Combo (Save 5%): SL Benfica Stadium & Museum Skip-the-Line Guided Tour + Lisbon Card

The tour of Benfica’s stadium and museum was spectacular. It’s a must-do if you’re visiting Lisbon and love soccer. We loved it. At the end, they made us wait, telling us they had a little something special for us, and we followed a girl to the official Benfica store. They gave us a magnet from the stadium for our fridge and a 10% discount on items in the store. I wanted to take advantage of it because my kids had come hoping to buy the official Benfica jersey, but when we walked into the store, the racks only had replica jerseys (which is totally absurd for an official store). I asked an employee about the authentic jerseys, and they were stored away (out of sight), and she told me that the discount didn’t apply to the authentic ones, and that if I wanted the authentic ones, I’d have to pay for them at some machines outside the store (like the ones at burger joints). Inside the store, they only charged you for the replicas. The authentic jerseys there were priced at 90 euros (180 euros for two), and I protested that they weren’t applying the discount they’d offered me. At that point, the saleswoman told me that at the official store in the Colombo shopping center (which was 400 meters away), they would apply the discount because they didn’t carry replicas there. So we went to the store in the Colombo shopping center, and sure enough, they applied the 10% discount there, but SURPRISE—the shirts were priced at 100 euros each, and after applying the discount, they came to 90 euros each (the exact same final price as at the other store). BOTTOM LINE: Don’t get too excited about the 10% discount, because it’s a lie—it only applies to replicas, which, by the way, are more expensive than on Chinese websites. Totally absurd—it’s a shame they’d ruin such a nice experience with a lie like that.