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Top things to do in Atlanta

World of Coca-Cola

Explore the World of Coca-Cola in downtown Atlanta at Pemberton Place. Walk through interactive galleries, from the Vault of the Secret Formula to the Icons exhibit and Coca-Cola Theater, and sample more than 100 Coca-Cola family beverages in the Taste It tasting experience.
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World of Coca-Cola
Friends enjoying time at World of Coca-Cola Museum, Atlanta.
Friends posing with Coca-Cola bear at Coca-Cola Museum, Atlanta.
Group of friends entering the Vault at World of Coca-Cola Museum, Atlanta.
Friends enjoying drinks at World of Coca-Cola Museum, Atlanta.
Friends enjoying interactive exhibit at World of Coca-Cola Museum, Atlanta.
Friends exploring scent display at World of Coca-Cola Museum, Atlanta.
Friends exploring interactive exhibit at World of Coca-Cola Museum, Atlanta.
Group of friends enjoying inside World of Coca-Cola Museum, Atlanta.

World of Coca-Cola Tickets

Extended validity
Flexible duration

  • With your general admission ticket, unlock full access to the World of Coca-Cola, including all exhibits, films, and interactive experiences.

  • Step inside the "Vault of the Secret Formula", which has been guarding the company's secret ingredient since 2011.

  • Sample 100+ global flavours in Taste It!, and create your unique flavor at Beverage Lab through experimentation.

  • Transform your look using AI at the “Tales from The Soda Fountain” interactive mirror and enjoy decades of Coca-Cola storytelling.

  • Snap a photo with the beloved Coca-Cola Polar Bear, the company mascot since 1993.

More details

  • With your general admission ticket, unlock full access to the World of Coca-Cola, including all exhibits, films, and interactive experiences.

  • Step inside the "Vault of the Secret Formula", which has been guarding the company's secret ingredient since 2011.

  • Sample 100+ global flavours in Taste It!, and create your unique flavor at Beverage Lab through experimentation.

  • Transform your look using AI at the “Tales from The Soda Fountain” interactive mirror and enjoy decades of Coca-Cola storytelling.

  • Snap a photo with the beloved Coca-Cola Polar Bear, the company mascot since 1993.

from
$24.95
Dolphin interaction with trainer at Georgia Aquarium.
Georgia Aquarium exterior with blue and white facade in Atlanta.
Children observing coral reefs and fish at Georgia Aquarium.
Divers observing a manta ray and fish at Georgia Aquarium, Atlanta.
Whale shark swimming with fish at Georgia Aquarium.
Visitors walking through an underwater tunnel at Georgia Aquarium.
Visitors interacting with stingrays at Georgia Aquarium touch pool.
Hands touching a beluga whale at Georgia Aquarium.
Sea lions interacting with trainers at Georgia Aquarium.
Sea lion on rock at Georgia Aquarium exhibit with visitors watching.

Georgia Aquarium Skip-the-Line Tickets

Flexible duration

  • Walk through a 100-foot-long underwater tunnel in the Ocean Voyager exhibit and marvel at whale sharks, manta rays, and vibrant marine life.

  • Witness playful bottlenose dolphins and learn about their behaviors during exciting presentations at Dolphin Coast.

  • Discover majestic beluga whales, adorable sea otters, and other cold-water creatures in the immersive Cold Water Quest exhibit.

  • Experience Sharks! Predators of the Deep, a thrilling exhibit showcasing over 15 shark species, including hammerheads and tiger sharks.

More details

  • Walk through a 100-foot-long underwater tunnel in the Ocean Voyager exhibit and marvel at whale sharks, manta rays, and vibrant marine life.

  • Witness playful bottlenose dolphins and learn about their behaviors during exciting presentations at Dolphin Coast.

  • Discover majestic beluga whales, adorable sea otters, and other cold-water creatures in the immersive Cold Water Quest exhibit.

  • Experience Sharks! Predators of the Deep, a thrilling exhibit showcasing over 15 shark species, including hammerheads and tiger sharks.

from
$74.57

Pro tips to help you make a pick

The original museum (1990–2007) was once Atlanta’s most visited indoor attraction until it was surpassed by the Georgia Aquarium.

