Combo (Save 7%): Heineken Experience + Johan Cruijff ArenA Classic Tour Tickets

• Learn about Heineken's journey from a local Amsterdam brewery to a world-renowned beer brand through a live presentation and multilingual audio guide.

• After your Heineken Experience tour, enjoy 2 complimentary chilled Heinekens, the perfect way to crown your Amsterdam adventure.

• Explore the Ajax dressing room, player tunnel, and pitch at the Johan Cruijff ArenA, feeling the atmosphere where football greats once played.

• Immerse yourself in Ajax's history with a self-guided audio tour, letting you dive deeper into the stadium's secrets at your leisure.

• Fun fact: Heineken uses a special A-yeast strain, a closely guarded secret that contributes to the beer's unique flavor and long shelf life.

Heineken Experience

• Heineken Experience tour

• Entry to the first built Heineken brewery

• Live presentation in English

• Audio guide in Dutch, German, French, Italian, Spanish and Portuguese

• 2 perfectly chilled Heineken beers

Johan Cruijff ArenA Classic Tour

• Self-guided tour of Johan Cruijff ArenA Classic Tour

• Entry to the Johan Cruijff ArenA Stadium

• Entry to Ajax dressing room

• Entry to dressing room opponent

• Entry to the mixed zone

• Access to players' tunnel

• Entry to the pitch

• Entry to the manager's dug-out

• Entry to the press room

• Entry to Ajax Gallery of Fame

• Audio guide in Dutch, English, French, German, Italian, and Spanish

You can cancel these tickets up to 24 hours before the experience begins and get a full refund.

What to bring

Heineken Experience & Johan Cruijff ArenA Classic Tour

• Have your ID ready for a seamless experience.

• Bring along your walking shoes for comfortable exploration.

• Bring local currency or your preferred payment method for meals, souvenirs, and extra delights not covered by the ticket.

• Don’t forget your trusty earphones for an immersive audio guide experience.

What’s not allowed

Heineken Experience

• Safety is a priority so this experience is restricted for guests under the age of 18 years.

• Due to venue restrictions, pets cannot tag along for this experience.

• Keep in mind alcohol, food & beverages, walking sticks, umbrellas, rucksacks, or large bags are not allowed on this experience. Pack wisely!

Johan Cruijff ArenA Classic Tour

• Due to venue restrictions, pets cannot tag along for this experience.

• Keep in mind alcohol and fireworks are not allowed on this experience. Pack wisely! Items like bottles, glasses, cans, sticks, banners, and football shirts are also not allowed except for football matches.

Accessibility

Heineken Experience

• This experience is wheelchair accessible. As it is a historic building, it is recommended to visit on weekdays with fewer crowds for easier mobility.

• Your guide dogs are welcome at the venue.

Johan Cruijff ArenA Classic Tour

• This experience is wheelchair and pram/stroller accessible.

• Your guide dogs are welcome at the venue.

Additional information

Heineken Experience

• Facilities: cloakroom and lockers.

Johan Cruijff ArenA Classic Tour

• Bags of A4 size (30 cm x 21 cm x 10 cm) or smaller are allowed into the stadium after a security check.

• Access to the Ajax dressing room may be restricted on days when the team has a home or away match.

• The route can change due to operational reasons.

• Facilities: restrooms.

• Your voucher will be emailed to you instantly.

• Please display the same at each ticket redemption point along with a valid photo ID.

Ticket redemption points

Johan Cruijff ArenA Classic Tour

• Show your ticket at Johan Cruyff Arena.

• Address: Johan Cruijff Boulevard 1, 1101 AX Amsterdam, Netherlands.

• Landmark: Main Entrance E, next to the Ajax fan shop and the restaurant.

Get directions to the redemption point

Heineken Experience

• Show your ticket at Heineken Experience.

• Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.

• Landmark: Van Randwijk monument.

Get directions to the redemption point