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Heineken Experience: Skip the Line Tickets with Free Drinks

Mobile Ticket
Instant Confirmation
1 hr 30 mins - 2 hrs 30 mins

Go on an exclusive behind-the-scenes tour of the old brewery at Heineken Experience. Upgrade your ticket and set sail on a serene 1-hour cruise of the city’s beautiful canal way. It’s the perfect way to experience the Dutch capital’s history, culture and landscape!


  • Experience Amsterdam in a unique way with this behind-the-scenes tour of the Heineken Experience, the brewery-turned-museum.
  • Get to know the history of the legendary Heineken beer and the story behind its brewing process.
  • Sip on 2 perfectly-chilled beer samples at the Best ‘Dam Bar and end your tour in high spirits.
  • Upgrade your experience by adding a relaxing 1-hour cruise of the Amsterdam canals to your ticket.
  • See the Dutch capital’s most picturesque sights along the way.


  • Access ticket to Heineken Experience
  • Two free beer samples
  • Access to the cruise (optional)
  • GPS audio guide in 19 languages during the cruise (optional)


  • Hotel transfers
  • Food

strict cancellation policy

This experience cannot be canceled, rescheduled, or amended.

your experience

Take an interactive, self-guided tour of the former Heineken Brewery, which has now been transformed into a world-class museum. Learn all about the Heineken family that created the famous brand, see how the brand's logo has been developed over the years, and follow the brewing process. Beer experts will lead you through every step - from collecting water to bottling the beer. To enhance your visit with more audio content, you can download and use the Heineken Experience App. At the end of your 1.5-hour tour, you can raise a couple of glasses (of beer/soft drink) with your friends as well as the crew and gulp them down!

Upgrade your ticket to include the famous Amsterdam Canal Cruise. Make the most of your trip to Amsterdam with this laid-back 1-hour cruise of the city’s canals. Created in the 17th-century to keep the sea at bay, this UNESCO World Heritage Site gives you the best views of the entire city. Float past charming merchant houses and cobblestone streets that have decorated the banks for many decades. See landmark attractions such as the Magere Brug (‘Skinny Bridge’) on the Amstel river and the charming neighborhood of Negen Straatjes. The tour comes with a fun complimentary audio narrative in 19 different languages, so you can soak in some history along with the views!

know before you go

Ticket Information

In the next step of your booking, choose the desired variant to the ticket:

  • Heineken Experience Tickets
  • Heineken Experience Tickets + Cruise

COVID-19 Safety Measures at the Heineken Experience

  • As of the 25th of Sep 2021, a COVID-19 Certificate with a negative test result (no older than 24 hours), proof of vaccination or proof of recovery, will be mandatory in order to visit bars/ restaurants (indoor), events, sports events and museums/ attractions in the Netherlands.
  • Please note that this is only mandatory for the age of 13 years and older.
  • This is applicable for the Heineken Experience as well.
  • Please bring your own mask and wear it during the tour. Of course, nobody expects you to be able to fully enjoy your Heineken beer with a mask on. You can take it off when taking a sip, but please make sure to keep a distance from others.
  • Make sure to follow the advice of the staff at all times.

Important Information

Heineken Experience

  • As of Monday, 1 Nov 2021, in line with the Enjoy Heineken® Responsibly commitment, the Heineken Experience will not allow guests who are under the Legal Purchase and/or Drinking Age (LPDA) inside, or under the age of 18, into the Experience.
  • Please note that you have to collect physical tickets at the ticket redemption point in exchange for your mobile voucher.
  • Display your physical tickets at the Heineken Experience and the Amsterdam Canal Cruise to avail of your experience.
  • Your booked time slot is the entrance time to the Heineken Experience.
  • Take the pre-sold tickets lane and show your e-ticket to the Heineken host.
  • Make sure to be there 15 minutes before your Heineken Experience time slot.
  • Note: The Heineken store will also be open on 17 Apr 2021.
  • Downloading The Heineken Experience app, an audio and video guide, which has additional tour information in English, Dutch, German, French, Italian, Spanish, Portuguese, Chinese, and Russian, would be recommended. In case, you are unable to/do not wish to use your own device, you can use the tablets available.

Canal Cruise

  • You can go for the canal cruise at any time on the date of your booking. However, make sure to check-in at the boarding point 30 minutes before departure.
  • In case you forgot your mask, the cruise has extra masks at the entrance. But it is strongly recommended that you bring your own (reusable) mask to reduce waste.
  • The Canal Cruise can only be accessed with a pre-booked time slot. In order to pre-book a specific time slot, please show your e-ticket at the office located at Damrak 26, Amsterdam.


Amsterdam Canal Cruise

  • Daily: 10am - 9pm
  • Frequency: Every 30 mins

Heineken Experience

  • Sun to Thu: 10:30am - 7:30pm (last admission at 5:15pm)
  • Fri to Sat: 10:30am - 9pm (last admission at 6:45pm)

Special opening hours:

  • 24 Dec: 10:30am to 5pm (last admission at 2:45pm)
  • 25 Dec - 30 Dec: 10:30am - 9pm (last admission at 6:45pm)
  • 31 Dec: 10:30am to 5pm (last admission at 2:45pm)
  • Jan 1 - Jan 3: 10:30am - 9pm (last admission at 6:45pm)
  • 17 Apr: 12 noon to 6:15pm (last admission at 4pm)

my tickets

  • Your voucher will be emailed to you shortly.
  • Please display your mobile voucher along with a valid photo ID at the ticket redemption points.

Ticket Redemption Points

Heineken Experience

  • Make sure to be there 15 minutes before your Heineken Experience time slot.
  • Redeem your tickets at Heineken Experience.
  • Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.

Get Directions to the Ticket Redemption Point

Canal Cruise

  • If you choose to upgrade your ticket to include the canal cruise, make sure to check-in at the boarding point 30 minutes before departure.
  • Your ticket redemption point is Lindbergh Travel .
  • Address: Damrak 26, 1012 LJ Amsterdam, Netherlands.

Get Directions to the Ticket Redemption Point


This ticket is valid on the date and time selected during checkout

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