Headout, home to the world’s best real-life experiences, has strengthened its partnership with Stage Entertainment Spain, the country’s leading live entertainment producer and part of the global Stage Entertainment Group, to expand international access to Madrid’s most iconic musicals via a newly completed direct integration.

Since the partnership began in 2023, Headout has enabled travelers from 90+ countries to discover and book Spanish-language adaptations of global blockbusters including The Lion King, Aladdin, and Cinderella. This expanded partnership enables Headout to distribute Stage Entertainment Spain’s productions with greater speed, reliability, and scale, connecting Madrid’s world-class theatre scene to travelers across the Americas, Europe, the Middle East, and beyond.

Madrid has steadily cemented its reputation as one of Europe’s leading musical theatre capitals, drawing international visitors specifically for its large-scale productions, long-running shows, and Broadway-caliber performances. Through Headout, these productions are discoverable alongside the city’s most sought-after landmarks and cultural experiences, making theatre a seamless part of the modern travel itinerary. Travelers can plan their museum visits, walking tours, and landmark entries, and secure their seats at Madrid’s biggest musicals in one place.

“Madrid’s musical theatre scene is truly world-class, and Stage Entertainment has played a defining role in shaping it,” said Samuel Laufer, VP – Strategy & Growth at Headout. “By deepening our partnership through direct integration, we’re making it seamless for travelers worldwide to discover and book these shows with complete confidence, all in one place.”

This direct integration marks a significant step forward in the partnership. By connecting directly with Stage Entertainment Spain’s ticketing system, Headout now offers real-time inventory and availability, faster and more reliable booking confirmations, greater scalability across international source markets, and a streamlined purchasing experience for travelers booking in advance of their trip. The result is fewer barriers between global audiences and Madrid’s biggest stage productions.

Lourdes Leon, Head of Sales at Stage Entertainment Spain, added, “We are delighted to continue growing our partnership with Headout. Their global reach and strong focus on traveler experience help us connect our productions with international audiences eager to experience the very best musicals Madrid has to offer.”

Together, Headout and Stage Entertainment Spain aim to further expand access to premium live entertainment, ensuring that unforgettable musical experiences are just a few taps away for international visitors.