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combo: heineken experience + johan cruijff arena classic tour tickets-2
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Combo (Save 7%): Heineken Experience + Johan Cruijff ArenA Classic Tour Tickets

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Explore Ajax's legendary stadium and Heineken's brewing secrets in one go. This combo saves you time and money, perfect for football and beer fans.


  • Learn about Heineken's journey from a local Amsterdam brewery to a world-renowned beer brand through a live presentation and multilingual audio guide.

  • After your Heineken Experience tour, enjoy 2 complimentary chilled Heinekens, the perfect way to crown your Amsterdam adventure.

  • Explore the Ajax dressing room, player tunnel, and pitch at the Johan Cruijff ArenA, feeling the atmosphere where football greats once played.

  • Immerse yourself in Ajax's history with a self-guided audio tour, letting you dive deeper into the stadium's secrets at your leisure.

  • Fun fact: Heineken uses a special A-yeast strain, a closely guarded secret that contributes to the beer's unique flavor and long shelf life.


Heineken Experience

  • Heineken Experience tour

  • Entry to the first built Heineken brewery

  • Live presentation in English

  • Audio guide in Dutch, German, French, Italian, Spanish and Portuguese

  • 2 perfectly chilled Heineken beers

Johan Cruijff ArenA Classic Tour

  • Self-guided tour of Johan Cruijff ArenA Classic Tour

  • Entry to the Johan Cruijff ArenA Stadium

  • Entry to Ajax dressing room

  • Entry to dressing room opponent

  • Entry to the mixed zone

  • Access to players' tunnel

  • Entry to the pitch

  • Entry to the manager's dug-out

  • Entry to the press room

  • Entry to Ajax Gallery of Fame

  • Audio guide in Dutch, English, French, German, Italian, and Spanish

Cancellation policy

You can cancel these tickets up to 24 hours before the experience begins and get a full refund.

Ratings & Reviews

6.1K Ratings
Adrien Assoun



Apr, 2024

J'étais le dernier à réaliser la visite à 16h30. Plusieurs personnes m'ont dit de me dépêcher pour avoir le temps de tout faire, ce que je comprends. Mais une personne de l'équipe d'assistance était derrière moi tout le long de la visite, comme pour dire "allez on ferme, on se dépêche". Dans la dernière salle, il était même 1 mètre sur mes talons. Résultat, je me sentais mal à m'arrêter pour lire les descriptifs et me suis hâter de terminer et j'ai fini le tour avec 15 minutes d'avance sur l'heure de fermeture qu'ils m'ont annoncé. (17h30) Peut-être ai-je mal compris la durée du tour, mais l'ayant fait en moins de 45 minutes, il me semble qu'il me restait néanmoins du temps pour visiter tranquillement. Néanmoins c'est un très beau stade et l'équipe d'assistance était, dans la forme, très sympathique.
Ali Mhaydle



Apr, 2024

All was perfect but the tour should be more impressive especially the vr tour should be shown at the option when we make the reservation not to download an application and then book it. But we loved the stadium which is splendid and the history of the club knowing that Johan Cruyff should have more material to be showed and the items at the shop were expansive a little bit
El Hebyly Abdullah



Apr, 2024

C'était une superbe découverte en tant que fan de football, c'est un club qui regorge d'histoire et de grandeur. Cette visite n'est pas souvent citée lorsque l'on propose des activités à Amsterdam mais elle est pour moi la meilleure de toute.
Emma Harris



Apr, 2024

Allowed to look round at own pace, can take as much time as you like in the stadium. Staff so friendly and helpful. Well worth the money.
Emanuele Ghielmetti



Apr, 2024

Easily accessible by public transportation. Classic tour, unexpectedly surprising experience for those who don't usually follow soccer. Very friendly staff, we were able to leave our bags in custody without notice. Bar, supermarket, stores in close proximity.
View original review in Italian

Score a winning combination with this experience that unlocks the secrets behind Amsterdam's two biggest passions: football and Heineken beer.

