World of Coca-Cola
Explore the World of Coca-Cola in downtown Atlanta at Pemberton Place. Walk through interactive galleries, from the Vault of the Secret Formula to the Icons exhibit and Coca-Cola Theater, and sample more than 100 Coca-Cola family beverages in the Taste It tasting experience.
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Visitor's guide
Must-see highlights & key info
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With your general admission ticket, unlock full access to the World of Coca-Cola, including all exhibits, films, and interactive experiences.
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Step inside the "Vault of the Secret Formula", which has been guarding the company's secret ingredient since 2011.
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Sample 100+ global flavours in Taste It!, and create your unique flavor at Beverage Lab through experimentation.
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Transform your look using AI at the “Tales from The Soda Fountain” interactive mirror and enjoy decades of Coca-Cola storytelling.
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Snap a photo with the beloved Coca-Cola Polar Bear, the company mascot since 1993.
More details
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With your general admission ticket, unlock full access to the World of Coca-Cola, including all exhibits, films, and interactive experiences.
-
Step inside the "Vault of the Secret Formula", which has been guarding the company's secret ingredient since 2011.
-
Sample 100+ global flavours in Taste It!, and create your unique flavor at Beverage Lab through experimentation.
-
Transform your look using AI at the “Tales from The Soda Fountain” interactive mirror and enjoy decades of Coca-Cola storytelling.
-
Snap a photo with the beloved Coca-Cola Polar Bear, the company mascot since 1993.
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Walk through a 100-foot-long underwater tunnel in the Ocean Voyager exhibit and marvel at whale sharks, manta rays, and vibrant marine life.
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Witness playful bottlenose dolphins and learn about their behaviors during exciting presentations at Dolphin Coast.
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Discover majestic beluga whales, adorable sea otters, and other cold-water creatures in the immersive Cold Water Quest exhibit.
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Experience Sharks! Predators of the Deep, a thrilling exhibit showcasing over 15 shark species, including hammerheads and tiger sharks.
More details
-
Walk through a 100-foot-long underwater tunnel in the Ocean Voyager exhibit and marvel at whale sharks, manta rays, and vibrant marine life.
-
Witness playful bottlenose dolphins and learn about their behaviors during exciting presentations at Dolphin Coast.
-
Discover majestic beluga whales, adorable sea otters, and other cold-water creatures in the immersive Cold Water Quest exhibit.
-
Experience Sharks! Predators of the Deep, a thrilling exhibit showcasing over 15 shark species, including hammerheads and tiger sharks.
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About World of Coca-Cola
World of Coca-Cola is one of Atlanta’s must-visit attractions, offering a blend of history, interactive fun, and global flavors. Enjoy a self-paced tour of its themed galleries, interactive exhibits, and collection of vintage artifacts and marketing first.
The original museum (1990–2007) was once Atlanta’s most visited indoor attraction until it was surpassed by the Georgia Aquarium.
The current museum opened on May 24, 2007, replacing the original 1990 location in Underground Atlanta.
The vault exhibit showcases not only the secret formula but also the myths, stories, and preservation efforts behind one of the world’s most guarded recipes
Artifacts on display include vintage contour bottles, early advertisements, and unique pop-culture collaborations—many of which rotate regularly.
Located in Pemberton Place, the museum sits in a tourism district alongside the Georgia Aquarium and the Center for Civil & Human Rights
Why visit World of Coca-Cola?
Plan your visit
Main Entrance (Baker Street Entrance)
The World of Coca-Cola greets visitors with a modern glass-front entrance accented by Coca-Cola’s signature red branding. The approach through Pemberton Place is wide, open, and pedestrian-friendly, making it easy to navigate for families and groups. The entrance is fully wheelchair accessible, with ramps, automatic doors, and clear pathways leading inside. Nearby drop-off zones accommodate guests with mobility needs, and staff are available to assist if required, ensuring a seamless start to the experience for every visitor.
Closed on: Christmas (December 25) and Thanksgiving (dates vary).
Shop for home decoritems, apparel, and accessories at Coca-Cola Store.
The Bottle Cap Café offers quick meals, snacks, and beverages on site.
Restrooms, including accessible and family restrooms, are located throughout the attraction.
First aid assistance is available; please ask any staff member for help if needed.
Baby changing stations and family restrooms are available on each floor.
Paid parking is available at World of Coca‑Cola parking garage for a fee starting at $20 per vehicle.
There are 6 EV chargers available at the parking garage.
Free public Wi-Fi is accessible throughout the museum and even outside in the Attraction District.
The entire museum is wheelchair accessible, including public & family restrooms and exhibit areas.
A limited number of wheelchairs are available on a first-come, first-served basis.
Strollers, chairs, and moblity scooters are wecome in all areas.
Service animals are welcome at the World of Coca-Cola.
Elevators reach both levels of the museum.
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