Explore at your pace
Audio guide
Explore Heineken’s brewery your way in 1.5 hours, then cruise through Amsterdam for an hour with a guide’s fun facts and a cold Heineken to sip on.
4.6/5
(4,648)
Henrietta
Michelle
María
- Why pay more? Save 5% on this Heineken tour and canal cruise combo—expert insights, complimentary Heinekens, and zero planning hassle.
- Walk through Heineken’s original 1867 brewery, learn about the brand's legacy, hear cool facts via an audio guide, and enjoy two cold Heinekens at ‘Dam Bar.
- Step aboard the Heineken Flagship Cruise! A knowledgeable guide shares hidden gems while you enjoy water, soft drink or a premium beverage from Heineken’s portfolio.
Heineken Experience
- 1.5 hour tour of Heineken Experience
- Live presentation in English
- Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
- 2 complimenary Heinekens at ‘Dam Bar
Heineken Flagship Cruise
- 1-hour canal cruise
- English-speaking expert
- 1 beverage (water, soft drink or a cold, crisp Heineken)
- Extra beverages on the boat (available for purchase)
These tickets can't be cancelled or rescheduled.
How do we collect reviews?
Guests from Italy, Brazil, United States and over 36 countries have loved this experienceYeraldin
Jul, 2025Verified booking
We loved everything, the ambiance, the service 10/10 I think what we liked the most was the friendly attitude of all the staff.
María
Jul, 2025Verified booking
I highly recommend this experience. We had a great time. Very fun as well as enlightening. Everyone was very nice. What to say about my favorite beer! 🍻
Freerk
Jul, 2025Verified booking
The experience was less enjoyable for me because it was incomprehensible to me why the explanations were given only in English and not in Dutch. It all went much too fast and was difficult for me, a 1944-born Dutchman with a reasonable command of English, to follow. The indication of raw materials was also only in English. The only Dutch word spoken during the presentation was "PROOST."
Michelle
Jul, 2025Verified booking
This was a great experience. The Heineken team build a great environment to learn about the making of their brand & then enjoying the beer. Highly recommend
Henrietta
Jun, 2025Verified booking
Loved the games, photo points and the part where we became the beer. Was something I haven't experienced before. Loved the tasting part and that at the end we could choose what to drink twice. All the Heineken members either presenting, at the bar or at the entrance were super sweet and friendly! They elevated the experience even more.
Go from brewery to boat with this Heineken combo! Enjoy two beverages at the brewery, then a premium Heineken and live-guided cruise through Amsterdam’s canals.
Getting started
Get ready for some Heineken fun! Show up 10-15 minutes early and don’t forget to bring your ID because this experience is only for adults. Leave a 30-min gap between your Heineken tour and the canal cruise—no rushing needed! And don’t forget your ID, as this is an 18+ experience.
What to expect
Heineken Experience
Start with Heineken’s historic brewery, where interactive exhibits bring the brewing process to life—plus you get to crack open two cold ones!
Features
- Heineken Experience tour – In just 1.5 hours, get the lowdown on Heineken’s brewing magic and see how this legendary brand became a global icon.
- Two complimentary Heinekens – Wrap up your tour with a cold, refreshing Heineken—because learning about the brewing process is fun, but sipping it is even better!
Heineken Flagship Cruise
Next, get on board the Flagship Cruise and soak in Amsterdam’s stunning canals while enjoying a premium Heineken beverage with expert commentary along the way.
Features
- Heineken Flagship Cruise – Sail through Amsterdam’s canals, hear untold stories from your guide and enjoy a premium, cold Heineken.
- Scenic canal views – From the elegant Magere Brug to the wobbly dancing houses, cruise past Amsterdam’s most famous sights.
What to bring
Heineken Experience + Heineken Flagship Cruise
- Ensure your entry tickets and ID are on hand for a smooth experience.
What’s not allowed
Heineken Experience + Heineken Flagship Cruise
- Outside food & beverages and smoking are not allowed in this experience.
- Your pets are not permitted on this experience.
- For safety reasons, guests under the age of 18 years are not allowed on this experience.
Accessibility
Heineken Experience + Heineken Flagship Cruise
- For your convenience, guide dogs are welcome to join you.
Heineken Experience
- This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Heineken Flagship Cruise
- This experience is not accessible to wheelchair users.
Additional information
Heineken Experience
- Available facilities: lockers, cloakroom and restroom.
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Your voucher will be emailed to you instantly.
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Please arrive at the redemption point 15 minutes before the scheduled time of your visit to avoid any delays.
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Display the voucher on your mobile phone with a valid photo ID at the redemption point.
Ticket redemption points
Fabrique des Lumières
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Show your ticket at Fabrique des Lumières.
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Address: Pazzanistraat 37, 1014 DB Amsterdam, Netherlands.
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Landmark: The entrance to the museum is situared right beside the Espressofabriek café.
Get directions to the redemption point
Heineken Experience
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Show your ticket at Heineken Experience.
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Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.
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Landmark: Van Randwijk monument.
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