Landmarks

Heineken Experience Entry Tickets with Drinks & Free Immersive Audio Guide

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10:30am–7:30pm

Includes immersive AI audio guide

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4.6/5(8,870)

Matan V

Group
Verified booking
4 days ago
Amsterdam: Where Cool Meets Cheers! ❄️🍺 If Amsterdam had a recipe for the perfect experience, it would be one part ice, one part beer, and a whole lot of fun! At the XtraCold Icebar, we stepped into a frozen world where the drinks were cold and the excitement was on fire! It was a unique, unforgettable experience that turned an ordinary evening into an extraordinary memory. The Heineken Experience was the perfect follow-up, combining interactive attractions, fascinating history, great vibes, and, of course, a refreshing beer! Together, these two attractions gave us the best of both worlds: chilling in ice and celebrating beer culture. One freezes your memories in ice; the other gives you a reason to raise a glass! An absolute must-do in Amsterdam!

Franciscus K

Group
Verified booking
2 weeks ago
Great to hear about the impressive Heineken history. Fun facts and, at the end, entertaining things to do as well. The English-speaking lady who led the tour was in quite a rush, so she spoke very fast and started before everyone was even there. She was often hard to understand, even for native English speakers in my group. It would also be better to give visitors headsets, as in the large brewing room she used a loudspeaker, which created a lot of echo.

Elena T

Couple
Verified booking
2 weeks ago
The tour was sensational. They tell the story of Heineken and let you experience the brewing process firsthand, as well as have fun and interact with the group. There was also a rooftop that I didn't get the chance to go to, but without a doubt, it must be spectacular as well.

Eric A

Couple
Verified booking
3 weeks ago
The story behind the creation of Heineken is impressive. The experience clearly conveys the details and the company's journey up to the present day. It is a highly interactive experience that goes beyond just the beer.

Virginia G

Couple
Verified booking
Last week
The tour guide was very informative and interesting. She took us through all phases of the beer making process. The videos were fun to watch, and, of course we loved sampling the beer.

Alfonso M

Group
Verified booking
2 weeks ago
My childhood friend was visiting, so I was looking for something special in the Netherlands. This beer is famous all over the world, after all. Definitely worth a visit.
    • Tour the Heineken Experience, hear the brand’s brewing story through a live English presentation, and enjoy one complimentary Heineken while taking in the brewery’s historic production spaces.

    • See the brewery’s highlights, hear from a live presenter, and enjoy one Heineken without overcomplicating your Amsterdam sightseeing plans.

    • Enhance your visit with rooftop access, canal cruising, multilingual audio, glass top boats, and two complimentary Heinekens for more.

    • Entry to Heineken Experience

    • Live presentation in English

    • 1 complimentary Heineken

    Additional paid upgrades:

    • Access to Heineken Rooftop

    • 1-hour Amsterdam canal cruise

    • Free audio guide in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew, and Hindi

    • Glass-top roof boats

    • 2 complimentary Heinekens

  • These tickets can't be cancelled or rescheduled.

  • 8,870 reviews

    How do we collect reviews?

    These ratings include verified reviews from both Headout guests and our trusted partners who operate this experience locally. All reviews come from real travelers who've taken this experience.

    5.5K
    3.1K
    49
    23
    65
    United States
    Italy
    United Kingdom
    France
    Brazil
    Spain
    Germany
    Canada
    Argentina
    Ireland
    United States
    Italy
    United Kingdom
    France
    Brazil
    Spain
    Germany
    Canada
    Argentina
    Ireland
    Guests from United States, Italy, United Kingdom and over 46 countries have loved this experience

    What our guests say

    Elena T

    Couple
    Verified booking
    2 weeks ago
    The tour was sensational. They tell the story of Heineken and let you experience the brewing process firsthand, as well as have fun and interact with the group. There was also a rooftop that I didn't get the chance to go to, but without a doubt, it must be spectacular as well.

    Eric A

    Couple
    Verified booking
    3 weeks ago
    The story behind the creation of Heineken is impressive. The experience clearly conveys the details and the company's journey up to the present day. It is a highly interactive experience that goes beyond just the beer.

    Bernardino F

    Couple
    Verified booking
    Sep 2026
    It was interesting to learn that Ajax won its Champions League titles several years ago thanks to a great player who led the team back then. The stadium is very nice.

    Lourdes H

    Group
    Verified booking
    3 weeks ago
    It was amazing to know the history how it all began with heineken.... in the end, the rooftop was the icing on the cake 😃

    Matan V

    Group
    Verified booking
    4 days ago
    Amsterdam: Where Cool Meets Cheers! ❄️🍺 If Amsterdam had a recipe for the perfect experience, it would be one part ice, one part beer, and a whole lot of fun! At the XtraCold Icebar, we stepped into a frozen world where the drinks were cold and the excitement was on fire! It was a unique, unforgettable experience that turned an ordinary evening into an extraordinary memory. The Heineken Experience was the perfect follow-up, combining interactive attractions, fascinating history, great vibes, and, of course, a refreshing beer! Together, these two attractions gave us the best of both worlds: chilling in ice and celebrating beer culture. One freezes your memories in ice; the other gives you a reason to raise a glass! An absolute must-do in Amsterdam!

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