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Combo (Save 5%): Heineken Experience Tickets + Heineken Flagship Cruise

Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
People pouring beer at Heineken brewery in Amsterdam.
Luxury open boat with drinks cruising Amsterdam canals near historic ship and museum.
Guests toasting with beer on the Heineken Flagship Canal Cruise in Amsterdam.

Explore at your pace

Choose your entry time, stay as long as you like

Audio guide

Enhance your experience with multilingual audio guide

Explore Heineken’s brewery your way in 1.5 hours, then cruise through Amsterdam for an hour with a guide’s fun facts and a cold Heineken to sip on.

4.6/5

(4,703)

IOANNIS ANARGYROU

Ioannis

Feb 2026
Verified booking
We had an amazing time visiting both the Ajax Stadium Tour and the Heineken Experience. The stadium tour was well-organized, full of great insights, and the guides were super friendly. The Heineken Experience was fun, interactive, and perfectly wrapped up the day. Highly recommended!
Kitija Jumike

Kitija

Dec 2025
Verified booking
I didn’t really know what to expect from the Heineken Experience, but it completely exceeded my expectations. It was fun, interactive, and surprisingly engaging — I would definitely visit again. The Moco Museum was also great, especially the digital art rooms. I loved the colors and the overall atmosphere, although it did feel a bit crowded at times with too many people in the same rooms. Overall, a really enjoyable experience and a great combo to do in Amsterdam.
Konstantinos Gkekas

Konstantinos

Nov 2025
Verified booking
Definetely the Heineken Experience is a truly unique and interesting place to visit as a beer lover! Having visited the Moco museum in Barcelona too, I must admit to have enjoyed the one in Amsterdam more, as the building in which is the Moco museum Amsterdam gives it a very memorable character!
    • Why pay more? Save 5% on this Heineken tour and canal cruise combo—expert insights, complimentary Heinekens, and zero planning hassle.
    • Walk through Heineken’s original 1867 brewery, learn about the brand's legacy, hear cool facts via an audio guide, and enjoy two cold Heinekens at ‘Dam Bar.
    • Step aboard the Heineken Flagship Cruise! A knowledgeable guide shares hidden gems while you enjoy water, soft drink or a premium beverage from Heineken’s portfolio.
  • Heineken Experience

    • 1.5 hour tour of Heineken Experience
    • Live presentation in English
    • Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
    • 2 complimenary Heinekens at ‘Dam Bar

    Heineken Flagship Cruise

    • 1-hour canal cruise
    • English-speaking expert
    • 1 beverage (water, soft drink or a cold, crisp Heineken)
    • Extra beverages on the boat (available for purchase)
  • These tickets can't be cancelled or rescheduled.

  • 4,703 reviews

    How do we collect reviews?

    These ratings include verified reviews from both Headout guests and our trusted partners who operate this experience locally. All reviews come from real travelers who've taken this experience.

    2.9K
    1.7K
    21
    5
    3
    Guests from United States, Brazil, Italy and over 32 countries have loved this experience

    What our guests say

    Annika Schneider

    Annika

    Mar 2026
    Verified booking
    Heinecke comes highly recommended.
    IOANNIS ANARGYROU

    Ioannis

    Feb 2026
    Verified booking
    We had an amazing time visiting both the Ajax Stadium Tour and the Heineken Experience. The stadium tour was well-organized, full of great insights, and the guides were super friendly. The Heineken Experience was fun, interactive, and perfectly wrapped up the day. Highly recommended!
    Janin Orantek

    Janin

    Feb 2026
    Verified booking
    The Moco Museum was nice, but also quite small. What a shame!
    CHRISTINA BENNETT

    Christina

    Jan 2026
    Verified booking
    The wait line was minimal, the interactive dialogue with the staff was amusing and I truly appreciated the verbal history of the facilities. The design and space was very accommodating. The non- alcoholic selection was a big plus for me. I would highly recommend this tour.
    Christina Menard

    Christina

    Jan 2026
    Verified booking
    This was such a fun and interactive experience! You get 2 free beers and there are so many acticvites at the end. You are able to customize your own beer bottle! Definitely recommend if you are visting Amsterdam, it's a must visit!
  • Go from brewery to boat with this Heineken combo! Enjoy two beverages at the brewery, then a premium Heineken and live-guided cruise through Amsterdam’s canals.

