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Two pints and a bar of ice? Say no more! Explore Heineken’s brewing world with tastings, then skip the line and sip icy cocktails in a -10°C bar.
4.5/5
(16,917)
Henrietta
Roberta
Michelle
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Two must-do Amsterdam experiences, one great deal! Skip the Icebar line for subzero fun, then explore Heineken’s brewing legacy with tastings—at 12% off!
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Heineken brewed here from 1867 to 1988 and now it’s a brewing haven! Catch a live presentation, explore with an audio guide, and enjoy two refreshing Heinekens.
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Xtracold Icebar is a deep freeze in the best way—35 tons of ice, three yum beverages, and thermal gear to keep you warm.
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Heineken Experience
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Entry to Heineken Experience
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Live presentation in English
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Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
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2 complimentary Heinekens
Xtracold Icebar
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Skip-the-line entry to the Xtracold Icebar
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3 free beverages (1 in the front bar + 2 in the Icebar)
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Thermal coat and gloves
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These tickets can't be cancelled or rescheduled.
How do we collect reviews?
Guests from Italy, United Kingdom, United States and over 36 countries have loved this experienceYeraldin
Jul, 2025Verified booking
We loved everything, the ambiance, the service 10/10 I think what we liked the most was the friendly attitude of all the staff.
María
Jul, 2025Verified booking
I highly recommend this experience. We had a great time. Very fun as well as enlightening. Everyone was very nice. What to say about my favorite beer! 🍻
Freerk
Jul, 2025Verified booking
The experience was less enjoyable for me because it was incomprehensible to me why the explanations were given only in English and not in Dutch. It all went much too fast and was difficult for me, a 1944-born Dutchman with a reasonable command of English, to follow. The indication of raw materials was also only in English. The only Dutch word spoken during the presentation was "PROOST."
Michelle
Jul, 2025Verified booking
This was a great experience. The Heineken team build a great environment to learn about the making of their brand & then enjoying the beer. Highly recommend
Henrietta
Jun, 2025Verified booking
Loved the games, photo points and the part where we became the beer. Was something I haven't experienced before. Loved the tasting part and that at the end we could choose what to drink twice. All the Heineken members either presenting, at the bar or at the entrance were super sweet and friendly! They elevated the experience even more.
Save 12% and hit two epic spots—Heineken Experience and skip-the-line entry to Xtracold Icebar.
Getting started
Arrive 10-15 minutes early, and bring your ID because Heineken doesn’t serve without it, and this one’s 18+ only! Then, head to Xtracold Icebar Amsterdam's check-in desk with your ticket and ID (18+ only!). After a quick security check, you’ll gear up in thermal coats and gloves before stepping into a frozen world made from 35 tons of ice.
What to expect
Heineken Experience
See how Heineken is made as you explore at your own pace. Check out fun exhibits, watch a live talk, and crack open two cold ones.
Features
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Interactive brewing tour – Learn about Heineken’s history and manufacturing process through several exhibits and replicas of original equipment.
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Audio guides – With an audio guide in Dutch, German, French, Italian, Spanish, or Portuguese, you can explore at your own pace.
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Two complimentary beverages – Enjoy a refreshing taste of Heineken straight from the OG source.
Xtracold Icebar
Sip on three cold refreshments while surrounded by frozen walls, frosted glasses, and icy furniture. The -10°C chill, plus cool lighting effects, makes this a one-of-a-kind social spot!
Features
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Skip-the-line access – No waiting around because you’re heading straight into Amsterdam’s iciest hangout!
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Three complimentary drinks – Choose from cocktails or soft drinks served in frosty ice glasses.
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Frozen surroundings – You’re surrounded by ice, from the bar to the seats. It’s a winter wonderland, and your beverage is just as cool.
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What to bring
Heineken Experience + Icebar Amsterdam
- Ensure your entry tickets and ID are on hand for a smooth experience.
What’s not allowed
Heineken Experience + Icebar Amsterdam
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Outside food & beverages and smoking are not allowed in this experience.
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Your pets are not permitted on this experience.
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For safety reasons, guests under the age of 18 years are not allowed on this experience.
Accessibility
Heineken Experience + Icebar Amsterdam
- For your convenience, guide dogs are welcome to join you.
Heineken Experience
- This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Icebar Amsterdam
- This experience is accessible to wheelchair users. However, electric wheelchairs are not allowed.
Additional information
Heineken Experience
- Available facilities: lockers, cloakroom and restroom.
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Your voucher will be emailed to you instantly.
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Please display the same at each ticket redemption point along with a valid photo ID.
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Please arrive at the redemption point 15 minutes before the scheduled time of your visit to avoid any delays.
Ticket redemption points
Xtracold Icebar Amsterdam
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Show your ticket at Xtracold Icebar Amsterdam.
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Address: Amstel 194, 196, 1017 AG Amsterdam, Netherlands.
Get directions to the redemption point
Heineken Experience
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Show your ticket at Heineken Experience.
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Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.
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Landmark: Van Randwijk monument
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