Explore at your pace
Audio guide
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Experience Amsterdam in a unique way with this behind-the-scenes tour of the Heineken Experience, the brewery-turned-museum.
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Get to know the history of the legendary Heineken beer and the story behind its brewing process.
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Sip on 2 perfectly-chilled beers at the Best ‘Dam Bar and end your tour in high spirits.
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Set off on a 1-hour cruise along the Amsterdam canal district. See the Dutch capital’s most picturesque attractions and learn more with an audio guide in 19 languages.
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Entrance ticket to the Heineken Brewery
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Self-guided visit
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Access to the original brew room
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A presentation in English
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Two chilled Heineken beers at the Best ‘Dam Bar
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1-hour canal cruise
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GPS audio guide in 19 languages
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Audio guide and live guide for the Heineken Experience
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Additional drinks and food at the Heineken Experience
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Hotel transfers
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These tickets can't be cancelled or rescheduled.
The Heineken® Experience
Take an interactive, self-guided tour of the former Heineken Brewery, which has now been transformed into a world-class museum. Learn all about the Heineken family that created the famous brand, see how the brand's logo has been developed over the years, and follow the brewing process. Beer experts will lead you through every step - from collecting water to bottling the beer. To enhance your visit with more audio content, you can download and use the Heineken Experience App. At the end of your 1.5-hour tour, you can raise a couple of glasses of beer (or something non-alcoholic!) with your friends as well as the crew!
Amsterdam Canal Cruise
Make the most of your trip to Amsterdam with this laid-back 1-hour cruise of the city’s canals. Created in the 17th century to keep the sea at bay, this UNESCO World Heritage Site gives you the best views of the entire city. Float past charming merchant houses and cobblestone streets that have decorated the banks for many decades. See landmark attractions such as the Magere Brug (‘Skinny Bridge’) on the Amstel river and the charming neighborhood of Negen Straatjes. The tour comes with a fun complimentary audio narrative in 19 different languages, so you can soak in some history along with the views!
Additional information
Heineken Experience
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As of 1 Nov 2021, in line with the Enjoy Heineken Responsibly commitment, the Heineken Experience will not allow guests who are under the Legal Purchase and/or Drinking Age (LPDA) inside, or under the age of 18, into the Experience.
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Display your mobile voucher for physical tickets at the Heineken Experience and the Amsterdam Canal Cruise ticket redemption points to avail of your experience.
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The time slot you choose during booking is for the Heineken Experience.
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Take the pre-sold tickets lane and show your e-ticket to the Heineken host.
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Make sure to be there 15 minutes before your Heineken Experience time slot.
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Tip: Download The Heineken Experience app, an audio and video guide, which has additional tour information in English, Dutch, German, French, Italian, Spanish, Portuguese, Chinese, and Russian. In case, you are unable to/do not wish to use your own device, you can use the tablets available.
Canal Cruise
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This ticket includes a 1-hour canal cruise. To guarantee a specific time slot, we recommend reserving your cruise in advance. You can do this by visiting any Tours & Tickets shop to secure your spot, including the locations at Damrak 26 and Paulus Potterstraat 3B. The LOVERS departure points of the canal cruise are:
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Prins Hendrikkade (opposite Amsterdam Central Station): Prins Hendrikkade 20B
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Anne Frank House: Leliegracht 51
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Leidseplein: Leidsekade 97
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Europakade (at the Rijksmuseum): Stadhouderskade 511
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Make sure to check in at the boarding point 30 mins before departure.
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Your voucher will be emailed to you shortly.
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Display the voucher on your mobile phone with a valid photo ID at the starting point.
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Please check your final voucher for the starting point details & specific instructions.
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