Open today
Explore at your pace
Audio guide
Mobile ticket
- See how brewing began at Heineken’s original site, step inside the silo elevator & visit the Moutzolder room once used for ingredient deliveries.
- After exploring Heineken’s history, chill at the Best ‘Dam Bar, where music, lights, and digital displays give you a taste of Amsterdam’s nightlife.
- End your experience at the rooftop terrace, where open-air views of Amsterdam’s skyline give you the perfect photo finish to your visit.
- Entry to Heineken Experience
- Rooftop access
- Live presentation in English
- Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
- 3 complimentary Heinekens
These tickets can't be cancelled or rescheduled.
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Guests from United States, United Kingdom, Ireland and over 19 countries have loved this experience
Kirsty
Apr, 2025Verified booking
Interactive experiences and staff all so funny. Was a great afternoon
Ciara
Mar, 2025Verified booking
Headout booking process was fine but the Heineken experience itself was very poor. A lot of filler put into the tour -not worth the couple of free half pints rooftop bar such a disappointment. No atmosphere
Leonard
May, 2025Verified booking
Very interesting and your staff made it fun. You have great people working for you.
Marcia
Jun, 2025Verified booking
Wayne
Jun, 2025Verified booking
Get the full Heineken VIP treatment! Tour the brewery, see the brewing process, and conclude with rooftop views so good you’ll never want to leave.
Getting started
Step into Heineken’s legendary distillery, explore its brewing magic, and soak up interactive exhibits. Just bring your ID as this one’s strictly for the 18+ crew!
What to expect
Time travel to Heineken’s brewing roots on this 1.5-hour self-guided tour! Do a deep dive into the brewing history, check out some cool exhibits, and learn about the story of how this Amsterdam brand went global!
- Interactive brewing insights – Ever wondered how Heineken gets that perfect taste? Watch the brewing process unfold, from fresh ingredients to the final, frothy pour!
- Historic brewery highlights – Peek behind the scenes at the old malt attic, where Heineken’s story began, and ride an elevator tucked inside a historic brewing silo.
- Best ‘Dam Bar experience – After the guided tour, kick back at the Best ‘Dam Bar, a stylish spot with buzzing nightlife energy.
- Exclusive rooftop access – Cap off your visit with a Heineken on the rooftop, where you’ll get picture-perfect views of canals, Vondelpark, and Amsterdam’s gorgeous skyline.
Enjoy the Heineken Experience at your own pace, guided by an audio tour available in six languages.
What to bring
- Have your entry tickets and ID ready for a seamless experience.
What’s not allowed
- Outside food & beverages and smoking are not permitted on this experience.
- Due to venue restrictions, pets cannot tag along for this experience.
- Safety is a priority so this experience is restricted for guests under the age of 18 years.
Accessibility
- This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
- Your guide dogs are welcome at the venue.
Additional information
- Facilities: lockers, cloakroom, and restroom.
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Your voucher will be emailed to you shortly.
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Please arrive at the redemption point 15 mins before the scheduled time of your visit to avoid any delays.
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Display the voucher on your mobile phone with a valid photo ID at the redemption point.
Ticket redemption point
- Please check your final voucher for the meeting point details and specific instructions.
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