Explore at your pace
Free cancellation
Book now, pay later
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Choose access to 1, 2, or 3 top attractions and save up to 33% compared to buying tickets individually. One smart pass, endless city experiences!
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See top picks for less, even if you don’t visit them all. From the London Eye to SEA LIFE London, unlock incredible savings on the capital’s most popular attractions.
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Get unlimited access to a 24-hour Hop-on Hop-off bus tour, a one-way Thames River cruise, two themed walking tours, plus a Tastecard with exclusive dining discounts.
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Activate your pass anytime within 30 days after purchase. Once activated, it’s valid for 30 days!
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Access to 1/2/3 attractions
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Access to:
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Museums: Madame Tussauds London
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Zoos: London Zoo and SEA LIFE London Aquarium
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Landmarks: London Eye, Westminster Abbey, Tower of London & more
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Bus tours and cruises: 24-hour Hop-on Hop-off Bus Tour (see route [here]), Thames River Cruise (see schedule [here]), London by Night bus tour & more
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Activities: Jack the Ripper Walking Tour and/or the Royal London Walking Tour
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Discounts at:
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2 for 1 dining, 25% off the total bill and 50% off food at 1000s of restaurants
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Special discounts at cinemas and the UK’s top attractions
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50% off pizza delivery at participating chains
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25% off barista-made drinks at chains and independent stores
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Get all details [here]
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- Public transportation
You can cancel these tickets up to 7 days before the experience begins and get a full refund.
Discover more, spend less
With the Hop-on Hop-off bus tour, you can access three Golden Tours bus routes for 24 hours and cover London’s key landmarks. Travel seamlessly to more than 70 stops, linking attractions like Big Ben, Westminster Abbey, and Trafalgar Square with live English commentary and multilingual audio guides to enhance the journey as you travel between locations.
Over 10 major attractions are bundled into a single, convenient pass. A 30-day validity after first activation allows a flexible exploration of the city’s finest sites. Access the top London attractions from a curated list, including the London Eye, Tower of London, SEA LIFE London Aquarium, Madame Tussauds, and more, letting you tailor your experience. Enjoy a scenic one-way Thames River cruise and two guided walking tours (Jack the Ripper and Royal London) to add immersive layers to your sightseeing. You also enjoy the benefits of a 30-day complimentary Tastecard membership, which provides exclusive deals across thousands of UK restaurants, along with cinema and attraction discounts.
Seamless activation
Golden Pass
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Book your Hop-on Hop-off bus tour. Your bus tour date is confirmed at the time of booking.
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Select dates for other attractions. Once your bus tour is booked, you’ll need to reserve your time slots for the other attractions included in your pass. Simply go to the booking portal using the link provided on your voucher: www.goldentours.com/redeem
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Choose your attractions & times. Pick the attractions you’d like to visit and select your preferred dates and times. Please note that availability is limited, especially during peak seasons.
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On the day, present your voucher or digital ticket at each attraction for seamless entry.
Validity:
- After activation: Your Hop-on Hop-off bus tour is valid for 24 hours. You have 30 days after your Hop-on Hop-off bus tour to visit your chosen attractions. Your pass is activated as soon as you visit your 1st attraction and is valid for 30 calendar days after first use until you visit the number of attractions chosen. For example, if you select a 3-attraction pass, you will be allowed access to 3 attractions over 30 days before your pass expires.
Tastecard voucher
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All instructions and your unique code can be found on your Hop-on Hop-off bus tour voucher.
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Download the Tastecard App and enter the code provided. Please present the e-voucher on-site.
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Once activated, you’ll unlock access to all offers and discounts, including 2-for-1 dining, up to 50% off meals, pizza delivery deals, and cinema savings.
Validity:
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The voucher must be used on the selected date and within operating hours; it is invalid after expiration.
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Your Tastecard membership is valid for 30 days from activation.
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What to bring
- Carry a printed or digital copy of your ticket for each attraction and tour.
What’s not allowed
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Large bags, suitcases, and oversized luggage are not allowed on the bus or at most attractions.
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Due to tour restrictions, pets cannot tag along for this experience.
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Alcohol, drugs, and any form of intoxication are strictly prohibited on the premises and during tours.
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Smoking, including e-cigarettes, is not permitted on buses, boats, or inside attractions.
Accessibility
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Not all attractions and tours included in the Golden Pass are fully wheelchair accessible. Please check individual attraction accessibility before your visit.
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Walking tours may involve uneven surfaces and are not suitable for guests with limited mobility.
Additional information
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Arrive at least 15 minutes before the start time for walking tours.
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The Hop-on Hop-off bus tour can be joined from any Golden Tours stop, clearly signposted.
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Buses operate from 9am to 5pm; frequency varies by season and route.
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Some attractions have specific opening hours and may be closed or have special hours on holidays. Check individual attraction schedules for exceptions and last entry times.
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Walking tours depart from specific bus stops; check your ticket or the official website for departure points and directions.
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Children must be accompanied by an adult at all times.
- Your voucher will be emailed to you shortly.
- Display the voucher on your mobile phone with a valid photo ID at the starting point.
- Please check your final voucher for the starting point details & specific instructions.
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