Shanghai 11.11 Singles' Day Nanjing Road Retail Walking Tour

Explore Shanghai’s 11.11 Singles’ Day buzz on a guided retail group walking tour through Nanjing Road and landmark department stores.

Getting started

Join your expert guide at the designated starting point for your Singles' Day retail group walking tour. After a short introduction to the route and basic walking guidelines, you set off on foot toward the city’s key shopping streets. The group stays together throughout, so you can follow the guide without worrying about navigation.

What to expect

Raffles City Shanghai

Raffles City Shanghai is one of the major retail hubs on your Singles' Day retail group walking tour, forming an early highlight of your route.

Features

• This stop introduces you to a large city-center shopping complex where your guide points out how Singles’ Day promotions shape the atmosphere and storefront displays.
• Your expert guide is included for the full Singles' Day retail group walking tour, providing context on how Raffles City Shanghai fits into Shanghai’s wider shopping scene.

Nanjing Road Pedestrian Street

Nanjing Road Pedestrian Street, Shanghai’s best-known shopping strip, is the central walking segment of your Singles' Day retail group walk.

Features

• As you move along Nanjing Road Pedestrian Street, Shanghai, your guide highlights the dense mix of shops and department stores and explains what makes this street a focus of 11.11 retail activity.
• Being part of a Singles' Day retail group walking tour means you follow a set route along Nanjing Road, with an expert guide managing the pace and pointing out key viewpoints and store clusters.

Shanghai No. 1 Department Store

Shanghai No. 1 Department Store is a classic department store on Nanjing Road, visited as one of the key stops on this route.

Features

• Inside or outside this landmark store, your guide draws attention to how department stores present Singles’ Day offers and how Shanghai No. 1 Department Store has evolved as a major shopping destination.
• The visit to Shanghai No. 1 Department Store is included as part of your Singles' Day retail group walking tour, with commentary from your professional local tour guide to link it to other stops.

New World Daimaru Department Store

New World Daimaru Department Store is another major department store on Nanjing Road featured on your guided walk.

Features

• At New World Daimaru Department Store, you observe a different take on modern retail in Shanghai, while your guide points out distinctive design features and 11.11 retail displays.
• This visit to New World Daimaru Department Store is built into the Singles' Day retail group walk, and your expert guide remains available here for questions about shopping traditions and the day’s promotions.

Wrapping up

Your guided walking route concludes near the retail area around Nanjing Road, leaving you well placed to continue exploring Raffles City Shanghai, Shanghai No. 1 Department Store, New World Daimaru Department Store, or Nanjing Road Pedestrian Street on your own, with any further shopping or food and beverages at your own expense.