Headout, home to the world’s best real-life experiences, has joined eu travel tech, the association representing digital travel platforms and technology businesses operating across Europe.

As travellers increasingly look beyond transport and accommodation toward more complete trip planning, experiences are becoming a bigger part of how people discover, engage with, and remember destinations. What happens after someone arrives is becoming just as important as how they get there.

Headout’s membership comes at a time when the experiences sector is growing rapidly and playing an increasingly important role in the broader travel ecosystem.

By joining eu travel tech, Headout will contribute its perspective as a company operating at the intersection of technology, tourism, and real-world experiences, supporting ongoing conversations around innovation, distribution, competition, and traveller-centric digital services across Europe.

Emmanuel Mounier, Secretary General of eu travel tech, says “The experience market is rapidly expanding and becoming an essential pillar of the wider travel and tourism ecosystem. We are therefore delighted to welcome Headout to eu travel tech at a time when the importance of this segment is growing significantly. Headout’s membership further strengthens both our expertise and the representativeness of our association in this increasingly strategic area of travel”

Commenting on the announcement, Suren Sultania, Co-founder and COO of Headout, said: “Experiences are becoming an increasingly important part of how travellers discover and engage with destinations around the world. As a company operating at the intersection of technology, tourism and real-world experiences, we’re excited to join eu travel tech and contribute to conversations shaping the future of digital travel in Europe. We look forward to working alongside industry peers and policymakers to help build a more innovative and traveller-centric ecosystem.”

Headout joins eu travel tech as the experiences sector continues to grow in importance across the travel industry, bringing additional expertise and perspective to discussions around the future of travel technology in Europe.