The current museum opened on May 24, 2007, replacing the original 1990 location in Underground Atlanta.

The vault exhibit showcases not only the secret formula but also the myths, stories, and preservation efforts behind one of the world’s most guarded recipes

Artifacts on display include vintage contour bottles, early advertisements, and unique pop-culture collaborations—many of which rotate regularly.

Located in Pemberton Place, the museum sits in a tourism district alongside the Georgia Aquarium and the Center for Civil & Human Rights

Similar things to do in Atlanta

Children observing colorful fish at Georgia Aquarium, Atlanta.
Georgia Aquariumfrom $74.57

About World of Coca-Cola

World of Coca-Cola is one of Atlanta’s must-visit attractions, offering a blend of history, interactive fun, and global flavors. Enjoy a self-paced tour of its themed galleries, interactive exhibits, and collection of vintage artifacts and marketing first.

Did you know?

The original museum (1990–2007) was once Atlanta’s most visited indoor attraction until it was surpassed by the Georgia Aquarium.

The current museum opened on May 24, 2007, replacing the original 1990 location in Underground Atlanta.

The vault exhibit showcases not only the secret formula but also the myths, stories, and preservation efforts behind one of the world’s most guarded recipes

Artifacts on display include vintage contour bottles, early advertisements, and unique pop-culture collaborations—many of which rotate regularly.

Located in Pemberton Place, the museum sits in a tourism district alongside the Georgia Aquarium and the Center for Civil & Human Rights

Why visit World of Coca-Cola?

See the secret formula

Step inside the legendary Vault of the Secret Formula, said to protect Coca-Cola’s legendary recipe, and explore interactive galleries revealing how the brand grew from one Atlanta drink to a global icon.

Taste 100+ flavours

Sample drinks from every continent in the Taste It! hall, from regional favorites to quirky limited-time sodas you won’t find in stores.

Discover theough sense

Play with flavor science in Scent Discovery, a hands-on exhibit where guests test their sense of smell and learn how smell shapes taste. It's fun for kids and adults alike.

Explore Coca-Cola history

View rotating displays of vintage ads, classic bottles, and memorabilia that chart the company’s global rise. The immersive bottling display shows how the world’s most famous drink gets made.

Perfect Downtown location

Located right next to the Georgia Aquarium, Centennial Olympic Park, and Civil Rights museums, it’s easy to pair World of Coca-Cola with other Atlanta attractions in a single trip.

Plan your visit

Address

121 Baker St NW, Atlanta, GA 30313, USA

Nearest Metro station

Peachtree Center (N1)

Nearest Metro station

Dome/GWCC/Philips Arena/CNN Center (W1)

Nearest Tram station

Centennial Olympic Park

Nearest Parking

World of Coca-Cola parking garage

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What our guests say

Matthew R

United States
Family
2 days ago
We had a wonderful time at the museum. I was with my daughter and granddaughters and they enjoyed the experience as well. It was our first time there and my daughter was looking for the bear so she could take a picture with him. She got her wish and she was so excited.

World of Coca-Cola Tickets

Pia H

United States
Couple
2 weeks ago
We throughly enjoyed our visit ! The hostesses and guides were amazing . The best part of our experience was being innovative with the flavors and making our own drink . We were thrilled and enjoyed the fellowship with the other visitors while tasting the drinks from all around the world. Great job Coca-Cola.

World of Coca-Cola Tickets

Angelica A

United States
Group
Mar 2026

+5 more

When we got there, there was a long line but moving fast! We love visiting Coca Cola my kids really enjoyed it. We will always recommend anyone to visit. It's a great opportunity to walk and be with family!

World of Coca-Cola Tickets

Erika L

United States
Group
Dec 2025
Super cool to get in without a line, my kids felt calm without stress, we were able to book in good time for the dolphin show and both my kids were very happy; thank you for the opportunity.

Georgia Aquarium Skip-the-Line Tickets

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