Golden Pass London: Choose from 10+ Attractions

Discover more, spend less

With the Hop-on Hop-off bus tour, you can access three Golden Tours bus routes for 24 hours and cover London’s key landmarks. Travel seamlessly to more than 70 stops, linking attractions like Big Ben, Westminster Abbey, and Trafalgar Square with live English commentary and multilingual audio guides to enhance the journey as you travel between locations.

Over 10 major attractions are bundled into a single, convenient pass. A 30-day validity after first activation allows a flexible exploration of the city’s finest sites. Access the top London attractions from a curated list, including the London Eye, Tower of London, SEA LIFE London Aquarium, Madame Tussauds, and more, letting you tailor your experience. Enjoy a scenic one-way Thames River cruise and two guided walking tours (Jack the Ripper and Royal London) to add immersive layers to your sightseeing. You also enjoy the benefits of a 30-day complimentary Tastecard membership, which provides exclusive deals across thousands of UK restaurants, along with cinema and attraction discounts.

Seamless activation

Golden Pass

• Book your Hop-on Hop-off bus tour. Your bus tour date is confirmed at the time of booking.

• Select dates for other attractions. Once your bus tour is booked, you’ll need to reserve your time slots for the other attractions included in your pass. Simply go to the booking portal using the link provided on your voucher: www.goldentours.com/redeem

• Choose your attractions & times. Pick the attractions you’d like to visit and select your preferred dates and times. Please note that availability is limited, especially during peak seasons.

• On the day, present your voucher or digital ticket at each attraction for seamless entry.

Validity:

• After activation: Your Hop-on Hop-off bus tour is valid for 24 hours. You have 30 days after your Hop-on Hop-off bus tour to visit your chosen attractions. Your pass is activated as soon as you visit your 1st attraction and is valid for 30 calendar days after first use until you visit the number of attractions chosen. For example, if you select a 3-attraction pass, you will be allowed access to 3 attractions over 30 days before your pass expires.

Tastecard voucher

• All instructions and your unique code can be found on your Hop-on Hop-off bus tour voucher.

• Download the Tastecard App and enter the code provided. Please present the e-voucher on-site.

• Once activated, you’ll unlock access to all offers and discounts, including 2-for-1 dining, up to 50% off meals, pizza delivery deals, and cinema savings.

Validity:

• The voucher must be used on the selected date and within operating hours; it is invalid after expiration.

• Your Tastecard membership is valid for 30 days from activation.