    Getting started

    Get ready for some Heineken fun! Show up 10-15 minutes early and don’t forget to bring your ID because this experience is only for adults. Leave a 30-min gap between your Heineken tour and the canal cruise—no rushing needed! And don’t forget your ID, as this is an 18+ experience.

    What to expect

    Heineken Experience

    Start with Heineken’s historic brewery, where interactive exhibits bring the brewing process to life—plus you get to crack open two cold ones!

    Features

    • Heineken Experience tour – In just 1.5 hours, get the lowdown on Heineken’s brewing magic and see how this legendary brand became a global icon.
    • Two complimentary Heinekens Wrap up your tour with a cold, refreshing Heineken—because learning about the brewing process is fun, but sipping it is even better!

    Heineken Flagship Cruise

    Next, get on board the Flagship Cruise and soak in Amsterdam’s stunning canals while enjoying a premium Heineken beverage with expert commentary along the way.

    Features

    • Heineken Flagship Cruise – Sail through Amsterdam’s canals, hear untold stories from your guide and enjoy a premium, cold Heineken.
    • Scenic canal views – From the elegant Magere Brug to the wobbly dancing houses, cruise past Amsterdam’s most famous sights.
  • Heineken Experience

    Monday10:30am - 7:30pmlast entry 5:15pm
    Tuesday10:30am - 7:30pmlast entry 5:15pm
    Wednesday10:30am - 7:30pmlast entry 5:15pm
    Thursday10:30am - 7:30pmlast entry 5:15pm
    Friday10:30am - 9:00pmlast entry 6:45pm
    Saturday10:30am - 9:00pmlast entry 6:45pm
    Sunday10:30am - 7:30pmlast entry 5:15pm

    Fabrique des Lumières

    Monday11:00am - 5:00pmlast entry 4:00pm
    Tuesday11:00am - 5:00pmlast entry 4:00pm
    Wednesday11:00am - 5:00pmlast entry 4:00pm
    Thursday11:00am - 5:00pmlast entry 4:00pm
    Friday11:00am - 9:00pmlast entry 8:00pm
    Saturday11:00am - 9:00pmlast entry 8:00pm
    Sunday11:00am - 6:00pmlast entry 5:00pm
  • What to bring

    Heineken Experience + Heineken Flagship Cruise

    • Ensure your entry tickets and ID are on hand for a smooth experience.

    What’s not allowed

    Heineken Experience + Heineken Flagship Cruise

    • Outside food & beverages and smoking are not allowed in this experience.
    • Your pets are not permitted on this experience.
    • For safety reasons, guests under the age of 18 years are not allowed on this experience.

    Accessibility

    Heineken Experience + Heineken Flagship Cruise

    • For your convenience, guide dogs are welcome to join you.

    Heineken Experience

    • This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.

    Heineken Flagship Cruise

    • This experience is not accessible to wheelchair users.

    Additional information

    Heineken Experience

    • Available facilities: lockers, cloakroom and restroom.
    • Your voucher will be emailed to you instantly.

    • Please arrive at the redemption point 15 minutes before the scheduled time of your visit to avoid any delays.

    • Display the voucher on your mobile phone with a valid photo ID at the redemption point.

    Ticket redemption points

    Fabrique des Lumières

    • Show your ticket at Fabrique des Lumières.

    • Address: Pazzanistraat 37, 1014 DB Amsterdam, Netherlands.

    • Landmark: The entrance to the museum is situared right beside the Espressofabriek café.

    Get directions to the redemption point

    Heineken Experience

    • Show your ticket at Heineken Experience.

    • Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.

    • Landmark: Van Randwijk monument.

    Get directions to the redemption point

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