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Entrance Heineken Experience

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1 hr 30 mins


  • A fun tour of the once-active Heineken Brewery
  • Learn the history of the famous beer brand, the story behind its ever-evolving logo and also follow a brewing process
  • Ride a virtual dray horse and also participate in pub games
  • Sip on free beer samples and leave the tour in high spirits
  • Upgrade to the VIP package for 5 premium beer tastings on the tour
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The Heineken Experience is sure to leave you in high spirits! Take an interactive tour of the former Heineken Brewery that has now been converted into a world-class museum. You can learn all about the Heineken family who created the famed brand. Tune into sessions that show you how the brand’s logo has evolved through the years, and also follow a brewing process. The experts will show you through each step – from gathering water to bottling the beer. Learn a tip or two on the pouring a pint with perfection! Have fun while driving a virtual dray horse around the alleys of Amsterdam, and also catch a 4D ‘Be the Beer’ experience. After trying your hand at a few pub games and recording a rollicking Dutch drinking song, you can get to the best part of the tour. Sip on beer! Get two complimentary beer samples as part of the tour. This Amsterdam experience that cannot be missed!


  • Tour admission
  • 2 tasting beer samples or 2 soft drinks
  • Taxes
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  • Hotel transfers
  • Food & beverage unless (specified)
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My Tickets

Your voucher will be emailed to you instantly. Please display the same at the box office/ticketing counter at the venue to collect your physical tickets.

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Lindbergh Tour & Travel , Damrak 26, Amsterdam

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