Heineken Experience

Unwind and dive into the world of Heineken at the historic brewery, now the Heineken Experience. Intrigued by the iconic green star? Learn the fascinating story behind its color change from red to green in 1873, reflecting the brand's signature colors. Unravel the brewing process with a live presentation and a multilingual audio guide. Cap off your Heineken experience by putting your newfound knowledge to the test, learning how to pour and savor a chilled Heineken perfectly. And of course, what better way to end your exploration than with two complimentary Heinekens included in your ticket?

Johan Cruijff ArenA Classic Tour

Immerse yourself in the electric atmosphere of Dutch football at the Johan Cruijff ArenA, home to the iconic Ajax football club. Walk in the footsteps of legends like Johan Cruijff, Edwin van der Sar, and Wesley Sneijder as you explore the Ajax dressing room, the hallowed players' tunnel, and the pitch where countless matches occurred. This self-guided tour lets you explore at your leisure, with a multilingual audio guide providing insights into the stadium's history and iconic moments. Don't miss the chance to stand where legends have been crowned champions and see the Ajax Gallery of Fame, which proudly displays the club's illustrious collection of UEFA Champions League trophies.

Heineken Experience

Monday10:30 AM - 7:30 PMlast entry 5:15 PM
Tuesday10:30 AM - 7:30 PMlast entry 5:15 PM
Wednesday10:30 AM - 7:30 PMlast entry 5:15 PM
Thursday10:30 AM - 7:30 PMlast entry 5:15 PM
Friday10:30 AM - 9:00 PMlast entry 6:45 PM
Saturday10:30 AM - 9:00 PMlast entry 6:45 PM
Sunday10:30 AM - 7:30 PMlast entry 5:15 PM

Johan Cruyff Arena

Monday7:00 AM - 6:00 PM
Tuesday7:00 AM - 6:00 PM
Wednesday7:00 AM - 6:00 PM
Thursday7:00 AM - 6:00 PM
Friday7:00 AM - 6:00 PM
Saturday9:00 AM - 6:00 PM
Sunday9:00 AM - 6:00 PM

What to bring

Heineken Experience & Johan Cruijff ArenA Classic Tour

  • Have your ID ready for a seamless experience.

  • Bring along your walking shoes for comfortable exploration.

  • Bring local currency or your preferred payment method for meals, souvenirs, and extra delights not covered by the ticket.

  • Don’t forget your trusty earphones for an immersive audio guide experience.

What’s not allowed

Heineken Experience

  • Safety is a priority so this experience is restricted for guests under the age of 18 years.

  • Due to venue restrictions, pets cannot tag along for this experience.

  • Keep in mind alcohol, food & beverages, walking sticks, umbrellas, rucksacks, or large bags are not allowed on this experience. Pack wisely!

Johan Cruijff ArenA Classic Tour

  • Due to venue restrictions, pets cannot tag along for this experience.

  • Keep in mind alcohol and fireworks are not allowed on this experience. Pack wisely! Items like bottles, glasses, cans, sticks, banners, and football shirts are also not allowed except for football matches.


Heineken Experience

  • This experience is wheelchair accessible. As it is a historic building, it is recommended to visit on weekdays with fewer crowds for easier mobility.

  • Your guide dogs are welcome at the venue.

Johan Cruijff ArenA Classic Tour

  • This experience is wheelchair and pram/stroller accessible.

  • Your guide dogs are welcome at the venue.

Additional information

Heineken Experience

  • Facilities: cloakroom and lockers.

Johan Cruijff ArenA Classic Tour

  • Bags of A4 size (30 cm x 21 cm x 10 cm) or smaller are allowed into the stadium after a security check.

  • Access to the Ajax dressing room may be restricted on days when the team has a home or away match.

  • The route can change due to operational reasons.

  • Facilities: restrooms.

  • Your voucher will be emailed to you instantly.

  • Please display the same at each ticket redemption point along with a valid photo ID.

Ticket redemption points

Johan Cruijff ArenA Classic Tour

  • Show your ticket at Johan Cruyff Arena.

  • Address: Johan Cruijff Boulevard 1, 1101 AX Amsterdam, Netherlands.

  • Landmark: Main Entrance E, next to the Ajax fan shop and the restaurant.

Get directions to the redemption point

Heineken Experience

  • Show your ticket at Heineken Experience.

  • Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.

  • Landmark: Van Randwijk monument.

Get directions to the redemption point

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