Leidsekade 97
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Europakade (at the Rijksmuseum): Stadhouderskade 511
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Make sure to check in at the boarding point 30 mins before departure.
- Your voucher will be emailed to you shortly.
- Display the voucher on your mobile phone with a valid photo ID at the starting point.
- Please check your final voucher for the starting point details & specific instructions.
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