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Audio guide
4.6/5
(7,674)
Pablo
Gert-jan
Henrietta
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Why book twice? Save 5% and enjoy easy access to Heineken Experience and Johan Cruijff ArenA—Amsterdam’s ultimate duo.
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Get to know Heineken’s legacy through copper brewing tanks, a multilingual audio guide, a live English presentation, and a final moment at the Best ‘Dam Bar.
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Walk where football legends have! Explore Johan Cruijff ArenA at your pace, visit the dugout and pitch, and jump into Ajax history at the Gallery of Fame.
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Heineken Experience
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Entry to the Heineken Experience
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Live presentation in English
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Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
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2 Heinekens at Best 'Dam Bar
Johan Cruijff ArenA
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Entry to Johan Cruijff ArenA
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Access to: Players' Dressing Rooms, Mixed Zone, Players' Tunnel, Pitch, Manager’s Dug-out, Ajax Gallery of Fame
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These tickets can't be cancelled or rescheduled.
How do we collect reviews?
Guests from United Kingdom, Italy, France and over 56 countries have loved this experienceYeraldin
Jul, 2025Verified booking
We loved everything, the ambiance, the service 10/10 I think what we liked the most was the friendly attitude of all the staff.
Gert-jan
Aug, 2025Verified booking
Besides being a beautiful stadium a lot was told about the wonderful history of our club! Sjaak Swart, Mister Ajax with 603 matches for our club to the psychological warfare in the locker room with the 10 showers. Respect for the turf masters who have the field looking so beautiful. Nice tour for young and old. Thanks for everything!
Meine
Aug, 2025Verified booking
Great tour without a guide, some stadiums in Germany can take a leaf out of their book. I can only recommend it to soccer fans.
Pablo
Aug, 2025Verified booking
The experience is good and the Stadium is incredible. Five stars Stadium for us. Tour inside the Stadium is very nice, and you can visit the main important areas of it. The only negative point is that the audioguide is not available in Spanish, although the club's website indicates that it is available when you buy tickets. For us this was a major inconvenience as well as seeming to be a deception since the website indicates that it is available.
Silvia
Aug, 2025Verified booking
The stadium itself is very nice. We were able to see the changing rooms, the press room and the substitutes' benches, and we were able to try out the seats everywhere. Unfortunately, we weren't allowed into the VIP area or to touch the pitch. But I think that's the case everywhere. We had booked the audio tour (the cheapest). When we booked it, we were told that it was also available in German. Unfortunately, when we were there, only English and Dutch were available. No problem for us adults. The kids were very disappointed at first. It would have been better if this had been stated in the booking from the start. Then we could have prepared the kids for it. The English audio was very easy to understand. The staff were very friendly and helpful. Like almost nowhere else in the Netherlands, there are no discounts for families.
Save 5% and explore Heineken Experience and Johan Cruijff ArenA hassle-free, with one smooth booking.
Getting started
It all begins at Heineken’s historic brewery—get your ticket checked, step inside, explore the brewing process, and see cool memorabilia on your own. This one is only for the 18+ crowd! Then, go from your fun brewery tour to the stands and pitches of Johan Cruijff ArenA like a true fan. Scan your tickets at the venue and start your adventure!
What to expect
Heineken Experience
From hops to bottling, get the full Heineken story! Play with interactive exhibits, check out vintage gear, and crack open two cold Heinekens at the end.
Features
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A thorough brewery tour — Visit Heineken’s first brewery and see how the brand has evolved over the years.
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Interactive exhibits — Ever wondered how Heineken is made? Follow the brewing journey through engaging exhibits, massive screens, and fun interactive displays.
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Tasting room — Stop by at Best ‘Dam Bar for a perfect conclusion of your brewery visit.
Johan Cruijff ArenA
Get the ultimate match-day experience: explore the locker rooms, stroll through the tunnel, and stand pitch-side where legends have played.
Features
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Dressing Rooms & Dugout — Step into the locker room and sit where football legends gear up for the big game.
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Players’ Tunnel — Feel the buzz of match day as you walk the same tunnel Ajax stars use before hitting the pitch.
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Ajax Gallery of Fame — Get a glimpse of Ajax’s past with historic jerseys, trophies, and stories of its greatest players.
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What to bring
Heineken Experience + Johan Cruijff ArenA
- Ensure your entry tickets and ID are on hand for a smooth experience.
What’s not allowed
Heineken Experience + Johan Cruijff ArenA
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Outside food & beverages and smoking are not allowed in this experience.
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Your pets are not permitted on this experience.
Heineken Experience
- For safety reasons, guests under the age of 18 years are not allowed on this experience.
Johan Cruijff ArenA
- Helmets, suitcases, or bags bigger than 30 cm x 21 cm x 10 cm are not allowed on this experience.
Accessibility
Heineken Experience + Johan Cruijff ArenA
- For your convenience, guide dogs are welcome to join you.
Heineken Experience
- This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Johan Cruijff ArenA
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This experience is accessible to wheelchair and pram/stroller users.
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For your convenience, escalators and elevators are available throughout the venue.
Additional information
Heineken Experience + Johan Cruijff ArenA
- Available facilities: Restrooms
Heineken Experience
- Available facilities: lockers and cloakroom.
Johan Cruijff ArenA
- Access to the Ajax dressing room may be restricted on days when the team has a home or away match.
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Your vouchers will be emailed to you shortly.
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Please display the same at each ticket redemption point along with a valid photo ID.
Ticket redemption points
Heineken Experience
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Show your ticket at Heineken Experience.
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Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.
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Landmark: Van Randwijk monument.
Get directions to the redemption point
Johan Cruijff ArenA Classic Tour
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Show your ticket at Johan Cruyff Arena.
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Address: Johan Cruijff Boulevard 1, 1101 AX Amsterdam, Netherlands.
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Landmark: Main Entrance E, next to the Ajax fan shop and the restaurant.
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