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Why book twice? Save 5% and enjoy easy access to Heineken Experience and Johan Cruijff ArenA—Amsterdam’s ultimate duo.
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Get to know Heineken’s legacy through copper brewing tanks, a multilingual audio guide, a live English presentation, and a final moment at the Best ‘Dam Bar.
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Walk where football legends have! Explore Johan Cruijff ArenA at your pace, visit the dugout and pitch, and jump into Ajax history at the Gallery of Fame.
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Heineken Experience
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Entry to the Heineken Experience
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Live presentation in English
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Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
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2 Heinekens at Best 'Dam Bar
Johan Cruijff ArenA
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Entry to Johan Cruijff ArenA
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Access to: Players' Dressing Rooms, Mixed Zone, Players' Tunnel, Pitch, Manager’s Dug-out, Ajax Gallery of Fame
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These tickets can't be cancelled or rescheduled.
How do we collect reviews?
Guests from United Kingdom, Italy, France and over 56 countries have loved this experience
Noha
Apr, 2025Verified booking
This tour was so fun and a MUST to do in Amsterdam. The staff all had great vibes and made sure to make it an exciting time for everyone. It's great to do with family or friends and it was such an engaging experience.
Tarbuc
Apr, 2025Verified booking
Nice stadium, big, easy to go there...
Henrietta
Jun, 2025Verified booking
Loved the games, photo points and the part where we became the beer. Was something I haven't experienced before. Loved the tasting part and that at the end we could choose what to drink twice. All the Heineken members either presenting, at the bar or at the entrance were super sweet and friendly! They elevated the experience even more.
Paulo
May, 2025Verified booking
The only (and relevant) problem is that I couldn't see the field, since it was prepared for a show. It would be fair if I had been informed before.
Mohamed
May, 2025Verified booking
I was surprised my tour was not a self guided tour.But it went fine.Had more time to experience and take some photos. Disappointed towards the end at the fan store.I brought an Ajax vintage jersey that was sold at the store to get it printed.I was turned away by the staff saying I can only get the jersey printed if I bought it at the store.I think yhat left a bitter taste to my tour.I came from afar from all the way from Singapore.I was willing to pay for the prints.But well it wasnt to be
Save 5% and explore Heineken Experience and Johan Cruijff ArenA hassle-free, with one smooth booking.
Getting started
It all begins at Heineken’s historic brewery—get your ticket checked, step inside, explore the brewing process, and see cool memorabilia on your own. This one is only for the 18+ crowd! Then, go from your fun brewery tour to the stands and pitches of Johan Cruijff ArenA like a true fan. Scan your tickets at the venue and start your adventure!
What to expect
Heineken Experience
From hops to bottling, get the full Heineken story! Play with interactive exhibits, check out vintage gear, and crack open two cold Heinekens at the end.
Features
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A thorough brewery tour — Visit Heineken’s first brewery and see how the brand has evolved over the years.
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Interactive exhibits — Ever wondered how Heineken is made? Follow the brewing journey through engaging exhibits, massive screens, and fun interactive displays.
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Tasting room — Stop by at Best ‘Dam Bar for a perfect conclusion of your brewery visit.
Johan Cruijff ArenA
Get the ultimate match-day experience: explore the locker rooms, stroll through the tunnel, and stand pitch-side where legends have played.
Features
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Dressing Rooms & Dugout — Step into the locker room and sit where football legends gear up for the big game.
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Players’ Tunnel — Feel the buzz of match day as you walk the same tunnel Ajax stars use before hitting the pitch.
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Ajax Gallery of Fame — Get a glimpse of Ajax’s past with historic jerseys, trophies, and stories of its greatest players.
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What to bring
Heineken Experience + Johan Cruijff ArenA
- Ensure your entry tickets and ID are on hand for a smooth experience.
What’s not allowed
Heineken Experience + Johan Cruijff ArenA
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Outside food & beverages and smoking are not allowed in this experience.
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Your pets are not permitted on this experience.
Heineken Experience
- For safety reasons, guests under the age of 18 years are not allowed on this experience.
Johan Cruijff ArenA
- Helmets, suitcases, or bags bigger than 30 cm x 21 cm x 10 cm are not allowed on this experience.
Accessibility
Heineken Experience + Johan Cruijff ArenA
- For your convenience, guide dogs are welcome to join you.
Heineken Experience
- This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Johan Cruijff ArenA
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This experience is accessible to wheelchair and pram/stroller users.
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For your convenience, escalators and elevators are available throughout the venue.
Additional information
Heineken Experience + Johan Cruijff ArenA
- Available facilities: Restrooms
Heineken Experience
- Available facilities: lockers and cloakroom.
Johan Cruijff ArenA
- Access to the Ajax dressing room may be restricted on days when the team has a home or away match.
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Your vouchers will be emailed to you shortly.
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Please display the same at each ticket redemption point along with a valid photo ID.
Ticket redemption points
Heineken Experience
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Show your ticket at Heineken Experience.
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Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.
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Landmark: Van Randwijk monument.
Get directions to the redemption point
Johan Cruijff ArenA Classic Tour
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Show your ticket at Johan Cruyff Arena.
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Address: Johan Cruijff Boulevard 1, 1101 AX Amsterdam, Netherlands.
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Landmark: Main Entrance E, next to the Ajax fan shop and the restaurant.
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